Product Manager Senior

Sweta Sinha Ann Arbor, MI 734-***-**** US Citizen

Senior Product Manager *****.*****.*****@*****.*** www.linkedin.com/in/sweta-certifiedpm Skills

● Strategy & Discovery: Product vision, roadmaps, stakeholder alignment, outcome-based planning

● Execution: Agile delivery, backlog grooming, user stories, accessibility & compliance integration

● Human-Centered Design: Figma, JTBD, inclusive UX, trust & safety design

● Toolbox: Jira, Confluence, Mixpanel, GA4, Microsoft Clarity, GTM, Shopify Plus, APIs Experience

World Travel Holdings Product Owner Jul 2024 – Present

● Reduced checkout abandonment by 18 % and boosted bookings by 47% by building new onboarding strategies

● Increased sprint throughput by 50 % through scalable specs for 20 brands, aligned with WCAG and GDPR.

● Raised mobile revenue by 17 % by refining product roadmaps using Jira and Confluence.

● Improved pricing logic accuracy by analyzing GA4, which decreased booking errors by 23 %. CQL Corp E-Commerce Business Analyst Jun 2023 – Jun 2024

● Lifted international PayPal transactions by 25 % by enhancing checkout flow across B2C and B2B storefronts.

● Shortened QA onboarding time by 30 % with detailed user stories and user flows spanning Shopify Plus and integrated apps.

● Accelerated feature delivery speed by 20 % through tighter agile ceremonies and documentation alignment.

● Partnered with cross-functional teams to gather real user feedback and increase enhancements by 50%. Victoria's Secret Product Analyst Feb 2022 – Jun 2023

● Launched loyalty journey enhancements that improved member retention and reduced abandonment by 15%.

● Improved AOV by 18% and reduced cart abandonment by 8% via data-informed A/B testing and UX refinements.

● Achieved zero data loss during migration of 15 million customer accounts into the new loyalty ecosystem.

● Reduced customer service tickets by 35% through real-time reward visibility and API enhancements. GLG Consulting Group Product Consultant Feb 2020 – Feb 2022

● Designed a $2M fintech project from ideation to release using Coda and Lucidchart, meeting the delivery deadline.

● Improved stakeholder clarity for BP and Accenture by building personas and journey maps that drove feature prioritization.

● Reduced feedback cycle time by 40% through a streamlined communication strategy across design, QA, and clients. Education

● Prompt Engineering – Anthropic

● SAFe 6.0 PO/PM Certification

● Certified Product Manager – Product Manager HQ

● Entrepreneurship Certificate – Harvard Business School

● Economics (Hons), University of Delhi

● Business Enterprise Certificate – Ann Arbor, MI

Leadership Experience Oct 2015 - Feb 2020

● Built and operated three profitable digital storefronts(Shopify, WooCommerce, and Etsy), launching 300+ SKUs and achieving over 10,000 monthly site visits with 30 percent profit margins.

● Increased monthly Etsy sales by 45 % through targeted SEO strategies from Ubersuggest and CRM strategies through HubSpot.

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