Supply Chain Strategic Sourcing
Resume:
SIMAQUE N A E E M
Ratmalana, Sri Lanka +94-77-855-**** *******.*@*****.*** www.linkedin.com/in/simaque/ Profile
Head of Supply Chain
Experienced and results-oriented Supply Chain Leader with over 25 years of industry experience, including 17 years specializing in end-to-end supply chain management. Currently leading the supply chain function at Bairaha Farms PLC, where I oversee procurement, logistics, commercial activities, and inventory management across a dynamic, fast-paced operation. I have a strong track record of optimizing processes, reducing costs, and ensuring the timely availability of materials to meet production and customer demands. My approach blends strategic thinking with hands-on execution — from managing large-scale projects such as LKR 300 million cold storage facility, to driving digital transformation through the development of a Warehouse Management System (WMS). I’m passionate about building efficient, sustainable supply chains that support business growth, and I bring strong analytical skills, and a commitment to continuous improvement to every challenge.
Experience
Bairaha Farms PLC (Colombo, Sri Lanka) Sep ’24 – Current Bairaha Farms PLC is a pioneering and trusted name in Sri Lanka’s poultry industry, engaged in the integrated production and marketing of high-quality chicken and value-added poultry products, with a strong commitment to food safety, nutrition, and sustainable farming practices. Head of Supply Chain, Bairaha Farms PLC Sep ’24 – Current
• Oversee the full spectrum of Bairaha’s supply chain operations, including strategic sourcing, procurement, supplier development and performance, contracting, vendor negotiations, demand forecasting, inventory optimization, and retail distribution.
• Spearheading a LKR 300 million cold storage project, aimed at increasing storage capacity by 500,000 kg to support growing production and distribution needs.
• Key contributor in the development and implementation of a Warehouse Management System (WMS) to enhance inventory accuracy, operational visibility, and warehouse efficiency.
• Optimize operational efficiency by streamlining logistics and strengthening supplier relationships, ensuring uninterrupted production and timely delivery of products across the value chain.
• Focus on cost management, material availability, and quality assurance, aligning procurement and logistics strategies to meet customer demand while upholding standards of sustainability and food safety.
• Drive continuous improvement through strategic supply chain initiatives, contributing to overall organizational success, long-term scalability, and competitive advantage. Simaque Naeem – Page 2 of 3
Manager Supply Chain Operations & Planning, Hameedia Stores Pvt Ltd Jan '19 – Sep '24
• Led the end-to-end Supply Chain function, overseeing strategic sourcing, procurement, supplier management, contracting, and delivery assurance across the organization.
• Directed supply chain operations with a focus on vendor collaboration, retail distribution strategies, demand forecasting, and inventory optimization, aligning supply with business needs.
• Drove key strategic initiatives and process improvements, resulting in a 15% productivity increase and enhanced efficiency in retail distribution.
• Championed supply chain performance management, including KPI enablement, supplier evaluations, and risk mitigation to ensure quality, cost, and timely delivery.
• Leveraged technology and automation, including the implementation of Microsoft Navision ERP and budgeting tools, to improve operational efficiency and support sustainable growth. Head of Logistics & International Business Operations, Hameedia Stores Pvt Ltd Jan '17 – Jan '19
• Drive international sales growth through effective marketing and sales strategies.
• Achieve significant savings of approximately 500M through accurate inventory level optimization and forecasting recommendations.
• Improve product availability metrics by 16% and reduce inventory by 47% for raw materials and finished goods.
• Attain a 96% order fill rate and a 15% reduction in operational expenses through effective distribution planning.
Manager Group Logistics, Planning & MIS, Hameedia Stores Pvt Ltd Sep '12 – Dec '16
• Led group-wide forecasting, demand planning, and capacity alignment, improving supply chain efficiency and raising on-time delivery performance from 70% to 96%.
• Built and managed a high-performing supply planning team, overseeing plan execution, KPI tracking, and staff development through effective hiring, training, and supervision.
• Played a key role in ERP implementation and user adoption, conducting targeted training sessions on supply chain modules to boost operational efficiency.
• Established and led the company’s export unit, expanding global presence with new outlets in Maldives, UK, Australia, and Sweden, and conducting market research in Bangladesh, Kenya, and Malaysia. Manager Group Logistics, Hameedia Stores Pvt Ltd Jun '08 – Aug '12
• Led logistics operations across the retail store network, ensuring timely inventory replenishment and achieving 94% order fulfillment accuracy for both retail and e-commerce channels.
• Established and managed a dedicated Retail Distribution Team, streamlining inventory control and enhancing distribution efficiency.
• Drove process improvements and supported ERP system enhancements, contributing to a 12% reduction in payroll overtime and actively participating in supply chain-related project management initiatives. Simaque Naeem – Page 3 of 3
Previous Employment
Assistant Management Accountant, Sabaragamuwa Fertilizers (Pvt.) Ltd 2006 – 2008 General Assistant, Tesco – Watford, UK 2003 – 2005 Inventory Executive, Abans PLC – Colombo, Sri Lanka 2003 – 2003 Accounts Executive, Good Hope Technologies (Pvt.) Ltd – Colombo, Sri Lanka 2002 – 2003 Store Manager, Pan Asia Trading (Pvt.) Ltd – Colombo, Sri Lanka 2000 – 2002 Accounts Assistant, Pan Asia Trading (Pvt.) Ltd – Colombo, Sri Lanka Education
1998 – 2000
Master of Business Administration 2014 – 2015
Postgraduate Institute of Management (PIM) – Sri Lanka Management Accounting 2008 – 2011
Chartered Institute of Management Accountants (CIMA) – UK Green Belt in Retail - Retailing and Retail Operations 2017 – 2017 Global Retail Academy – Australia
Diploma in Retail Management
City & Guilds – UK
Skills
2011 – 2011
Industry Knowledge: Supply Chain Management, Logistics, Inventory Control, Warehousing, Transportation Management, Import/Export, Demand Planning, Forecasting, Budgeting, Business Analytics Technical Skills: MS Navision (ERP), Salesforce, MS Office Soft Skills: Communication, Teamwork, Problem Solving, Leadership, Strategy, Detail-oriented. References
Haroos Razzak
Director Projects - Retired
Hameedia Stores Pvt. Ltd No.
9, Dharmashrama Mawatha, Borupana, Ratmalana, Sri Lanka M: +94-77-323-****
Sumith Aravinda
Finance Manager
Quality Seeds Company Limited, Hayleys Agro Biotech Pvt. Ltd 25, Foster Lane, Colombo 10, Sri Lanka
E: ******.********@****.*******.***
Contact this candidate