Digital Marketing Real Estate

Peter Walters

**********@*******.*** 310-***-**** Los Angeles, CA

Professional Summary

Results-driven Senior Sales Executive with 20+ years of experience in driving revenue growth, building strategic partnerships, and leading high-performance teams. Expertise in digital marketing, real estate development, and international ad sales. Adept at leveraging data-driven strategies to optimize campaign performance and enhance client engagement.

Professional Experience

Partner WxW Real Estate Development and Sales/Marketing April 2020 - Present

• Developed and managed multiple luxury rental properties, optimizing Airbnb revenue streams.

• Designed and executed innovative digital marketing campaigns, increasing property bookings by 40%.

• Strategized pandemic-era travel solutions, positioning properties as top-tier getaway destinations.

President Ventanas Media January 2009 - April 2020

• Founded and scaled a leading digital ad agency specializing in real estate, hospitality, and luxury brands.

• Led advertising campaigns for high-profile clients, including Keller Williams, Korbel Champagne, and MGM.

• Increased client acquisition by 60% through targeted digital marketing strategies.

Senior Sales Executive Ad Dynamix December 2007 - December 2008

• Drove national and international ad revenue through strategic branding and direct response marketing.

• Expanded key accounts with Warner Brothers, Paramount, and Starz, increasing recurring campaigns by 100%.

• Consistently exceeded sales targets, securing multimillion-dollar deals.

Senior Media Buyer, International Ad Placement Cyberflow Solutions June 2004 - December 2007

• Led international media buying efforts, optimizing ad spend for maximum customer acquisition.

• Revamped digital advertising strategy, increasing membership sales by 50%.

• Strengthened partnerships across the UK and US, expanding market reach.

Senior Account Executive 411 Web April 2003 - May 2004

• Developed international ad sales strategies, successfully penetrating UK and North American markets.

• Secured key accounts including Ford Motors, Murad, and Pacifica Hotel Group.

• Utilized SEO and viral marketing techniques to enhance brand visibility.

Senior Account Executive Clear Channel Communications (KBIG & KOST Radio) March 2001 - March 2003

• Managed high-profile advertising accounts, delivering customized marketing solutions.

• Consistently ranked as a top performer in revenue generation and client retention.

Senior Account Executive Ticketmaster/Citysearch.com September 1999 - January 2001

• Pioneered real estate-focused digital ad sales, rapidly growing market share.

• Recognized as a top producer, mentoring and training the national sales force.

Regional Director, Affiliate Sales & Marketing The Golf Channel May 1997 - August 1999

• Directed affiliate relations, exceeding subscriber growth targets by 20%.

• Negotiated partnerships with major cable providers including Time Warner and Charter Communications.

Education

Bachelor of Science in Station Management Arizona State University 1991

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