PROFILE
Do you like oysters?
I am not particularly fond of them
myself, but that didn't stop me from
selling them to restaurants and vendors
for five years! If there is something I
know well, that's how to make money
for you.
I have been working for years and I still
have the tireless drive of a new recruit.
I enjoy talking with people and I have
harnessed that skill to connect with
business-to-business prospects. I am
proud of the long-term relationships I
have cultivated with over 500 clients
and boast a close rate of over 60%.
I pay attention to detail so that
businesses don't have to bear the cost
of someone else's oversight. My
contributions were instrumental to the
team that uncovered the billing errors
in a telecommunication statement,
that resulted in a hospital receiving a
refund in excess of $300,000. My team
and I discovered another $125,000 in
billing errors for a law firm that was
refunded.
I strategized and executed Daily Press'
historically largest promotion
campaign and boosted sales revenue
by 20% within a quarter. I was also
headhunted to design and execute the
game plan for a CRM system, which
resulted in a 200% revenue boost.
LAURA
MERYL HERRING
Sales Leader
Business Development Specialist
Customer Relationship Manager
EXPERIENCE
Network Communications Services, Inc. Consultant, Sales July 2000 – Present
• Analyze problematic areas to provide strategy, solutions and recommendations.
• Develop creative, insight-driven strategy to improve revenue streams, and ensure process improvement and business escalation.
• Connects clients with telecommunications experts who provide data networking and cloud solutions.
• Accomplish client goals and optimum productivity at zero cost to the client.
• Delivering upgrades and improvement through selection criteria for products sourcing along with implementation.
• Onboard new clients, present business development and strategy proposals and acquire approval. My current close rate is over 60%.
• Manage multiple projects with order provisioning and tracking with my team.
Jack Molan, Author Editor
January 2015 – March 2018
• Edited novels-in-progress, Island Eagle Clans and You Can't Make This Stuff Up, by seafarer-turned-speaker Captain Jack Molan.
• Compiled and revised the material provided to produce an engaging narrative.
The Daily Oyster Company Marketing and Events Coordinator June 2017 – December 2017
• Developed social media assets, digital marketing collateral and implementing strategies for the business.
• Managed company events and coordinated fundraisers.
• Cultivated business partnerships with vendors and hosts for successful execution of events.
Hearst Communications, Inc. Digital Media Consultant August 2011 – August 2012
• Oversaw sales of advertising solutions across print, digital, mobile, and on-ground events.
• Executed creative digital media sales strategies through selection criteria for products sourcing along with implementation.
• Onboarded new clients through warm calling and networking and cemented them into long-term relationships.
• Google Adwords Certified / Yahoo Certified Ambassador. SKILLS
Negotiation
Business Strategy
Account Management
Customer Relationship Management
CONTACT
PHONE:
EMAIL:
***************@*****.***
EXPERIENCE
Chicago Tribune Media Group Promotions Account Manager 2004 – 2010
• Strategized and designed promotions and advertising programs for businesses in the district.
• Sold new promotional programs for the amplification of circulation base.
• Directed upgrade of departmental software.
• Responsible for strategy and project management of Daily Press’ historically largest promotional campaign for the Group through
"Collectible Poster Series" for Langley Speedway and launching
"Angler of Hampton Roads".
• Developed and managed new niche publication "Angler of Hampton Roads" that allowed the Group to reach out to an untapped reader base.
• Increased advertising sales by 20% within the first quarter for Daily Press' sports section.
TeleDataNet Solutions, Inc. Business Development VP June 1992 – July 2006
• Recommending creative sales strategies through selection criteria for products sourcing in coordination with implementation.
• Managed order provisioning and tracking.
• Introduced and implemented sales programs to boost revenues.
• Managed and trained entry-level sales staff.
• Coordinated the onboarding and account management of 500+ client with an ISP with network installation.
• Consulted with clients and gathered information required for business analysis.
• Identified cost-saving measures resulting in facilitation of $5m in ISP cost savings for clients.