Graphic Designer Digital Marketing

Multimedia Designer

Skills

Softwar e

Adobe Creative Suit e

Figma and Adobe X D

Microsoft Offic e

Cinema 4D,Rhino

Desig n

Identity & Brandin g

Web Design & UIU X

Print Marketin g

Experience Desig n

Typograph y

Packaging

Other Skill s

Luxury Managemen t

Public Relation s

Art Directo r

Photography

Marketing Analysis

Languag e

Englis h

Mandarin

Awards

Southeast Emmy Awar d

Best Music Video

2022

Education

Savannah College of Art an d

Design (SCAD )

Atlanta, Georgi a

Master of Art s

Graphic Design and Visual

Experience (GDVX )

2024

Nanhang Jincheng Universit y

Nanjing, Chin a

Bachelor of Engineerin g

Industry Desig n

2020

Experience

SilverArc Medi a

Marketing Graphic Designer & Creative Directo r

Atlanta, Georgi a

Oct 2023-Presen t

- Collaborated with clients to define comprehensive brand strategies and deliver cohesive brand identity designs, including logos, business cards, brochures, and office supplies, ensuring alignment with print and digital marketing standards .

- Designed and prepared professional print-ready materials such as posters, presentations, and promotional collateral using Adobe Creative Suite, applying strong knowledge of layout, typography, and color theory. Oversaw the full print production process, from file preparation to quality checks, ensuring accurate color reproduction and professional output under tight deadlines .

-Developed scalable design systems and guidelines for websites and apps using Figma, while maintaining brand consistency across both digital and print platforms.

-Coordinated and executed creative photoshoots and marketing campaigns in partnership with Atlanta-based creative studios, managing creative concept development, visual asset production, and promotional advertising.

Van Cleef & Arpel s

Public Relationshi p

Shanghai, Chin a

Jun 2021-Dec 202 1

-Developed annual PR strategy and event plan, executed 400+ PR activities, and adjusted jewelry sample lists based on brand requirements and media shooting schedules, ensuring smooth execution for 1000+ hours of media shooting and event suppor t

-Drafted and published totaling 150+ press releases for brand events, tracked and compiled media coverage, and distributed press releases to 20+ top-tier domestic and international media platforms, covering fashion industry-related platforms and magazines .

-Engaged content integration for pre-event training and post-event media follow-up for the “Movement of Art” event, managed media RSVP integration and exposure metrics, and created 100+ pages monthly jewelry exposure data and clip reports

SCAD x ChefAT L

Art Director & Visual Lead s

Atlanta, Georgi a

Feb 2022-Nov 2022

-Led the art direction and creative development for ChefATL, a high-profile variety show, crafting visual narratives, props, and costume designs that increased paid and organic social media engagement by 40% .

-Partnered with cross-functional teams, including creative teams across five seasons, to generate compelling, performance-driven visual assets across paid social campaigns, maintaining consistency with the brand's look and tone .

-Created and pitched visual concepts, storyboards, and motion-optimized layouts to clients through well-structured presentations, ensuring creative alignment and buy-in .

-Co-developed a comprehensive brand style guide covering typography, photography direction, layout principles, and animation cues to ensure a cohesive visual identity across all seasons and platforms .

-Actively contributed to creative testing processes, applying data insights to optimize visual performance across Facebook, Instagram, and YouTube campaigns.

Shanghai RightBay Healthcar e

UI&UX Designe r

Shanghai, Chin a

Aug 2019-Jun 202 1

-Designed the user interface for a comprehensive medical website for Shanghai RightBay Healthcare, an intelligent medical software company. Developed a minimalist and user-friendly design that ensured smooth navigation and provided patients with fast, convenient access to urgent medical care .

-Partnered with government agencies to expand the platform’s accessibility, enhancing its impact and reach for patients in need .

-Collaborated cross-functionally with product, marketing, and development teams to deliver high-quality visual solutions. Conducted user testing, analyzed feedback, and iterated on designs to optimize usability and meet both business objectives and patient needs.

Contact Me

470-558-843 4

**********@*****.** m

https://xuyanc2020.wixstudio.com/mysite

YANCHEN XU

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