Digital Marketing Project Manager

RICHARD “SEAN” MCGOWN

Market Strategist Digital Marketing Implementation

********@*****.*** 864-***-**** LinkedIn

PROFILE

• Versatile digital marketing and eCommerce leader with 10+ years of success developing paid search programs, utilizing search engine optimization and analytics expertise, and optimizing marketing channel performance to drive B2B and B2C revenue growth.

• Strong communicator with the ability to collaborate cross-functionally with internal and external stakeholders, rally multidisciplinary teams, and create compelling value propositions that engage the audience and build brand awareness.

• Effective operations and project manager who excels at streamlining processes, managing disparate resources, and delivering multimillion-dollar initiatives on-time and on-budget. CORE SKILLS

Digital Marketing Management Content Marketing Strategist eCommerce Strategy (Shopify, Magento) Social & Email Campaigns Paid Search (Google Ads, Facebook Ads) SEO (On- & Off-Page) Marketing Automation Stakeholder Relations Process Improvement Vendor Management CMS B2B & B2C Google Analytics Content Editing and Copywriting EXPERIENCE

Senior SEM Digital Marketing Specialist Fusable Greenville, SC Dec 2024 - Jul 2025 Built and optimized Google Search and Performance Max campaigns for multiple clients with budgets in excess of $200K per year. Audited and search engine optimized branded sites. Owned and managed ABM marketing for company via Demandbase. Made recommendations for optimal content for corporate site. Designed and implemented SEO strategy for corporate site (fusable.com). Search Performance Manager Digimatiq Charlotte, NC July 2019 – September 2024 Digital Marketing Agency. Executed SEO and SEO content creation across agency's 40+ client WordPress and three medical equipment oriented Shopify sites. Managed PPC account for agency’s largest client. Over 4 years, improved impression volume by 77% and CTR by 29%. Improved lead quality and maintained lead volume while minimizing need for budget increases even as Google CPC rose dramatically in 2023 and 2024. Developed AI automation for scaling content creation and optimization. Developed automation that used AI to perform leading scoring from call logs. Developed and iterated on complex Hubspot automations including drip campaigns plus social media schedulers and complex list segmentation. Site Search Analyst TIAA Charlotte, NC January 2019 – December 2019 Champion optimization best practices across internal business units for a two-year initiative to create industry-leading customer experience, site engagement, and results relevancy. Align with corporate and third-party SEO teams to improve site content across internal/external optimization plans and identify hidden behavior patterns. All projects follow an Agile/Scrum framework. Use Lucidworks Fusion and Solr platforms, JavaScript indexing and query pipelines, and Adobe Omniture, Google Analytics, Excel, and MySQL for analytics. Extensive experience collaborating with distributed teams across the Americas and Asia. Magento Business Practitioner Robert Half (on-site at Boy Scouts of America) Charlotte, NC 2018 – 2019 Contracted as a Magento subject matter expert and eCommerce developer to improve B2B & B2C site searches, data feeds, and ERP integration with multiple third-party enhancements under aggressive time constraints. Modified third-party extensions and core module extensions written by previous developers. Worked cross-functionally with product teams and as vendor liaison to advise best practices that ensured user experience, integration, site stability, and data quality. Utilized Git repos, performed MySQL DBA activities, interacted with external APIs, and developed custom functionality.

• Managed XML data feeds that drove site search results with Nextopia (Magento 2.2.x) and Solr (Magento 1.9.x).

• Analyzed and updated site modifications generated by multiple development teams.

• Oversaw troubleshooting during integrations for credit card authorization services and ERP.

• Customized third-party modules to improve user experience.

• Curated data quality using native functionality and SQL data manipulation. Richard “Sean” McGown ********@*****.*** 864-***-**** Page 2 Director of Marketing and eCommerce Computer Telephony Distributing Greenville, SC 2015 – 2018 Drove sales and engagement for a network and telecommunications solutions distributor via online and traditional channels. Directed all development operations for Magento eCommerce site including site search (Elasticsearch and Solr), product data curation, on-page SEO factors, and appearance in Google and Bing. Assisted in managing and optimizing Amazon marketplace presence that vastly exceeded revenue expectations.

• Directed operations and marketing for company eCommerce site and Amazon storefront.

• Developed content marketing roadmaps and wrote copy for all online assets.

• Art directed photo and video asset creation.

• Managed lead generation efforts for traditional sales channels.

• Established AdWords and Facebook advertising accounts.

• Performed all on- and off-page SEO.

Digital and eCommerce Marketing Manager JPPA, Inc. Hodges, SC 2013 – 2014 Directed all online and print marketing activities for horticulture and landscape design company comprised of four distinct brands. Led team of up to 12 art directors, developers, and production staff to consistently improve profitability and brand awareness.

• Working under tight budget constraints, drove projects for UX improvement, optimized PPC operations and ROI, and led video creation for social media and email promotions.

• Directed all web properties’ operational lifecycles for constant improvement of revenue and acquisition metrics.

• Leveraged website metrics to improve conversion rates, revenue, and qualified web traffic.

• Refined UX for all marketing touch points including online and email experience.

• Migrated three garden brands to updated site platforms, improving content marketing capabilities.

• Integrated corporate blogs, social media marketing, and automated scheduling, dramatically increasing user engagement.

• Developed an emergency disaster recovery plan and dealt with medium-severity DDoS attacks.

• Oversaw the rollout of new email service (Silverpop) and the transition of three branded sites to dedicated servers.

• Maintained and nurtured relationships between large, disparate vendors with conflicting technologies. EDUCATION & TRAINING

Bachelor of Arts in Administration

University of Missouri St. Louis, MO

PROFESSIONAL CERTS

HubSpot Inbound Certification

Google Ads Search Professional Certification

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