Cold Calls Lead Generation
Resume:
Anthony Alexander
********************@*****.***
Boston MA, 02125
Professional Summary
Versatile and results-driven sales professional with over 6 years of experience generating pipeline, booking qualified meetings, and closing revenue across diverse industries including SaaS, biotech, automotive, software, and media/Advertising. A proven builder of high-performing outbound systems—consistently executing 600+ weekly touchpoints and 60–100 daily cold calls to drive growth. Founder of ReachForce180, a consultancy helping early-stage companies scale with custom lead generation, sales strategy, and GTM execution. Previously contributed to significant revenue wins at companies like BioProcure, Workday, HashiCorp by owning outbound efforts, crafting strategic messaging, and partnering with internal teams to accelerate sales cycles. Known for creating scalable systems from scratch, exceeding KPIs, and bringing a hands-on, metrics-driven approach to both startup and enterprise environments. Expert in Salesforce, HubSpot, Apollo, ZoomInfo, Outreach, and LinkedIn Sales Navigator.
Experience
Founder ReachForce180 Boston, MA Feb. 2024 – Present
● Launched ReachForce180, a revenue growth consultancy helping early-stage startups and small businesses scale through high-impact sales strategies, lead generation systems, and outbound prospecting.
● Built and executed go-to-market strategies from scratch for multiple clients across SaaS, Software, education, media/Advertising, and healthcare industries.
● Delivered qualified pipeline by leading cold outreach campaigns via multichannel oureach.
● Designed and implemented custom lead lists, CRM workflows, and outbound messaging frameworks tailored to each client’s ICP and sales cycle.
● Collaborated with client founders and sales teams to optimize conversion rates, shorten sales cycles, and generate closed-won revenue.
Anthony Alexander
********************@*****.***
Boston MA, 02125
● Managed all operations, client communication, and deliverables while scaling revenue as a solo founder.
Business Development Representative BioProcure Boston, MA June 2024 –April 2025
● Created pipeline for BioProcure and Prendio’s procurement software solutions to early-stage and growth-stage biotech companies, helping streamline purchasing, approvals, and vendor management.
● Owned and managed a book of over 5,000 accounts, engaging influencers and decision-makers across procurement, operations, and finance teams.
● Executed 60–100 cold calls per day and conducted 600+ weekly touchpoints across phone, email, and LinkedIn to drive pipeline growth and client engagement.
● Used HubSpot, Apollo, and LinkedIn Sales Navigator to build outreach cadences, track activity, and manage pipeline through the full sales cycle.
● Identified inefficiencies in current procurement workflows and positioned Prendio’s platform as a scalable, compliance-ready solution tailored to biotech environments.
● Consistently exceeded KPI targets for meetings booked and qualified opportunities, contributing to multiple closed-won deals across BioProcure’s sales pipeline. Sales Development Manager UNOMi Los Angeles, CA May 2023 – May 2024
● Built UNOMi’s sales framework from the ground up, driving consistent revenue growth.
● Generated 12 meetings booked and qualified opportunities monthly
● Drove consistent weekly outreach exceeding 600 touchpoints across various platforms.
● 60-100 cold calls per day
● Developed strategic messaging and ICP identification for optimized targeting. Anthony Alexander
********************@*****.***
Boston MA, 02125
● Managed CRM systems for pipeline tracking and data-driven sales strategies. Sales Development Representative Workday Boston, MA Oct 2021 – Apr 2023
● Generated pipeline for Workday’s HCM and Financial Management software solutions by targeting mid-market accounts through high-volume outbound outreach.
● Executed 60–100 cold calls per day and managed 500+ weekly touchpoints across email, phone, and LinkedIn to connect with HR, Finance, and IT decision-makers.
● Used Salesforce and Outreach to manage lead flow, track engagement, and optimize follow-up sequences.
● Collaborated with sales and marketing to refine messaging and prioritize high-intent accounts based on industry, firmographic, and behavioral data.
● Consistently exceeded KPI targets for meetings booked and qualified opportunities, contributing to multiple closed-won deals for Workday’s core product lines. Sales Development Representative HashiCorp San Francisco, CA Oct 2019 – Sep 2021
● Led outbound sales efforts for HashiCorp’s Infrastructure as Code (IaC) solutions, including Terraform, targeting DevOps leaders, cloud architects, and engineering teams.
● Executed multi-channel outreach campaigns (cold email, phone, LinkedIn) to generate new business opportunities across enterprise and mid-market accounts.
● Partnered with Account Executives to refine messaging based on use cases around provisioning, automation, and infrastructure scalability.
● Conducted technical research to personalize outreach by cloud environment (AWS, Azure, GCP) and workflow challenges, increasing engagement and conversion rates.
● Played a key role in early-stage pipeline development and contributed to significant revenue growth during HashiCorp’s product expansion phase. Sales & Leasing Consultant Hansel Ford, Lincoln Santa Rosa, CA Sep 2016 – Aug 2017 Anthony Alexander
********************@*****.***
Boston MA, 02125
● Met and consistently exceeded a 12-car monthly sales quota by proactively engaging walk-in customers, phone inquiries, and referral leads.
● Handled objections with confidence and negotiated effectively to maximize both customer satisfaction and dealership profitability.
● Collaborated closely with finance managers and credit unions to streamline the buying process, ensuring fast approvals and a smooth customer experience.
● Built lasting relationships with customers through personalized service, follow-ups, and product knowledge, resulting in repeat business and referrals.
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