Graphic Designer Social Media

LAURA DIRISIO

Winter Park, Orlando, FL • 689-***-**** • ************@*****.***

www.linkedin.com/in/lauradirisio • Portfolio: lauelias.wixstudio.io/mysite PROFESSIONAL SUMMARY

Results-driven Graphic designer, branding and marketing professional with 20+ years of experience helping businesses grow through strategic design, content creation, and digital innovation. I connect visual identity with business goals to boost engagement, increase visibility, and drive conversions.

My approach combines a sharp eye for design, deep understanding of consumer behavior, and up-to-date marketing trends—including SEO and AI tools—to deliver solutions that are both creative and effective. I thrive in dynamic environments, solving problems with agility and aligning every project with measurable results. PROFESSIONAL EXPERIENCE

Guest advocate.

Target Corporation, Orlando, FL Oct 2024 – Current.

● Ensure a fast, easy, and high-quality shopping experience across checkout, guest services, and order pickup. Cash handling.

● Proactively addressing guest concerns through active listening and empathetic communication we gain more compliments. Adhered to policy guidelines.

● Improved customer satisfaction scores (increased the Target circle card registrations 60%) and contributed to a more inclusive and positive store experience.

Graphic Designer

Cesco Signs, Orlando, FL Apr 2023 – Mar 2024

● Designed large-format signage and print materials with consistent branding.

● Boosted lead conversions by 20% through strategic visual content.

● Used AI tools and SEO to improve digital visibility and workflow. Marketing Planner

Let Us Claim Consultants, Orlando, FL Sep 2022 – Mar 2023

● Led plan, branding and content strategy across social media and video.

● Increased brand visibility by 30% through SEO and content marketing.

● Analyzed campaign data to improve engagement and reach. Graphic Designer & Marketing

SantoPecado Design, Buenos Aires, ARG May 2019 – Sep 2022

● Created cross-platform marketing designs aligned with brand strategy.

● Boosted customer engagement through targeted visual campaigns.

● Used market research to tailor content to audience needs. Art Director

Studio 01 Design, Buenos Aires, ARG Jan 2012 – Apr 2019

● Directed creative projects, ensuring brand consistency and visual impact.

● Coordinated design teams and timelines for on-time, high-quality delivery.

● Increased brand engagement by 35% through innovative visual strategies. CORE SKILLS

● Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Audition)

● Web & Digital Tools: HTML, CSS, WordPress, Wix, SAi EnRoute, FlexiSign

● Marketing Strategy: SEO, content marketing, keyword research, brand positioning

● Social Media & Analytics: Knowledge: Google Analytics, CRM, Salesforce, social media insights

● Project Management: Asana, Trello, Notion, cross-functional collaboration

● Tech & Innovation: AI tools, Python (basic), UX/UI principles

● Communication: Bilingual English-Spanish, storytelling, executive messaging. EDUCATION

Bachelor’s degree in Arts (Graphic Design)

(evaluated as equivalent to a U.S. Bachelor's degree) Credential evaluation by Wes UM, Buenos Aires, Argentina.

CERTIFICATIONS & SKILLS

● Python Essentials for Data Science – IBM (Mar 2024) ID e34f003b557d46ad8b86235ccacbb3d6

● Semrush SEO Crash Course – Semrush (Jan 13, 2025 - Expiration date Jan 13, 2026) ID 512967

● Google AI Essentials V1 – Google (July 2025) ID credly.com/badges

● Start the UX Design Process: Empathize, Define & Ideate - Google (July 2024) ID 5B7CV2AWJMGH

● Foundations of User Experience (UX) Design – Google (Dic 2023) ID KR4QX6CUJUH2

● Design Thinking Fundamentals. MicroMaster® – RITx, Rochester Institute of Technology (Jun2021)

● Brand Identity and Strategy – IE University (May 2021) ID X9BKD2A2X6G8

● Web Design Course – Google Activate (2015)

● Content Strategy for Professionals 1: Engaging Audiences for Your Organization AND

● Content Strategy for Professionals 2: Expanding Your Content’s Impact and Reach – Northwestern University (July2015) ID NQ76FRG7WD

● Effective Problem-Solving & Decision-Making – University of California, Irvine (2011) OTHERS

● Notary Public – American Association of Notaries USA (2023)

● Registered Behavior Technician (40hrs Training) – Partnership Foundation (2024)

● Disabilities Learning & Special Needs – OCPS / Kelly Education (2024) AWARDS

● 2nd Place – Naming Competition: PRAISON

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