Communications Manager Employee Engagement

Debra J. Russell

LinkedIn Website Email 415-***-****

SUMMARY

Strategic communications leader with deep expertise in executive messaging, employee engagement, and brand storytelling. Known for translating complex ideas into compelling narratives that inspire action and elevate corporate reputation. Proven success partnering with C-suite leaders to drive change, manage crises, and align internal and external messaging across global organizations. Adept at leading high-impact initiatives in dynamic, matrixed environments with a focus on digital transformation, culture building, and stakeholder alignment.

PROFESSIONAL EXPERIENCE

Freelance Communications Consultant 2024–Present

Clients: Salesforce, Cisco, Google, Apple, Agilent Technologies

Crafts and delivers strategic content for global brands, with a focus on executive visibility, thought leadership, and digital storytelling. Partners with cross-functional teams to build cohesive narratives that enhance brand equity and drive audience engagement.

AT&T Corporate Principal, Business & Communications 2022–2024

Led internal communications strategy for IT and shared services, boosting visibility of key initiatives and driving employee engagement. Launched the brand identity for the Technology Development Program, significantly improving recruitment outcomes. Collaborated with cross-functional teams to align event content with business goals and brand messaging.

Becton-Dickinson Communications Project Director 2021–2022

Developed internal and technical communications to support product launches and internal initiatives. Aligned messaging across business units to strengthen engagement. Wrote and managed the creation of manuals, technical guides, and marketing materials. Led the strategy and execution of quarterly product launches, industry conferences, and internal culture-building events, increasing brand visibility and employee engagement.

University of California College of Law Senior Communications Manager 2020–2021

Directed change communication efforts for a major IT transformation, ensuring stakeholder alignment and adoption. Created branded content and messaging frameworks for UCPath rollout. Facilitated smooth communication between IT and campus leadership.

Genentech Senior Communications & Change Manager 2016–2020

Led enterprise-wide communication strategies for compliance, clinical trials, and change initiatives. Worked directly with executives to shape messaging and manage cross-functional alignment. Launched campaigns to increase awareness of global systems and policies.

Juniper Networks Senior Executive Communications Manager 2013–2016

Established the executive communications function, driving visibility of key leaders and initiatives. Designed messaging platforms to support global strategy and business transformation. Provided coaching and narrative development for senior leaders. Collaborated with cross-functional teams to align event content with business goals and brand messaging.

NetApp Communications Manager 2010–2013

Developed internal campaigns and executive messaging that significantly boosted engagement. Authored NetApp’s award-winning submission for Fortune’s "Best 100 Companies" list. Drove storytelling initiatives that increased alignment and morale across the company. Planned and executed internal and external events, including company-wide town halls, leadership off-sites, and customer webinars.

EDUCATION

California State University Master of Environmental Science

Bachelor of Environmental Science

UC Berkeley Extension Professional Certificate, Business & Communications

Harvard Leadership Program

CORE COMPETENCIES

Executive & Internal Communications

Strategic Messaging & Storytelling

Crisis & Change Management

Thought Leadership & Public Relations

Culture & Employee Engagement

Corporate Brand Reputation

Digital Content Strategy

Media & Analyst Relations

Event Management

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