Digital Marketing Associate

Parvv Mehandiratta

**** * **** ***, *********, BC V6H 1L7

778-***-**** # ******************@*****.*** ï LinkedIn Portfolio

Education

University of Canada West Vancouver, BC

Master of Business Administration (Marketing) Dec 2024

• Concentrations: Sales, International Marketing

Apeejay College Jalandhar, India

Bachelor’s in Business Administration 2019 – 2022

Certifications

Certified Digital Marketing Associate (TRACK-ECOM-2): Digital Marketing Institute, 2024

Certified Email Marketing: HubSpot Academy, 2024

Google Analytics 4 Professional: Google, 2024

Professional Experience

Marketing Executive Nov 2024 – Present

Retropop Lifestyle Magazine Remote (New Delhi/Vancouver)

• Created SEO-driven articles and digital features that boosted website traffic by 75% and ranked hundreds of keywords

• Managed Instagram and Pinterest content, growing engagement with trend-focused visuals and regular posting

• Met with Canadian tourism and hospitality partners to gather insights and shape blog and magazine content

• Collaborated on monthly digital issues and took the lead on copywriting, content planning, and publishing

Sales Representative Nov 2023 – Nov 2024

LVMH Fragrances (Givenchy, Kenzo) Canada

• Represented Givenchy and Kenzo fragrances at Hudson’s Bay locations in Langley, Guildford, and Metrotown,

outperforming sales expectations by 300%

• Achieved the 2nd highest sales numbers every quarter consistently in the British Columbia area for Givenchy and Kenzo

fragrances

• Conducted engaging live demonstrations and detailed product presentations, significantly enhancing customer experience

and boosting brand visibility

Sales Supervisor & E-commerce Digital Marketing Coordinator Mar 2022 – Aug 2023

Greatway Sporting Goods India

• Managed front-end operations with a focus on delivering exceptional customer service, achieving a 98% customer

satisfaction rate

• Directed Instagram marketing efforts: created reels, conducted product photoshoots, promoted launches

• Executed paid ad campaigns on Instagram and Meta; implemented SEO strategies improving site visibility

• Acquired hands-on experience in store operations, honed managerial competencies, and cultivated lasting customer

relationships, contributing to a 20% increase in customer retention rates

Part-time Sales and Marketing Associate May 2020 – Mar 2022

Greatway Sporting Goods India

• Orchestrated educational product testing events to elevate customer knowledge, resulting in a 15% increase in product

sales

• Partnered with the store manager in streamlining daily operations, executing meticulous opening/closing procedures, and

generating comprehensive daily sales reports

• Provided personalized customer service by expertly guiding product selection, offering curated recommendations and

facilitating seamless purchase transactions

Technical Skills

Digital Marketing: Paid Media Marketing (Instagram, Meta), SEO Strategy, Advanced Digital Strategy, Social Media

Content Development

Business Operations: E-commerce Operations, Team Facilitation, International Business Development, Inventory and

Logistics Management

Software: Tableau, Microsoft Excel, Word, PowerPoint, Adobe Creative Suite

Languages: English, Hindi, Punjabi

Interests

Calisthenics, MMA, Cooking, Swimming, Aerospace, Gaming, EDM

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