Social Media Manager Digital Marketing Manager Email Marketing Spe

DARLENE BASS

Denver, Colorado • 407-***-**** • ************@*****.*** linkedin.com/in/darlenetbass (Open to Remote or Hybrid Roles)

Sales & Marketing Strategist Event Producer

Integrated campaigns, impactful experiences, and measurable results.

Strategic marketing and events leader with 15+ years driving brand growth and audience engagement through digital campaigns and high-impact experiences. Experience spans full-funnel marketing, social media strategy, content development, and partnership building across B2B, B2C, and association sectors. Proven ability to transform creative storytelling into measurable campaigns that boost brand visibility, strengthen reputation, and deliver consistent ROI.

CORE COMPETENCIES: Business Development • Digital Marketing & Analytics • Event Management • Partnership Development • Social Media & Email Marketing • Content Strategy

TECHNICAL SKILLS: Meta Business Suite • WordPress • Canva • Marketing Automation • Constant Contact • Mailchimp • CRM Management • Salesforce • StarChapter

Professional Experience

Digital Marketing & Events Manager

Association Pro to Go July 2022 – May 2025 Denver, CO

Designed and executed full-funnel marketing strategies utilizing digital campaigns for event promotion for clients: Colorado and New Jersey Chapters of the Financial Planning Association (FPA), Association for Applied Psychophysiology & Biofeedback (AAPB), American Society of Interior Designers (ASID) Colorado, and AAPP (American Association of Pain Psychologists).

Specialized in event promotion, email automation, and analytics.

Updated websites with content and photos regularly for optimal SEO.

Created email campaigns for COFPA, boosting open rates by 20–30% through list hygiene, segmentation, and tailored messaging, which contributed to increased attendance and partnership revenue.

Supported event planning and execution for monthly virtual CE programs, networking mixers, and conferences, writing scripts, managing catering orders, and coordinating logistics for maximum learning and connection opportunities, including registration setup, name badge creation, and attendee list management.

Doubled COFPA’s LinkedIn following; increased from ~200-400+.

Tripled ASID Colorado's Instagram followers in 18 months. This revamped strategy resulted in a 1,500% increase in early entries for their annual awards (from 3 in the prior year to over 67 in 2025) and multiple new sponsor acquisitions. Follower count increased from ~1,000 to 3,000.

Spearheaded full marketing funnel from awareness to conversion. Created content with my event photography and videos, editing the assets for brand messaging. Managed and grew brand awareness and community engagement for social media.

Developed and branded AAPP’s first trade show presence, including booth design, signage, and promotional materials.

Founder & Marketing Strategist

Event Frosting January 2021 to present Denver, CO

Launched and scaled a consultancy during the pandemic, specializing in integrated digital and experiential marketing.

Turned a profit in the first quarter of business and tripled annual revenue in 3 years.

Built a diverse client portfolio with services including event planning, digital marketing services, logistics coordination, website maintenance, graphic design, and association management. (CSD Expo, CSS Event Contractor, Museum Store Association, Association Pro to Go, Gamut Event Services)

Created content using Canva, photo editing, copywriting for social media, and websites.

Developed a social media program for two event contractors with a thorough analysis of online presence, a strategic plan, profile setup, and ongoing content management to drive engagement on LinkedIn, Instagram, and Facebook.

THE FREEMAN COMPANY

A global leader for full-service solutions and emergent technology integrations in experiential marketing and trade show production. Progressed through increasingly strategic roles in B2B marketing and client relationship management.

Business Development Manager Account Executive, Expo Services (2011 - 2020), Denver, CO

Mastered Salesforce CRM for lead tracking, pipeline management, and 5-year budget forecast.

Sold and produced regional and national events through a consultative selling approach.

Annual sales generated approximately $1M in 2019.

Cultivated client relationships, which resulted in account retention, persuasive contract negotiation skills, cross-selling opportunities, and account growth.

Excelled in cost control, leveraging over 10 years of industry experience and budget management, to decrease job costs by 4.7%.

Led cross-functional event teams ranging from 3 to 30 people through overseeing all logistics, vendor coordination, and scheduling.

Produced 20 to 30 events, including conventions and trade shows, per year.

Built strategic partnerships with hotels, convention centers, and associations to earn new business and ensure the best pricing on venue and production costs.

oPartnered with the Colfax Marathon Expo Hall through problem-solving strategies to grow the event from under 35 exhibitors to over 100 vendors in 5 years.

oProduced multiple career fairs for the Colorado School of Mines, growing bi-annual events to 300+ corporate participants, in multiple on-campus locations. Earned a 5-year contract for the account based on client satisfaction.

Exhibitor Services Representative (2008- 2011), Orlando, FL

Promoted the company’s services and revenue-generating potential by investing in cross-functional relationships, analyzing needs, to find innovative solutions to upsell services and increase ROI.

Achieved customer satisfaction score of >90% throughout tenure by going above and beyond exhibitor expectations.

Consistently kept a 99.8% collection rate.

Education & Association

B.A., Communications/Public Relations, State University of New York at Oswego

Colorado Society of Association Executives - Associate Member, 2011-2020

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