Project Management Digital Media

Richard Wenz

Leland, NC ***** 949-***-****

************@*****.*** www.linkedin.com/in/richard-wenz

Summary

Marketing/Operations professional with strategic global experience spanning conventional and digital media. Diverse industries background on both ad agency and client sides including healthcare, chain restaurant, manufacturing, entertainment, non-profit, and more.

Skills

o Strategic business planning

o Media planning

o Budget management

o New market entry

o Brand management

o Project management

o Copywriting

o Graphics

o Social/Digital

o PR & communications

o Website development/management

o Change management

Experience

Marketing Consultant 11/2015 Current

WENZATTIC Wilmington NC / Phoenix AZ

• Operate advertising/marketing/PR consulting service to meet client's needs

• Client list includes Arby's, Old Tucson Company, Chamber Music Wilmington, Bradford Products, Belgravia Financial, Team Financial Services, and more

• Develop brand identification programs including product naming, logos, etc.

• Develop/produce advertising campaigns in TV, radio, social, digital, and print

• Communications/content development for website, social/digital posts, press releases and more Director Marketing/Creative Services 03/2016 06/2018 WWAY TV Wilmington NC

• Responsible for the overall marketing and production for the station's brand incl. -3- affiliates

• Supervised a team of Creative Producers, Social Media Managers, and Graphic Artists

• Developed and managed creative platform

• Developed new strategic brand identification

• Developed new successful events and community tie-ins

• Developed new digital/social platform for sales advantage CMO/COO 03/2004 11/2015

MOBILECARE 2U, LLC Overland Park KS

• Managed overall business marketing & operations for a growing healthcare company

• Managed systems that fulfilled the organization's annual business plans

• Supervised admin staff, HR, marketing, and clinical operations

• Created and maintained billing and claim processes for PP, Medicaid/Medicare

• Spearheaded expansion into new markets/states

Director of Global Brand Marketing 02/2002 02/2004 BEN & JERRY'S HOMEMADE INC Burlington VT

Managed marketing for the company's international brand Developed International Brand Entry program throughout EU and SE Asia Interfaced with internal partners to ensure buy-in of annual business plans Managed staff of product managers in the development of new products Regional Director Marketing, West 04/1999 02/2002 ARBY'S (AFA) Atlanta GA

• Planned and managed western region of Arby's Franchise Coops consisting of 300 + restaurants

• Key role in formation of franchise advertising cooperatives in new markets

• Managed the oversight for media, creative, and promotional services to franchise coops

• Provided leadership for region's franchise organizations totaling $12MM in billings Vice President Marketing 03/1994 03/1999

AMERIPHONE, INC. Garden Grove CA

• Managed brand & product development for electronics manufacturing company in the assistive devices segment

• Led the sales effort to consistent double-digit growth

• Identified and established new domestic & international channels of distribution

• Established brand program that enhanced and increased awareness Director/VP Field Marketing 07/1983 12/1993

FOODMAKER / JACK IN THE BOX San Diego CA

• Managed staff of 18 associates in nine field offices in the planning & execution of corporate domestic and international marketing plans

• Managed local media and promotional strategic planning for 1,200 restaurants

• Managed new product field rollouts

• Acted as a consulting resource for franchise community

• Played a key role in major crisis recovery (E-Coli beef crisis) Management Supervisor 01/1982 05/1983

J. WALTER THOMPSON Los Angeles CA

• Managed key account - Bally's Health & Fitness with a field staff of fifteen account service managers

• Developed successful Grand Opening program for multiple markets

• Responsible for the creative product and marketing services to clients

• Managed agency profit accountabilities

• Account oversight of highly successful spokesperson campaign Account Supervisor, Pizza Hut 09/1979 11/1981

W.B. DONER ADVERTISING Los Angeles CA

• Supervised an account staff of six associates in three field offices in the planning of clients advertising and promotional programs

• Key role in franchise advertising cooperatives after PepsiCo acquisition of Pizza Hut

• Managed the media, creative and promotional services to franchise coops

• Provided leadership for 3 regions of franchise organizations totaling $17MM in billings Marketing Director 01/1976 09/1979

RINGLING BROS/BARNUM & BAILEY CIRCUS Washington DC

• Managed advertising, promotions and public relations campaigns for several of the corporation's family shows including The Greatest Show on Earth, Ice Follies/Holiday on Ice, and The Spectacular du Cirque de Monte Carlo

• Managed marketing and media plans in over 30 markets

• Recruited and managed local advertising agencies

• Developed introduction campaign for 'Spectacular du Cirque de Monte Carlo’ Education

National Taiwan University -Taipei, Taiwan

BA Business Administration

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