Business Development Strategic Sales

Sean M. O'Keefe 214-***-**** cell • *********@*******.*** • LinkedIn Profile

Sales/Marketing Management Executive

Driving Multi-Million Dollar Revenue Growth through Strategic Sales Leadership & Market Innovation

Visionary sales and marketing executive with over three decades of proven success developing and implementing strategic sales, marketing, and business development initiatives that consistently achieve ambitious revenue goals and drive market expansion. Recognized industry icon who helped launch today's residential security market through innovative direct sales programs and strategic business partnerships. Demonstrated expertise in building high-performing sales organizations, executing complex mergers and acquisitions, and establishing recurring revenue models that generate sustainable competitive advantage across highly competitive markets.

Expertise:

Strategic Sales Leadership: Strategic Business Planning - Sales Management - Revenue Growth - Sales Forecasting - Territory Management - National Market Expansion - Sales Goal Achievement - Team Development

Marketing & Business Development: Marketing Strategy - Brand Promotion - New Product Launch - Market Penetration - Competitive Analysis - Customer Acquisition - Business Development - Market Intelligence

Operations & Management: Multi-location Operations - Branch Management - P&L Management - Budget Development - Financial Management - Process Optimization - Performance Metrics - Regional Oversight

Entrepreneurship & Growth: Startup Operations - Company Founding - Market Disruption - Business Model Innovation - Recurring Revenue Development - Strategic Partnerships - Industry Innovation

Mergers & Acquisitions: Due Diligence - M&A Execution - Corporate Expansion - Integration Management - Acquisition Strategy - Market Consolidation - Business Valuation

Leadership & Training: Team Leadership - Sales Training - Workforce Development - Performance Management - Talent Acquisition - Mentoring - Public Speaking - Industry Advisory

Executive Sales Leadership Achievements

Founded and scaled Texana Security to become one of the industry's top 60 companies nationwide out of approximately 12,000 private security companies within 5 years, generating over $500K in recurring monthly revenues

Co-founded Westinghouse Security Systems (WSS) and led the company's transformation into a leading national player in the electronic security industry, producing annual sales volume >$100M

Conceptualized, initiated, and implemented a revolutionary national direct sales program at Brink’s Home Security that became a paradigm change in the electronic security industry

Built and led sales organizations that delivered strategic leadership, resulting in a>400K customer base generating >$100M in annual sales volume

Executed due diligence and acquisition strategy that grew North American Security Alarm to 6,100 residential and commercial accounts, generating $254K in recurring monthly revenues

Executive Career Progression

Mattress Firm, Dallas, TX 7/2019 - Present

Manager on Duty

Orchestrate comprehensive sales operations and strategic customer engagement initiatives for this national mattress retailer, driving exceptional revenue performance while maintaining rigorous adherence to corporate sales protocols and operational excellence standards

Direct multi-faceted store operations encompassing strategic inventory optimization, advanced staff scheduling systems, and comprehensive operational procedures that maximize efficiency and profitability across all business functions

Spearhead resolution of complex customer service escalations and sophisticated sales challenges, implementing strategic solutions that consistently maintain superior customer satisfaction ratings and drive repeat business acquisition

Engineer strategic sales performance monitoring systems and implement data-driven initiatives that consistently exceed daily, weekly, and monthly sales targets through innovative process optimization and performance enhancement

Collaborate with district leadership on high-impact promotional campaigns, strategic inventory optimization initiatives, and operational excellence programs that drive market penetration and competitive advantage

Led high-performing team that produced $6 million in sales while personally generating $1 million in annual sales through strategic customer engagement, advanced sales process optimization, and exceptional relationship management

Guru Alert LLC, Dallas, TX 6/2015 - 6/2019

Business Development Consultant

Orchestrated strategic consulting engagements with diverse Fortune 500 and emerging companies, delivering transformational results across contracted projects encompassing Direct Sales Management optimization, innovative commission pay plan architecture, breakthrough new product development and market launch strategies, comprehensive M&A due diligence, and aggressive market penetration initiatives

Architected and deployed specialized expertise in advanced sales process optimization, revolutionary revenue model development, and strategic market capture methodologies across multiple high-growth industries

Executed comprehensive market intelligence operations and competitive analysis frameworks to drive client business development objectives and establish a sustainable competitive advantage in target markets

BCI Technologies, Dallas, TX 4/2014 - 5/2015

Managing Director, Consumer Sales

Spearheaded revolutionary transformation of national consumer sales operations, employing industry-leading management methodologies and cutting-edge sales practices to conceptualize, launch, and strategically manage a high-impact national division focused on generating exponential high-volume recurring monthly revenue accounts for this premier national security integrator

Architected and executed comprehensive budget administration frameworks while developing and implementing breakthrough sales and marketing strategies that delivered exceptional alignment with aggressive corporate growth objectives and market expansion initiatives

Directed enterprise-wide staffing transformation initiatives, including strategic hiring, comprehensive training programs, and advanced management of high-potential sales teams to drive unprecedented organizational performance and revenue generation

Conducted extensive market research and competitive intelligence operations to identify lucrative market opportunities, emerging consumer demands, and transformational sales trends that positioned the organization for sustained competitive advantage

Rosslare Security Products, Inc., Dallas, TX 12/2012 - 4/2013

National Sales Manager

Orchestrated sophisticated operational analysis of comprehensive records and strategic reports to project sales performance trajectories and determine profitability optimization across all market segments and geographic territories

Commanded all strategic aspects of sales operations for cutting-edge access control, intrusion detection, and guard tour products throughout the U.S. and Canada via Regional Sales Managers, Manufacturing Representatives, and strategic Distributor sales channels

Demonstrated exceptional executive leadership in spearheading comprehensive P&L management, advanced sales forecasting methodologies, high-impact marketing and promotional campaigns, and strategic staff acquisition and training initiatives

Achieved an exceptional 15% sales increase compared to prior years by implementing comprehensive training programs and developing advanced skill levels of sales personnel through innovative performance enhancement strategies

Texana Security, Inc., Dallas, TX 10/2007 - 12/2011

Founder/CEO

Architected and drove comprehensive startup operations of a revolutionary electronic security systems company, transforming it into an industry-leading market powerhouse ranked 58th nationwide out of approximately 12,000 private security companies through visionary leadership and strategic market positioning

Commanded all critical facets of P&L operations, executed sophisticated sales performance forecasting, implemented comprehensive marketing and promotional strategies, and developed and launched innovative products and services that disrupted traditional market paradigms

Conducted extensive market and industry trend analysis to develop a compelling and differentiated value proposition that positioned Texana as the premier choice over established competition

Personally spearheaded aggressive regional promotion campaigns, establishing a powerful brand identity, securing >21,000 accounts, and generating >$500K in recurring monthly revenues through strategic market penetration and customer acquisition excellence

Established and cultivated a world-class employee base that excelled in introducing and selling innovative, non-commodity products while providing exceptional customer service that bolstered loyalty and facilitated exponential new business opportunities

North American Security Alarm, Dallas, TX 2/2001 - 10/2006

President

Spearheaded transformational corporate expansion initiatives that included establishing and scaling new branch offices in Dallas, Houston, San Antonio, and Detroit, MI, creating a dominant multi-market presence, and establishing a sustainable competitive advantage

Recruited and cultivated exceptional top-tier talent that consistently excelled in delivering superior products and services, including strategic product offerings and competitive pricing plans that maximized market penetration and customer acquisition

Executed comprehensive evaluation and optimization of sales and marketing procedures and processes to dramatically improve results and eclipse the competition while developing and managing sophisticated multi-million dollar annual budgets

Orchestrated pivotal role in due diligence, strategic evaluation, and successful acquisition of competitors that exponentially grew the company to 6,100 residential and commercial accounts, generating $254K in recurring monthly revenues through strategic market consolidation

Edison Security (Formerly Westec Security), Dallas, TX 10/1996 - 1/2001

Vice President

Orchestrated comprehensive planning and flawless execution of strategic growth initiatives to aggressively expand company market share and establish dominant market presence outside the State of California through innovative expansion strategies

Commanded the launch and seamless continuity of overall operations across 32 branch operations throughout the U.S., implementing standardized operational excellence protocols and performance optimization systems

Delivered exceptional strategic leadership that successfully contributed to >$500K in new security system installation revenues, coupled with >$4.2M in recurring monthly monitoring revenues through innovative sales strategies and market penetration excellence

Education

St. Mary's University, San Antonio, TX, Bachelor of Arts, Psychology

Certifications

Qualified Security Manager Certification - TX, OK, CA

Residential Fire Alarm Superintendent (RAS) – TX

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