Go-To-Market Senior Sales
Resume:
linkedin.com/in/ccwilson**/
**********@*****.***
COURTNEY C. WILSON
CAREER PROFILE
Senior Sales, Transformation and Strategy Consultant with expertise in driving transformative growth across several Fortune 10 sales organizations. I align leadership vision with actionable, scalable strategies that elevate seller performance and deliver measurable results.
EXPERIENCE
Sr. Marketing Consultant, Intuit — Atlanta, GA
JANUARY 2025 - CURRENT (Contract)
● Spearhead the development and execution of scalable marketing operations frameworks to streamline campaign workflows and maximize performance across lifecycle stages.
● Managed go-to-market campaigns and strategic enablement for AT&T’s online retail partners, supporting national and global distribution channels.
● Collaborated cross-functionally with sales, product, and analytics teams to align promotional strategies with partner KPIs.
● Lead go-to-market strategy execution for digital campaigns supporting online retail partner growth, aligning national and global distribution channels with product and revenue objectives.
● Designed and implemented a lead forecasting and allocation model to align Sales and Marketing, improving lead quality, prioritization, and conversion across lifecycle stages.
● Drove weekly pipeline reviews and optimization in collaboration with Sales leaders, improving visibility into campaign impact on revenue progression.
● Led CRM process improvement initiatives using Salesforce, building closed-loop feedback systems between Sales and Marketing to accelerate funnel velocity and improve campaign precision.
● Directed sales content operations via Seismic, reducing time-to-asset by 40% and driving measurable increases in sales enablement efficiency.
● Partnered with Product Marketing and GTM leads to build segment-specific campaigns, messaging strategies, and GTM content that influenced product positioning and improved campaign ROI.
Mergers and Acquisitions Consultant, Home Depot (HD Supply ) — Atlanta, GA NOVEMBER 2023 - DECEMBER 2024 (Contract)
● Established and led the development of an operational framework for the acquired firms' sales division, implementing robust reporting structures and tracking mechanisms.
● Created and executed comprehensive training programs that resulted in a 25% increase in frontline seller productivity within the first year.
● Formulated and delivered executive-level presentations detailing organizational performance reviews, creating and aligning data-driven strategies with corporate objectives, and driving decision-making processes.
● Designed sales scripts tailored for frontline sellers that incorporate OMS guides, enhancing consistency in messaging and increasing conversion rates by 15%.
● Spearhead the creation and implementation of a dynamic sales motion and operational cadence, optimizing the sales organization's efficiency and scalability. Helped select and integrate an Execution Management System (EMS)
● Collaborate cross-functionally to establish a cohesive framework for the entire sales division, ensuring alignment with company-wide goals and objectives during the merger with Home Depot.
● Establish and lead the development of an operational framework for the acquired firms' sales division, implementing robust reporting structures and tracking mechanisms.
Sr. Channel Marketing Manager II, AT&T Global Business — Dallas, TX APRIL 2021 - OCTOBER 2023
● Applied expert-level knowledge of key advertising and conversion metrics, including CPC, CPA, LTV, and ROA, to evaluate and refine digital campaigns.
● Delivered actionable performance insights through dashboarding and trend analysis, increasing marketing efficiency and ROI across online retail partnerships.
● Drove channel GTM planning across global retail and digital distribution partnerships, managing campaign strategy, performance KPIs, and partner engagement metrics.
● Built dashboards and reporting systems to track GTM effectiveness across CPC, LTV, and ROAS metrics, delivering insights that shaped executive investment in channel programs.
● Led cross-functional initiatives to support digital sales adoption and pipeline velocity, including journey mapping, messaging refinement, and partner training programs.
● Influenced strategic prioritization through risk assessments, business case development, and forecast modeling to improve planning across the GTM organization.
● Developed and communicated agile-based product roadmaps with a focus on continuous improvement. Defined user stories and acceptance criteria and worked closely with squad teams to ensure product alignment with stakeholder requirements and business outcomes.
● Proactively identified risks and developed change impact assessments, aligning with product delivery teams to improve customer-focused metrics and drive digital adoption strategies.
Enterprise Sales Manager, AT&T — Atlanta, Georgia
JANUARY 2018 - MARCH 2021
● Managed a high-performing team specializing in Digital Sales and Chat Sales, driving a 25% increase in revenue by enhancing customer experience through real-time digital channels and HubSpot integrations.
● Led weekly executive presentations on revenue metrics and customer insights, utilizing data analytics to optimize performance and align team goals with product strategy and business needs.
● Collaborated with third-party firms to streamline Service Design/Delivery processes, resulting in a 151% achievement of strategic sales targets and supporting digital transformation efforts through improved backend efficiencies.
● Established a customer-centric service framework, achieving team sales targets by focusing on digital adoption and utilizing change management strategies to enhance team performance.
● Actively participated in stakeholder engagement plans, identifying and aligning with key stakeholders and driving tactical communication plans to support digital adoption and transformation goals.
Technical Sales Consultant, B2B Leadership Program, AT&T — Dallas, TX JANUARY 2015 - DECEMBER 2018
● Spearheaded and managed several projects simultaneously.
● Led, owned, and drove results through cross-functional partnerships to match initiatives.
● Experience delivering IT and Cloud-based strategies for clients across multiple Cloud solutions.
● Interaction with technical, customer-facing resources, including but not limited to OEMs, Cybersecurity, Solution Providers, Fiber partners, and manufacturers
● Direct experience selling VPNs, Routing, DNS, Firewalls, Client/Server architecture, and implementing AWS/cloud services and large-scale IT/digital/cloud transformation programs
EDUCATION
Robinson College of Business at Georgia State University - Atlanta, Georgia — Master of Business Administration (MBA)
Clark Atlanta University, Atlanta, Georgia — Bachelor of Arts CORE COMPETENCIES
Business Development, Change Management, Stakeholder Engagement, Sales Strategy, Sales Enablement, Performance Tracking, Solution Sales, Funnel Management, Competitive Analysis, Road Mapping, Market Understanding, Sales Analytics, Digital Marketing, Marketing Campaigns, Sales Forecasting, Agile Methodologies (PI schedules, sprints, stand-ups, kanban boards, etc.), Sales Team Management, SAFe, Waterfall, Agile methodologies, Data-Driven Sales and Strategy, and Strategic Sales. TECHNICAL PROFICIENCIES AND TOOLS
Word, Power BI, Marketo, Eloqua, Tableau, Excel, PowerPoint, SAP, Salesforce, HubSpot, LiveChat, Google Workspace products (Gmail, Docs, Drive, Meet, etc.), Clari, JIRA, Asana, Eloqua, SAFe® Scrum Master (SSM), Salesforce, Service Cloud
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