Graphic Designer Part-Time

Galia Venguer, Graphic Designer

Coronado, US, 619-***-****, ************@*****.***, linkedin.com/in/galiavenguer/ SUMMARY Dynamic Senior Brand & Content Designer with over 10 years of experience in creative direction and graphic design, specializing in brand systems and multimedia content production. Proven track record of increasing online sales by 20% and boosting social engagement through strategic visual campaigns. Expert in building cohesive brand identities and optimizing workflows to shorten production cycles by 40%. Eager to leverage unique design skills and data-driven insights to deliver impactful visual solutions for clients. WORK EXPERIENCE

04/2021 – Present Senior Brand & Content Designer Photographer, Freelance Remote Conceived and produced 360 creative solutions for food, beauty & wellness startups; delivered social, e-commerce, and email assets that elevated click-through rates by 28% and increased online sales by 20% YoY.

Developed comprehensive brand systems, including logos, color palettes, typography, and motion graphics, along with scalable content templates adopted by over 15 clients, shortening production cycles by 40%. Executed end-to-end food and product shoots—art direction, styling, and post-production—generating compelling imagery that doubled Instagram engagement for three key clients.

Collaborated with development teams to design Shopify and Webflow storefronts optimized for conversion.

01/2018 – 05/2020 Content Editorial Manager, Nestlé Infant Nutrition Mexico City Led a content design team of 12; restructured the editorial calendar and visual guidelines, resulting in a 30% increase in monthly site sessions and an improved average time-on-page of 45 seconds.

Directed photo and video campaigns featuring healthcare experts and influencers, enhancing social reach to 3.2 million parents within 6 months. Implemented data dashboards (Google Analytics, Sprout) to inform creative decisions, reducing production rework by 15%. Spearheaded budget optimization initiatives that decreased annual costs by approximately 40% through new strategies and collaboration with cross- functional teams.

Formulated and executed cost-efficient content plans that maximized ROI without compromising quality.

03/2016 – 01/2018 Creative Director (Contract), TBWA\Mexico Mexico City Oversaw integrated campaigns for Nissan Infiniti, Unilever, and Palacio de Hierro; managed a design team of 8 and a $2 million budget. Secured 4 new-business accounts through insight-driven storytelling and rapid prototyping.

Pioneered social-first creative playbooks adopted network-wide, decreasing concept-to-launch timelines by 25%.

01/2013 – 10/2014 Creative Director (Contract), TBWA\Mexico Mexico City Managed integrated campaigns for Nissan Infiniti, Unilever, and Palacio de Hierro; led a design team of 8 and a $2 million budget. Pitched and secured 4 new-business accounts through insight-driven storytelling and rapid prototyping.

Implemented social-first creative playbooks adopted network-wide, minimizing concept-to-launch timelines by 25%.

10/2009 – 05/2013 Social Media Specialist & Graphic Designer, Parallel 6 San Diego Designed cross-channel creative campaigns for healthcare and retail clients, significantly growing follower bases and improving CTR on paid ads.

Executed an A/B testing framework for imagery and copy, providing insights that shaped enduring brand guidelines.

Led community management efforts, fostering engagement and brand loyalty across social platforms.

Contributed to mobile web design and branding projects, ensuring a cohesive user experience and visual identity across digital touchpoints. EDUCATION

08/2015 – 05/2016 IIPADE Business School

Business management

Mexico City

08/2004 – 05/2008 Iberoamericana University

Bachelor’s Degree, Graphic Design

Mexico City

Pursued additional studies in Graphic Design, Digital Media, and Marketing in New York, San Diego, and Boston.

SKILLS Brand & Visual Design Content Strategy

Art Direction Food & Product Photography

Social Media Campaigns UX/UI Concepts

Data-Driven Storytelling Team Leadership & Mentorship Creative Brief Development Adobe CC (PS, AI, ID, LR, PR) Figma After Effects

Generative AI Tools Content Calendars & Workflow

Automation Interactive Content Design

Campaign Development Email Marketing Design

Wireframing Instagram

AB Testing E-commerce

Brand Positioning Performance-Based Design

Social Listening Tools (Sprout,

Brandwatch)

Conversion Rate Optimization

(CRO)

Wireframing & Prototyping Design Systems (Atomic Design, Tokens)

CMS Platforms (WordPress,

Webflow, Shopify)

Creative Team Mentorship

Cross-Functional Collaboration Stakeholder Presentation Creative Operations & Workflow Design

AI-Powered Content Creation Prompt Engineering

Canva Pro (for scalable templates) SEO Principles for Visual Content Shopify Graphic Design

Print Web

Digital Conferences

PowerPoint Project Management

Brand Experience Adaptability

Leadership Collaboration

MedTech Marketing Testing

LANGUAGES English (Bilingual (English-Spanish)) Spanish (Bilingual (English- Spanish))

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