Sr. Marketing Specialist

JACK ZEGERS

404-***-**** ***********@*****.***

MARKETING SPECIALIST - PROJECT MANAGER

Driven, detail oriented, creative, and analytical problem solver with a passion for learning, leadership, and taking on new challenges. I have 7 years of experience being internally promoted at one company, mainly leading marketing, customer experience, and data analytics efforts, and am specialized in Strategy Development. Consistently recognized as a strategic and motivated employee seeking to create a lasting impact. Passionate about project management, message development and implementation of process improvements garnered from data driven insights.

Professional Experience .

Senior Marketing Specialist - Children’s Healthcare of Atlanta 2021-Present

● Create and implement all digital and print advertising strategies and campaigns across various platforms along with social media management.

● Spearhead and manage data-driven improvements across multiple departments, demonstrating versatility and cross-functional skills.

● Conduct quarterly in-depth analysis of customer experience data, marketing campaign performance, digital advertising performance, multichannel marketing data and customer referral data.

● Present actionable insights and recommendations to leadership, enhancing marketing strategies and partnerships.

● Foster strong relationships with corporate partners and referring providers, enhancing communication and collaboration.

● Plan, manage and drive attendance to both in-person and virtual events including webinars, company events, community walks and conferences.

● Bolster and maintain online presence for 50+ physicians and over 25 clinics with an average 4.5 star rating.

Marketing & Customer Service Coordinator - Children’s Healthcare of Atlanta 2020-2021

● Multifaceted role encompassing social media management, digital and print advertising, data analytics, event planning, community outreach, blog development, vendor management, and strategic planning.

Marketing & Communications Intern - Children’s Healthcare of Atlanta IT Project Coordinator - Children’s Healthcare of Atlanta STRENGTHS & EXPERTISE

Cross-Department Project

Management Content

Editing

Event Management

Analysis Document

Marketing Research &

Strategy User

Experience (XI) Design

Audience Analysis

Digital Image Creation

Social Media/Email

Advertising Customer

Service

Budget Management

Meta/LinkedIn/Youtube

Extensive Analytics

Reporting Message

Development Vendor

Relationships Competitor

Research Campaigns

Education - Kennesaw State University

Bachelors of Science - Marketing & Communications, 2019 2019

2018-2019

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