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BRYCE PIPER Alpharetta, GA • 860-***-**** • *************@*****.***
EXECUTIVE LEADERSHIP PROFILE
Dynamic sales leader and sales trainer with more than three decades of expertise in highly competitive auto sales space - including 25 years in senior leadership roles. Demonstrate commitment to upholding ethics and standards of excellence in quality, service, and financial performance. Uniquely skilled in transforming big-picture business strategies into actionable sales plans that achieve aggressive volume, growth, and profit targets. Able to expand revenue by applying expertise in the following areas: Executive Leadership
Sales Management & Sales Training
Dealmaking & Negotiation
People Management
Customer Satisfaction Management
Business Development
Lead Generation
Sales Forecasting & Strategic Planning
Coaching & Development
Sales Automation & CRM
Automobile Sales
Automobile F&I
Vehicle Acquisition & Disposition
Reynolds, CDK, EleadOne, vAuto
DriveCentric, RouteOne, Dealertrack
CAREER HIGHLIGHTS
• Lengthy history of achieving all sales goals and outperforming peers - as evidenced by consistent track record of promotion
• 25-year track record of swiftly diagnosing and transforming underperforming sales organizations into top producers
• Previous success of standing up and achieving rapid success with new sales teams
• In-depth expertise in recruiting and developing junior talent into top ranked sales performers
• Demonstrated ability to lead teams of up to 50 sales professionals and support staff in strictly defined sales systems LEADERSHIP EXPERIENCE
New Car Sales Director 2020 to 2024
Hennessy Automotive Group Chamblee, GA
Directed 28 sales managers, F&I managers, and sales associates for Ford/Lincoln dealer closing more than 1500 unit sales each year and generating more than $6.7M in annual revenue. Planned, ordered, and managed new car inventory based on market dynamics and manufacturer allocations. Implemented pricing and promotions for new cars to balance sales volume with unit profitability. Worked with Factory Certification Management team to maximize customer satisfaction scores. Recruited, hired, trained, developed, and motivated sales professionals to create an engaged and high performing team.
• Achieved consistent inventory rate at or above 90%
• Led team to average $4500 PVR on new vehicle inventory
• Oversaw generation of more than 1000 retail special orders on new vehicle sales
• Increased internet/phone sales from 6% to 10% by mirroring floor traffic sales process
• Responded to changing market conditions and supply chain constraints during COVID by redeveloping sales processes Sales Manager 2019 to 2020
Mall of Georgia Ford Buford, GA
• Supervised, trained, set priorities for, and evaluated up to 20 sales managers and associates generating $8.2M in annual revenue
• Increased PVR by $750 (30%) - growing from $2500 to $3250 per copy
• Reduced time to market for preowned vehicles from 10 days to three days by overhauling processes and adding technicians Sales Manager 2018 to 2019
Jim Ellis Chevrolet Chamblee, GA
• Oversaw team of 18 sales professionals while managing pricing, marketing, advertising, and promotions
• Increased monthly sales volume from 200 units per month to 260 units per month by targeting fleet sales in Atlanta metro BRYCE PIPER
General Sales Manager 2017 to 2018
Nalley Ford Sandy Springs, GA
• Led all front-end operations - managing team of sales professionals and overseeing all inventory
• Met all goals for front end and back-end performance - averaged backend PVR of $3700 per unit Pre-Owned Manager 2016 to 2017
AutoNation Toyota Mall of Georgia Buford, GA
• Trained, managed, and developed team of 50 sales professionals while managing inventory of more than 200 vehicles
• Implemented one-price strategy that increased market share and profit - increased monthly volume 30% (130 to 170 units)
• Reduced time to market online from nine to three days by optimizing process flow and eliminating inefficiencies General Sales Manager 2014 to 2016
Hoffman Ford Lincoln East Hartford, CT
• Managed 12 employees, implemented advertising strategies, ordered inventory, and managed wholesale operations
• Increased market share from 3% to 5% within three month period by emphasizing role of Internet and phone sales General Sales Manager 2013 to 2014
Rick Hendrick Buick GMC Duluth, GA
• Supervised, trained, set priorities for, and evaluated up to 20 sales managers and associates
• Rebuilt entire front-end staff following Hendrick acquisition of dealership - onboarded high performance team in 45 days General Manager 2007 to 2013
Lia Toyota of Wilbraham Wilbraham, MA
• Directed all day-to-day operations for $7M location with 48 employees
• Led team to achieve location’s best performing single year in 2008
• Increased profit by overhauling service department operations, revising sales processes, and implementing electronic dispatch General Manager 2006 to 2007
Balise Toyota Scion West Springfield, MA
• Managed five sales managers, three finance managers, and 20+ sales reps while directing all operations for $25M location
• Led turnaround effort that rapidly transformed underperforming location and met all metric goals
• Significantly improved new car sales volume, certified used car sales volume, CSI scores, and parts/service department profit General Sales Manager / General Manager 2000 to 2006 Hoffman Automotive Group East Hartford & New London, CT
• Built 30 person staff as general sales manager for startup Audi dealer in New London in 2005
• Managed 50 staff members at high volume Porsche/Audi location in East Hartford responsible for 120 units each month
• Turned annual loss of $300K into $1.3M profit within one year for Ford dealer Additional experience in automotive industry from 1984 to 2000. EDUCATION & TRAINING
Bachelor’s Degree Coursework - Plattsburgh State University Finance and Insurance Training - Toyota Motor Company Sales Training & Finance and Insurance Training - Ford Motor Company