Digital Marketing Expert

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Tarig Mohamed

Doha, Qatar • +974-********

*********@*****.*** • linkedin.com/in/tarig-mansour Marketing Professional

Dedicated and innovative marketing professional with a proven track record in supporting strategic marketing initiatives and enhancing customer engagement. Experienced in digital marketing, strategic planning, campaign management, content marketing, and leveraging customer segmentation to drive tailored experiences that enhance loyalty and incremental revenue. Proficient in A/B testing, CRM automation, and data-driven personalization strategies to optimize customer interactions.

— Areas of Expertise —

Marketing & Strategy

• Brand & Campaign Strategy

• Market Research & Growth Strategy

• Cross-Functional Leadership &

Execution

Digital & Content

• Content Strategy & Creation

• Digital Channel Management

• Analytics & Performance

Optimization

CRM & Loyalty

• Segmentation & Personalization

• Campaign Strategy & Execution

• Loyalty Program Management

— Career Accomplishments —

Led digital marketing across Aviation, F&B, FMCG, HORECA, Hospitality, Retail, and Real Estate. At Qatar Airways, supported AI-driven personalization and loyalty campaigns that boosted engagement and incremental revenue. At Power Holding, drove adoption of SAP C4C CRM and marketing automation to improve campaign performance. Built tailored media strategies for Dar Al Sharq subsidiaries, including Haweya. Launched the digital function for a top FMCG group in Oman, scaling multi-brand visibility. Increased Delicio’s brand presence across KSA, UAE, Qatar, Oman, Kuwait, Bahrain, and Jordan.

Professional Experience

Qatar Airways - (Contract) Doha, Qatar

Loyalty Marketing Specialist - Loyalty Personalization & Engagement. 08/2024 – 06/2025 Focused on hyper-personalization and AI-driven loyalty marketing, enhancing member experiences through data- driven experimentation. Worked cross-functionally to optimize personalization strategies, drive engagement, and increase revenue. Also contributed to automated lifecycle communication improvements to refine member interactions. Key Accomplishments:

Loyalty Personalization – Experimentation & AI-Driven Engagement

• Supported A/B testing and segmentation models, refining engagement and conversion strategies.

• Contributed to key business use cases:

o Geo-fenced experiences (push notifications & app-based navigation at HIA). o Luxury brand activations (personalized push notifications for L'Oréal & Louis Vuitton Lounge). o Segment-targeted upgrade offers (A/B tested email strategies via CDP). o Birthday email enhancements (optimized reminders to boost CTR & redemptions). Loyalty Engagement – Lifecycle Communications

• Audited 160+ lifecycle communications (Emails & SMS) across multiple loyalty programs.

• Mapped triggers and aligned content updates with program goals.

• Worked with CRM QLAS & Contact Centre teams to enhance automation effectiveness. Tarig Mohamed • Page 2

Impact:

• Contributed to initiatives that increased upgrade & booking revenue by $4.35M.

• Played a role in efforts that boosted engagement by 20% through mobile-driven airport experiences.

• Supported projects that generated $12.3M in additional revenue from personalization initiatives. Power International Holding- PIH Group IT Department. (Full Time) Doha, Qatar CX Analyst 09/2023 – 8/2024

I Supported cross-functional teams in aligning customer experience initiatives with business goals. Assisted in CRM automation, customer retention strategies, and CX optimization efforts. Key Accomplishments:

• Assisted in implementing SAP C4C CRM, improving engagement and automation efficiency.

• Contributed to a 27% increase in brand visibility through promotions for Power FM and Elegancia Healthcare.

• Supported CX enhancements for Al Maha App, contributing to a 10% improvement in CSAT scores.

• Assisted in executing SMS and email campaigns for Aura Group and Assets Group.

• Contributed to the Salesforce-to-SAP migration planning at Mall of Qatar.

• Helped integrate CleverTap and Open Loyalty, enhancing engagement strategies. Plaza Hollandi. (Full Time) Doha, Qatar

Digital Marketing Manager 05/2022 – 9/2023

Led Supported digital transformation and e-commerce expansion, driving engagement through content marketing and paid media strategies.

Key Accomplishments:

• Assisted in developing E-commerce portals for Plaza Hollandi in Qatar and Dubai.

• Supported lead magnet and email marketing campaigns, increasing customer engagement.

• Contributed to a cost-effective in-house photography and videography system, improving content quality.

• Assisted in managing a team of digital content specialists and visual media experts. Dar Alsharq Group, Haweyah Media Marketing Agency. (Full Time) Doha, Qatar Digital Media and Advertising Manager 06/2021 – 04/2022 Supported media strategy development, client marketing campaigns, and digital content execution. Key Accomplishments:

• Assisted in developing customized digital media strategies for programmatic and social platforms.

• Contributed to client pitching and partnership development, expanding Haweya & Dar Al Sharq subsidiaries.

• Helped create campaign-management tools such as creative briefs and proposal templates. Badr Investment Group. (Full Time) Muscat, Oman

Group Digital Marketing & Communication Manager 11/2018 – 3/2020 Managed Delicio brand's digital presence and led marketing for Badr Investment's real estate, F&B, retail, and FMCG sectors. Oversaw digital asset development, agency selection, and day-to-day management, focusing on brand enhancement, benefit communication, customer planning, acquisition, and journey design. Key Accomplishments:

• Executed successful lead campaigns and acquisitions through diverse digital marketing channels.

• Led the planning and integration of Zoho CRM for Ice Cream Mama and ATTF.

• Developed and produced branded campaigns and creative artworks for various communication needs.

• Developed and launched new websites: The Links Mall & Residential, Tiles & Terrazzo, and Ice Cream Mama.

• Collaborated with Dominos' Pizza on marketing strategy implementation across social media and digital channels. AATCO Food Industries. (Full Time) Muscat, Oman

Digital Marketing Manager – Delicio 5/2015 –11/2018 Planned and implemented annual digital brand marketing plans. Served as Product Manager for Android and iOS mobile app. Spearheaded successful digital campaigns through web, mobile, e-mail, and social media as well as display advertising. Built and maintained strong business relationships with various digital agencies. Key Accomplishments:

• Established online community of 500K+ users across multiple social media networks including Facebook, Instagram, YouTube, and Twitter. Drove the development of delicioworld.om website with monthly 12,000 visitors.

• Led strategic initiatives to achieve brand objectives and improve brand benefit awareness through digital media, resulting in a minimum of 22% YOY.

• Successfully promoted Delico’s presence in major consumer food festivals including Taste of Dubai, Taste of Abu Dhabi, and Taste of Kuwait while reaching 15,000+ people per event.

• Conceived and directed a highly efficient system for production of high-quality video content and publication. Eyecomms Enterprise. (Full Time) Muscat, Oman

Digital Marketing Executive 9/2013 – 3/2015

Monitored conversion rates, enhanced websites, and executed digital marketing campaigns using paid search, SEO, and PPC. Managed social media strategies for all clients and handled digital marketing planning and budget control. Key Accomplishments:

• Enhanced brand awareness by executing strategies, increased website visits by managing digital campaigns for Oman Oil Marketing Company (OOMCO).

• Ensured company/client remained at the forefront of developments by monitoring new technologies. Education & Credentials

• Bachelor of Business Administration (Hons) in Marketing with Multimedia Multimedia University – Malaysia - 2013

• Higher Diploma of Information Technology

University of Science Technology – Sudan - 2006

Professional Development/Certifications

Google Ads Display • Advanced Google Analytics • Ads Display • Incom Marketing Certificate • HubSpot Content Marketing Certification

Sample of Digital Portfolio

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