Business Development Go-To-Market

Megan Decker

*****.********@*****.*** 646-***-**** Stamford, CT LinkedIn

EXECUTIVE SUMMARY

Seasoned Marketing Leader with 15+ years of experience driving growth through strategic partnerships, brand positioning, and innovative GTM strategies. Adept at leading cross-functional teams and managing large-scale initiatives. Known for a composed and engaging leadership style, fostering collaboration and creativity to achieve business objectives. Committed to continuous improvement and leveraging data-driven insights to enhance brand relevance and market share.

PROFESSIONAL EXPERIENCE

Director, Integrated Marketing Solutions: Gartner Stamford, Connecticut 2024 – 2025

Responsible for the performance and management of high performing, highly-motivated team of 12 subject-matter-experts

Improved BP/BU Project engagement by 87% in YoY comparison to 2024/2023

Aligned business goals and priorities via strategic roadmaps, workflows and motivating colleagues to deliver high quality deliverables to key business stakeholders across the enterprise

Developed cross-functional insights to propose strategies, establish objectives, and define initiatives for key initiatives, such as Executive Fast Start: New to Role, a global brand refresh and global redesign

Worked with business unit leads to communicate strategy and measurable KPIs for key initiatives

Collaborated with digital, SEO, and content teams to design and execute data-driven GTM workflows that supported product awareness and stakeholder engagement across business units

Built and optimized strategic roadmaps to align internal stakeholders for buy-in and adoption

Effectively managed cross-functional dedicated team members capacity via sprint cycles

Facilitated marketing activities including a consistent cadence of stand-up meetings, retrospectives, and workload pipeline prioritizations sessions with their dedicated business partner and team

Identified and resolved impediments to team progress and productivity, consistently seeking continuous improvement, including analysis and optimization of existing processes/workflows

Coached members of the team to improve collaboration and self-management, promoting productive interactions both within the team and with external stakeholders

Leveraged Generative AI Gartner Tools to improve efficiency and effectiveness across the team

Guided poorly conceived project ideas towards high-impact initiatives to align with business priorities

Demonstrated ability to independently manage multiple complex projects simultaneously in a matrixed organization

Vice President of Operations

Chamber of Commerce Danbury, Connecticut 2024

Group Director: Decoded Advertising New York 2022- 2023

Served as strategic advisor to Visa, restructuring their GTM approach and brand strategy across key initiatives, resulting in a 30% increase in media spend and improved brand performance

Increased agency performance assessment by 25%, doubling profitability

Restructured agency team, inter-agency team and processes to drive efficiencies and effectiveness

Built robust B2B products and partnerships with key clients, such as Bank of America, Costco and Kroger to deliver innovative products to market and drive revenue growth

Created integrated B2C campaign strategies aligned to buyer personas, audience segmentation, and brand positioning, driving an 18% increase in campaign ROI

Created centers of excellence and operational guidelines to improve data measurement and sales strategy

Presented quarterly business reviews to key stakeholders within marketing, sales and operations

Developed a thought leadership series to reinforce product differentiation, market trends, and customer success stories

Negotiated and launched global brand partnerships with Amazon and TikTok, supporting go-to-market objectives and generating $4M in shared revenue

Enhanced Visa's brand relevance and customer affinity by integrating influencer strategies across all lines of business

Oversaw a team of 22+ employees across various functions

Led other pieces of business, including Intuit, QuickBooks, OxO and HydroFlask

Regional VP, Northeast: Omnicom 2014 - 2020

Led GTM strategy for Chevy retail across digital and traditional media, driving regional market penetration and alignment with national brand objectives

Conducted market analyses and competitive audits to inform product positioning and audience messaging, increasing local engagement and sales performance

Responsible for creating and implementing strategies to support the local and Chevrolet corporate brand

Surpassed revenue targets YoY by selling in added value programming for new digital and social initiatives

Served as the conduit between GM, Chevy LMAs, and the agencies, aligning all national brand programs

Managed all financial responsibilities for the Northeast region, including P&L and budgetary controls

Oversaw and led 28+ Media Account Directors, Managers, and strategists

Director, Business Development: Omnicom

Responsible for managing the new business pipeline across OMG, OMD, and PHD

Evaluated 500M+ new business opportunities; analyzing potential profitability and resource impact

Curator for all C-suite events, Toast to Cannes, CES and Executive Leadership team building workshops

Led the global awards team for all written entries to award shows, including Cannes

Orchestrated roadshows across the US, driving alignment across all OMG agency divisions

Oversaw and managed the RECMA relationship for OMD and PHD

Led the P&G pitch team, resulting in the creation of Hearts & Science

Mentored and managed 12 direct reports ranging from Account Director to coordinator

Chief Operations Officer: GMedia Providence, RI 2017- 2019

Successfully launched and positioned GMedia for acquisition, aligning brand, messaging, and product marketing efforts to investor and market needs

Oversaw operations and developed the acquisition strategy to pave the path for a successful exit

Led all new business development efforts and analyzed agency acquisitions to drive profitability

Spearheaded new business development and go-to-market strategy for the agency’s top clients, including MetLife (NA) and leading the expansion into blockchain and insurance verticals

Expanded the client portfolio to include the world's largest global blockchain companies

Oversaw 7 direct employees, as well as a white-label event activation agency for the MetLife business

Account Director: Catapult Marketing Westport, CT 2016 - 2017

Led and managed Catapult’s largest client, Frontier Communications

Collaborated with leadership team to establish a long-term brand vision and strategy, raising consumer consideration and preference by 20+% points

Prior Roles:

Account Supervisor: Publicis Groupe: New York, NY 2010-2014

Account Manager: Interpublic Group New York, NY 2009 2010

Marketing Manager, Global Partnerships: Starwood White Plains, NY 2007- 2009

Global Marketing Manager: Oliver Wyman (MMC) New York, NY 2006 - 2007

Business Development Coordinator: Marsh & McLennan (MMC) New York, NY 2004 - 2006

EDUCATION: Hofstra University, Hempstead, NY, US Bachelor of Arts, Mass Communications

LICENSES & CERTIFICATES: PLTI Graduate, Class of 2024 Stamford, CT

BOARDS & COMMITTEES: WBDC, WBC, YPC, Women in Media

VOLUNTEER EXPERIENCE: Habitat for Humanity, Greater Danbury Chamber of Commerce

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