Data Entry Operational Excellence

Claire Jiyoung Song

**** ****** **., **** ***, NJ 07024

646-***-**** *************@*****.***

www.linkedin.com/in/songclaire

PROFESSIONAL SUMMARY

Strategic leader with over 20 years of leadership in media, events, nonprofit management, and sales marketing. Recognized for strong communication, relationship-building, and innovative growth strategies. As an influential ‘Xennial,’ I bridge Generation X and Millennials, inspiring high-performance teams and fostering collaboration. Skilled at translating data into actionable insights and executing impactful campaigns. Committed to community health and driven by ownership mentality, I leverage my strategic vision to deliver operational excellence and meaningful results. A proven leader capable of guiding organizations through change, maximizing impact, and building lasting partnerships. PROFESSIONAL EXPERIENCE

ADGC

Account Executive & Marketing VP Aug 2014 – Present (except 2017-2019) New York, NY I lead 3 internal teams, developed marketing strategies for 20 diverse clients, and directed 39 major events (local, national, global). This involves vendor & stakeholder management and oversight of $15M+ annual operations and $25M+ in annual digital advertising expenditure.

Spearhead overall company operations, driving staff recruitment, onboarding, and daily management processes to ensure seamless organizational flow.

Cultivate and maintain strategic client relationships, boosting long-term retention and expanding account portfolio.

Engineer and execute targeted digital marketing campaigns, including SEO, Google Ads, and social media, increasing online visibility and leading conversions by double digits.

Direct content development for websites, social media, and marketing collateral, successfully reinforcing brand consistency and engagement.

Partner with Korean government initiatives to secure funding, resulting in increased audience engagement and program visibility.

Orchestrate large-scale events that surpass attendance and engagement targets, elevating brand presence and market reach.

Korean American Physicians IPA & Korean American Wayne Cancer and Elder Care Foundation Executive Director Jan 2017 – Dec 2019 New York, NY Built a thriving new healthcare organization, overseeing 200+ physicians and re-engineering their practice overall operation, orchestrating annual health fairs (1,000+ participants), and raising $250K+ yearly through galas and working with 6 major insurance companies and over 25 pharmaceutical companies and achieve mutual goals.

Launched and structured both organizations, laying a foundation for sustainable growth and operational excellence.

Managed a network of over 200 healthcare providers, delivering ongoing guidance and resources to improve operational efficiency and patient care.

Developed and strengthened strategic partnerships with healthcare agencies, pharmaceutical firms, and insurers, to promote community health initiatives and mutual growth.

Acted as a key liaison, fostering collaboration among healthcare stakeholders and community members to align organizational goals, drive impact, and enhance support services. American Cancer Society

Special Events Director Nov 2010 – Jul 2014 New York, NY I consistently surpassed fundraising goals, generating over $250K per event annually. I cultivated high-net-worth donor and vendor relationships through strategic events and amplified mission visibility via targeted local and global media engagement, leading 50+ staff and volunteers.

Led and executed fundraising events that generated over $1 million annually, exceeding targets consistently.

Built and cultivated relationships with high-net-worth donors and community leaders, increasing engagement and gift size.

Crafted comprehensive event strategies and led outreach initiatives that significantly boosted community involvement and awareness.

Korean Radio Broadcasting

News Reporter Jan 2007 – Oct 2010 New York, NY & Chicago, IL As a main news reporter, I filed field reports daily, producing 1,000+ articles and conducting 50+ interviews annually with politicians, athletes, and local influencers, ensuring timely and accurate coverage for distribution to Korea's National Assembly.

Delivered compelling coverage on critical national, regional, and local stories, producing engaging content for prime time broadcasts.

Managed and submitted timely articles to Korea’s National Assembly, ensuring accurate international news reporting and stakeholder engagement.

20th Century Fox

Marketing Manager Dec 2004 – Jun 2006 Seoul, Republic of Korea I spearheaded Korean DVD releases for 10+ newly release films with time pressure(including 'The Day After Tomorrow'), managing a seamless process involving 5+ vendors, a 20+ person including printing, disc duplicating and logistics.

Led successful marketing campaigns for DVD releases, coordinating seamlessly with global headquarters to execute high-impact launches.

EDUCATION

Bachelor of Art, English Literature

Chungbuk National University, Republic of Korea

Mar 2001 – Feb 2005 GPA 3.9

CERTIFICATIONS & AWARDS

Citation from the New York State Assembly, 2018

NYS Certified Opioid Overdose Prevention Staff

KEY SKILLS

Strategic Leadership & Ownership: Proven ability to independently lead projects, assume full responsibility for outcomes, and align efforts with organizational goals to drive growth.

Operational Excellence: Expertise in managing large budgets, optimizing resources, and negotiating vendor contracts to deliver high-quality results within cost parameters.

Relationship Building & Stakeholder Management: Skilled at cultivating and maintaining impactful relationships with clients, partners, media, community organizations, and internal teams for long-term collaboration.

Traditional Marketing Mastery: Extensive experience in building media relations, executing PR campaigns, managing press events, and leveraging media partnerships to enhance brand visibility.

Digital Marketing Mastery: Proficient in SEM (Google Ads), social media campaigns (Facebook, Instagram, TikTok), influencer collaborations, and data analysis via Google Analytics for maximal ROI.

Content Strategy & Creative Development: Skilled in crafting compelling narratives, experiential activations, and visual storytelling that elevate brand positioning across platforms.

Event Planning & Management: Extensive experience in conceptualizing, executing, and managing large-scale marketing events, exhibitions, luxury activations, and public initiatives.

Data-Driven Decision Making: Strong analytical skills utilizing platforms like Google Analytics, CRM, and marketing tools to refine strategies and deliver measurable results.

Performance Analytics & Optimization: Adept at tracking, analyzing, and reporting campaign metrics, making data- driven adjustments to improve ROI and exceed targets.

Retail & E-Commerce: Experience supporting retail marketing, brand activations, and integrating online and offline campaigns to increase consumer engagement and sales.

Fundraising & Partnership Development: Skilled in identifying, securing, and stewarding strategic partnerships and sponsorships that contribute to organizational growth.

Media & PR Strategy: Expertise in developing targeted media campaigns, managing press relations, and growing media exposure to boost brand awareness.

LANGUAGES

English (Fluent)

Korean (Native)

Japanese (Advanced)

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