Sales Rep Customer Service
Resume:
John Romanello
Orchard Park, New York 14127
**********@*****.***
*/** – Present LNJ Brands Bethpage, NY
Wine & Spirits Sales Rep
Accomplishments include:
Management of WNY Territory – Jamestown to Niagara Falls and east to Batavia
oGrow territory sales 500% YOY after taking over the territory
oForging and maintaining relationships with key accounts within the territory. Specifically:
Premier Group members
Global Group members
Boutique Off -Premise customers including Bag and String – successfully selling the LNJ offering into their monthly wine club
oExceeding targets set by management for breadth of products sold to customers
Perform wine tastings throughout the territory, using that platform to educate our customer’s sales people and their customers on our offerings
Manage customer expectations and complaints regarding deliveries, returns, rebates, etc.
9/22 – Present Vision Wine Brands Port Rochelle, NY
Wine Sales Rep
Accomplishments include:
Management of Upstate New York territory
oIdentify key players and purchasers
oGrowing existing accounts
oOpening new accounts
oReviving business with previous accounts
oCreated sales routes and travel schedule consistent with the needs and desires of key accounts across the region
Act as a go-between to handle customer complaints and manage their expectations on resolutions to their day-to-day problems
10/15 – 9/22 Elmira Distributing Elmira, NY
Wine and Spirits Sales Rep
Accomplishments include:
Forge and maintain relationships with key accounts in territory, thus:
oincrease breadth of new products sold
oincrease sell through of existing product lines through strategic placement within stores
Maximize incentives to reach top tier sales goals quarter over quarter consistently:
o2020 Incentive on Hard Ice Freezies – introduced new product to the Buffalo market and attained top sales rep in region, state and then country over a 7-month selling period
Educate store owners within territory on:
othe value of bulk purchasing
owatching their order totals to determine the most value when placing orders
outilize rebate promotions to drive sales
ousing the displays within their stores to drive customers to purchase a product that needs to move better
Act as a go-between to handle customer complaints and manage their expectations on resolutions to their day-to-day problems
8/13 – 10/15 Try-It Distributing Lancaster, NY
Wine and Spirits Sales Rep
Accomplishments include:
First sales person hired in the wine and spirits division
Created territory from established geographical region and grew the business from zero to over 150 buying accounts
Influential in establishment of sales strategy including product placement, product selection and supply partner selections
Established and grew relations with high volume off premise accounts such as The Premier Group, the Global Group and Amherst Wine and Spirits
Developed relationships with on premise accounts such as Salvatore’s Italian Gardens, JP Fitzgerald’s, and The Ebenezer Ale House
5/99 –3/13 Romanello’s South Restaurant Hamburg, NY
General Manager
Accomplishments Include:
Increased high-end food sales by 30% during down economy (2001-2009)
Re-designed inventory management and sales training to increase bottom line profits by 10% annually
Collaborate interdepartmentally to reduce waste while producing a consistently superior product, resulting in 8% decrease in top line spending
Partnered with suppliers to increase sales of surplus and seasonal items by 20% from 2003 - 2009
Developed and met annual sales goals designed to increase the profitability of the Restaurant by 5% on an annual basis
Designed and implemented marketing promotions that increased annual sales 8% from 2006-2009
Streamlined and implemented electronic inventory management system in 2009
Created and launched a wine pairings program including extensive staff training, raising by the glass sales by 32%
Added live entertainment on targeted days raising sales on Thursdays by over 100%
Responsible for Profit and Loss statement analysis
Held labor costs against an increasing minimum wage
9/94-5/99 Romanello’s Roseland Buffalo, NY
General Manager
Scheduled employees
Daily operations of both dining room and banquet room
6/96-9/99 Old Orchard Inn East Aurora, NY
General Manager
Assisted in transition of ownership
Set up day to day operations
Education
Canisius College Center for Entrepreneurship
Affiliations
Board of Directors Orchard Park Country Club 2003 – 2006
New York State Restaurant Association
Awards
2009 N.Y.S.R.A. Humanitarian Award
2009 Citation of Excellence from the New York State Assembly
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