Dayna Reimer
MS, RD-State of Ohio
Brunswick, OH 44212
Phone: 440-***-**** E-Mail: ************@*****.***
Dayna Reimer. 05557810
INSTITUTIONAL SALES/RARE DISEASE/BIOPHARMACEUTICAL SALES SPECIALIST
Academic institution expertise. Excellence in partnering with departmental directors to ensure formulary acceptance, developing treatment algorithms for optimal patient care and product uptake by department physicians in a variety of disease states.
Coverage areas: Ohio, Western PA, New York, West Virginia, Michigan.
Top accounts: Cleveland Clinic System, University Hospitals of Cleveland, Metro Health Medical Center, Akron General, Ohio State University, University of Pittsburgh, University of West Virginia
Product launch and sales expertise and success in several therapeutic areas: Rare Disease, Nephrology, Gastroenterology, Rheumatology, HIV, Infectious Disease, Pain Management, Anesthesiology, Neurosurgery.
Specialty pharmacy, buy & bill market experience with infused, intrathecal, and self-injectable pharmaceutical products.
Reimbursement pull-through expertise with external customers and internal specialty pharmacy personnel.
Expertise in launching, developing and exceeding sales growth in top academic institutions.
Over 25 years of pharmaceutical/biologic success in several therapeutic market areas of unmet medical need
Expertise in launching, developing and exceeding sales growth in top academic institutions
PROFESSIONAL EXPERIENCE
REGIONAL ACCOUNT MANAGER
MEDICAL REVENUE PARTN\ERS, LLC (2/2021-Present)
Contract/1099 Position
Presentation and sales of remote patient monitoring services to nephrology, endocrinology, cardiology, primary care practices.
Assist the CEO in promotion development in various therapeutic areas.
Market Development Manager, Avise Tests-Rheumatology, in Cleveland & surrounding areas
EXAGEN, Vista, CA 1/2019-12/2019
Sales of AVISE tests for the diagnosis, prognosis and monitoring of autoimmune diseases. Rheumatology market focus.
Managed functions pertaining to maintenance and growth of dedicated key accounts, increased brand loyalty and customer satisfaction, on-time delivery, pricing, master service agreements, and quality.
PHARMACEUTICAL CONSULTANT/CONTRACT-WEST THERAPEUTIC DEVELOPMENT, LLC (7/2017-10/2018)
Responsible for several projects including the following: KOL development, collaboration and clinical trial development, Medical team/MSL training, Mapping and Profiling KOL's in Neurology, Pulmonology, and Nephrology in the pre-commercial phase of product developmemt.
Regional Account Manager, Duchenne Muscular Dystrophy
MARATHON PHARMACEUTICALS, Northbrook, IL 1/2017-5/2017
A Regional Sales Specialist responsible for the launch and sales of Deflazacort/Emflaza to neuromuscular/neurology specialists and advocacy groups in the Columbus and Cincinnati market areas
Marathon divested Deflazacort in April 2017.
HP Acthar Gel Specialist, Nephrology
MALLINCKRODT PHARMACEUTICALS, Hayward, CA /2011-1/2017
#1 sales representative for patient/product retention.
Lab value and reimbursement expertise in assisting physicians and staff to identify appropriate patients for therapy, insurance acceptance and pull-through.
Sales Advisory Board in the years 2013 and 2014
PRIOR EMPLOYMENT DETAILS
Territory Manager
ST. JUDE MEDICAL, INC., Plano, TX
Launch, acceptance and sales of the Penta lead, the first-in-class five column lead, at the Cleveland Clinic
Sales, OR support and territory management for all spinal cord stimulation products
Call points at the Cleveland Clinic and surrounding area: Pain Management/Anesthesiology, Neurosurgery, Neurology
Clinical Sales Specialist
PGx HEALTH, New Haven, CT
Launch and sales of genetic testing for cardiac syndromes that cause sudden death
Top performer in the Cleveland, Buffalo and Rochester market areas
Call points: Adult and Pediatric Cardiologists and Electrophysiologists
Senior Executive Sales Specialist, Auto-immune Division
Senior Executive Sales Specialist, Pain Therapeutic Market Group
ELAN PHARMACEUTICALS, INC., San Francisco, CA 11/2004-12/2008
2 x President Club Winner for the launch and sales of Prialt for intrathecal infusion. The first-in-class non-opioid for chronic pain management
Buy & Bill product model with expertise in specialty pharmacy, reimbursement and MSL & Reimbursement team partnership
Rapid formulary acceptance at the Cleveland Clinic for both Prialt/Pain Management & Tysabri/GI-Crohn’s Disease
National uptake of my sales model/algorithm for success throughout the Nation
Field training of sales colleagues
HIV Specialist
Medical Representative
ROCHE LABORATORIES, INC., Nutley, NJ 2000 - 2004
#1 in the Nation for Rocephin sales and growth in the Cleveland Clinic Western Region
Formulary win and acceptance to replace Ceftazidime, as the product of choice for community acquired pneumonia, within 4 months of joining the organization
Promoted to HIV Specialist to launch Fuzeon, the first-in-class fusion inhibitor and first injectable, in the HIV market at University Hospitals of Cleveland, Cleveland Clinic, MetroHealth, and Summa Hospital System
Pharmaceutical Sales Representative
BAYER PHARMACEUTICALS, 1997 - 2000
Exceeded sales growth for products in the infectious disease and cardiology markets
Field trainer
Team collaboration for sales growth and excellence throughout the region
EDUCATION & CREDENTIALS
Master of Science, Nutrition CASE WESTERN RESERVE UNIVERSITY Cleveland, Ohio
Bachelor of Science, Nutrition CASE WESTERN RESERVE UNIVERSITY Cleveland, Ohio
Dean’s Honor List & Case Western Reserve University Graduate Alumni Award/Scholarship
MS, RD n the State of Ohio