CEO, President, Senior Vice President, Proffesor, Lecturer

Mauricio Sabogal...

+1-917-***-**** • Atlanta, GA • www.mauriciosabogal.com • ********.*******@*************.***

LinkedIn: https://www.linkedin.com/in/mauriciosabogal/

Executive Summary

Visionary Global Marketing, Media, and Communications Executive with over two decades of experience leading top-tier multinational agencies, scaling global networks, and pioneering data-driven and AI-powered innovations. Known for driving rapid growth, leading major business transformations, and positioning organizations at the forefront of the industry. Bilingual in English and Spanish. Focused on strategic leadership roles including CEO mandates, board advisory, and business expansion consulting across the Americas, Europe, and Asia.

Core Competencies

Global Strategic Leadership CEO & Board Advisor

Digital Transformation & AI Innovation in Media

Business Expansion & M&A Strategy

Multicultural and International Market Development

Corporate Governance & ESG Advocacy

Branding, Audience Engagement & Revenue Growth

Media, Advertising & Commerce Expertise

Career Highlights

Founder and CEO of SAB Marketing Connections, leading a network of 25 agencies across 13 countries with 750+ employees and 250+ clients; awarded Network of the Year 2023 by Campaign Magazine.

Global CEO at WPP’s Kinetic Worldwide, where he transformed the company into a leader in digital Out-of-Home advertising by connecting traditional media to mobile interactivity, achieving 15% annual growth.

Architect and Launch Leader of BPN Media Agency for IPG Mediabrands, earning 15+ global awards, including the Grand Prix at the Internationalist Innovation Awards for social-responsibility-driven media creativity.

Pioneered the first Electronic Audience Measurement System in Latin America with Nielsen, setting a new standard in media analytics.

Developed the first AI-based advertising planning model, available today on the OpenAI Store (“The Jungle”).

Winner of major global accounts including Unilever, J&J, Visa, Mastercard, McDonald's, Intel, Ferrero, Coca-Cola, and Red Bull across the US, Europe, Latin America, and Asia.

Professional Experience

SAB Media Group LLC (DBA SAB Marketing Connections) Founder & CEO

Atlanta, GA 2018 – Present

Founded and expanded a multinational marketing agency network across the Americas, currently expanding to Europe and Asia.

Led strategic acquisitions and partnerships, establishing presence in 13 countries with 750+ employees.

Provided executive advisory services on media innovation, digital transformation, and business expansion strategies to C-level clients and boards.

Achieved recognition as "Network of the Year" by Campaign Magazine in 2023.

Dentsu Aegis Network CEO, Dentsu Media Latin America

Miami, FL 2018 – 2020

Designed and launched the Dentsu Media network across 22 Latin American countries, increasing regional credibility and market share.

Captured high-value accounts such as Ferrero and Mastercard.

Implemented DEI strategies, promoting women to C-level positions and reinforcing corporate governance standards.

WPP's Kinetic Worldwide Global Chief Executive Officer

New York, NY 2014 – 2018

Repositioned Kinetic Worldwide as a digital-first Out-of-Home leader, pioneering mobile integration strategies.

Restructured operations, improving profitability and agility to meet evolving market demands.

Drove innovation across global operations, leading to awards at major industry festivals.

IPG Mediabrands Worldwide Global CEO, BPN Media Agency COO, Initiative Agency Worldwide

New York, NY 2009 – 2014

Revitalized Initiative Media across 100+ countries, resulting in consistent top five global rankings.

Launched BPN Media Agency, securing major wins with Clorox, H&M, Virgin Mobile, and Big Cola.

Led award-winning social impact campaigns, including the "Potable Water Billboard" initiative.

Omnicom Media Group CEO, OMG Latin America and OMD Latin America Board Member OMG Worldwide

Miami, FL 2002 – 2009

Elevated OMD from #7 to #3 in Latin America within four years through strategic realignment and business development.

Secured regional accounts for major brands including J&J, McDonald’s, Visa, Intel, Nokia, Danone, and GSK.

Chaired the Global Creativity Council, leading Omnicom to multiple Cannes Lions victories.

WPP’s Mindshare President, Andean Region

Bogotá, Colombia 1998 – 2002

Launched and established Mindshare in Colombia, Venezuela, Ecuador, and Peru.

Developed the first GPS-based outdoor media measurement system in Latin America.

Nielsen Director of Media Measurement Services, Latin America

Ecuador and Colombia 1994 – 1998

Introduced electronic audience measurement across seven countries, transforming the media research landscape in Latin America.

Education & Executive Programs

BBA, Management, Rosario University, Bogotá, Colombia

Senior Management Program, Harvard Business School (custom program for Omnicom Group executives)

Global Branding in the Digital Era, Yale University & Cheung Kong Graduate School of Business

Omnichannel Marketing Program, Kellogg School of Business, Northwestern University

Board Memberships & Advisory Roles

Moving Walls: Out-of-Home OOH Media platform - Board Member (Singapore)

AdsMovil: Mobile and Retail Media Advertising Platform - Board Member (Latin America & US Hispanic Market)

World Brands Group: Wine & Spirits distributor - Board Member (Central America)

Cendis: Pharma Distributor - Board Advisor (Central America)

B&Optimos: Marketing Research and Data - Board Member (Colombia)

Industry Recognition

Network of the Year Latin America, Campaign Magazine (2023)

40 Over 40 in Advertising Worldwide, Campaign Magazine (2021)

Colombian Star, Honored by Congress of Colombia (2016)

Top 100 Colombians Working Abroad, Honored by President Juan Manuel Santos (2016)

Agency Innovator of the Year, The Internationalist (2011)

Legend of the Advertising Industry, ADCOLOR® Awards (2011)

Most Powerful Latino in Media, Ad Age (2009)

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