Creative Director

**/** ************.*** ********.com/in/jason-powell 703-***-**** ************@*****.*** Los Angeles Jason Powell C reative Director Copywriter

I’m a story-driven creative director with deep experience leveraging insights from culture and fandom to deliver impactful audiovisual marketing assets across digital, social, print, and OOH. I bring my passion for originality and collaboration to everything from niche products and services to global brands and IP, connecting brands to audiences of all sizes with authentic, engaging storytelling.

Experience Freelance Creative Director + Designer 2023 - Current

— Provided a full range of creative services— from concepting and writing to art direction and design across print, digital and experiential— for clients including Microsoft, Ford Motor Company, Technicolor, NASCAR, the American Film Institute, and more

— Wrote and designed 360 storytelling systems— for brand launches, merch drops, social copy, and more—across retail, digital, and live environments

— Led creative development from concept to execution—writing campaign headlines, long-form brand copy, product stories, exhibition catalogs, and promotional materials, adapting voice and message to each brand’s unique positioning

IMAX Creative Consultant 2020 - 2023

— Led and inspired a team of art directors, junior and senior designers, production artists, content creators, editors, and motion designers to create visually stunning print materials, digital advertisements, and AV materials across both owned and partner channels

— Concepted and produced campaigns for major studio partnerships (Dune, No Time to Die, Top Gun: Maverick, etc), ensuring creative cohesion and copy consistency across all touchpoints

— Collaborated with internal stakeholders and external studio partners while managing both staff and agency creative resources, complex approval chains, and rigorous deadlines to produce materials that drove engagement and met campaign objectives

— Owned and evolved IMAX’s brand voice, creating engaging copy for social, web, and merchandise, with a focus on fan-centric tone and cultural resonance

— Collaborated directly with the CMO and Brand team to launch IMAX’s debut merch collections, from concept and design through photo shoots and copywriting for ecommerce, social posts, and an eye-catching print and digital OOH campaign

The Sheppard Agency Art Director + Designer 2018 - 2019

— Created innovative and visually striking print, digital, interactive and experiential designs for high profile brands including NBC, Revlon, Dell, Guy Fieri, ColourPop, and more

— Collaborated with the principal and creative director, working closely with the accounts and production teams to manage multiple clients and fluid timelines, ensuring all projects were completed on time and within budget

— Managed and mentored in-house and freelance creative teams; developed agency’s first design internship and training program

— Recruited and hired both freelance and staff talent, as well as initiating and maintaining the agency’s first ever graphic design internship program

— Partnered with strategy and account teams to improve efficiency of the creative team through streamlining project management processes

02/02 jasongpowell.com linkedin.com/in/jason-powell 703-***-**** ************@*****.*** Los Angeles Experience (Continued) Thread Collaborative Retail Design and Art Direction 2012 - 2014

— Designed complete retail décor packages and signage systems for a range of high-end grocery store chains across the United States

— Led the creative process from initial concepting, community research and mood boards through design, fabrication, and final installation on-site

— Developed scaled elevations with paint and finishes and dimensioned shop drawings for signage fabrication, resulting in cohesive and visually appealing retail spaces New York Asian Film Festival Art Director and Designer 2009 - 2012

— Established a bold brand identity and cohesive visual language system to market the largest and most popular Asian film festival in the United States

— Designed a 100-page festival catalog, schedule, posters, postcards, and digital and print advertisements versioned in multiple languages

— Successfully conveyed the festival’s brand and message through eye-catching and effective designs that spoke directly to genre film fans

Whole Foods Market Retail Interiors and Décor 2003 - 2008

— Created exciting, cohesive shopping experiences for customers across 30-plus retail locations

— Communicated the company’s core values and and quality standards while reflecting the local history and character of each store’s surrounding community

— Designed and implemented store layouts, décor, and signage packages that resulted in increased customer engagement and sales

The Design Minds Exhibition Designer 2002 - 2003

— Led the design of informational signage, wayfinding systems, and print collateral for exhibitions spanning a wide range of museums, cultural institutions, and corporate clients

— Conducted extensive historical research, interviews, writing and editing to ensure authentic and captivating experiences that connected with visitors Key Skills — Brand Voice Development — Copywriting (Long & Short Form)

— Campaign Concepting & Execution (360 ) — Team Leadership & Mentorship

— Messaging Strategy & Creative Direction — Digital & Social Media Storytelling

— Packaging & Product Copy — Editorial Writing & Content Strategy

— Cross-Functional Collaboration — Agency & In-House Experience Tools & Platforms — Adobe Creative Suite — Microsoft Office

— Google Workspace — Figma

— Slack — Asana

Education The George Washington University

— BFA, Graphic Design, Corcoran School of the Arts & Design

— Artwork in the permanent collection of the Corcoran Gallery of Art Jason Powell C reative Director Copywriter

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