Business Development Strategic Account

DENA SWEIS

Dallas, TX • ****.*****@*****.*** • 214-***-**** • LINKEDIN

Sales Business Development Revenue Generation Profit Growth Dynamic and results-driven sales professional with a proven track record of exceeding revenue targets and building strong client relationships. Adept at identifying opportunities, crafting tailored solutions, and delivering exceptional service to drive customer satisfaction and loyalty. Skilled in consultative selling, strategic account management, and collaborating across teams to achieve business and sales objectives. Excels in fast-paced environments, leveraging strong communication, sales presentation, negotiation, and problem-solving abilities to consistently surpass goals and contribute to organizational success. Proficient in using data-driven insights and industry knowledge to influence decision-making and achieve sustained growth. CORE COMPETENCIES

• Sales Management

• Client Relationship Management

• Lead Generation

• Sales Presentation

• Negotiation & Closing

• Product Knowledge

• Communication Skills

• Problem Solving Skills

• Customer Retention

• Pipeline Management

• Customer-Centric Approach

• Bilingual (English/Arabic)

WORK EXPERIENCE

Sales Consultant

Southern Glazers Wine and Spirits Dallas, Texas Sep 2022 – Present

• Increased Bacardi and Heaven Hill brand sales by over 52% and achieved 98% market penetration for Patrón within one year through strategic account management and data-driven sales techniques.

• Effectively overcame objections by conducting persuasive product demonstrations and utilizing strong communication skills, while identifying customer needs through strategic sales calls and face-to-face meetings.

• Analyzed market trends to identify potential sales opportunities and develop strategic initiatives, resulting in an 83% exceedance of monthly and quarterly sales targets.

• Proactively maintained up-to-date product knowledge by participating in 25+ training sessions, workshops, and industry events to stay informed on the latest product developments and market trends.

• Oversaw budget management and financial forecasting processes, ensuring the accuracy of sales projections and the alignment of financial plans with organizational goals and objectives.

• Fostered strong customer relationships to drive repeat business and built successful partnerships with distributors, resellers, and channel partners to expand market reach.

Assistant General Manager

The Village Dallas Dallas, Texas Feb 2021 – Sep 2022

• Successfully managed daily operations by leading a team of 45+ employees, driving performance excellence, and proactively identifying and addressing knowledge gaps through continuous training and development.

• Implemented targeted marketing initiatives to enhance brand awareness and drive sales growth, resulting in an 82% increase in sales within the first 4 months.

• Contributed to the successful launch of the project, overseeing all phases from initial conception through the construction and design stages, ensuring alignment with organizational goals, budget, and timelines.

• Spearheaded the opening of 9 kitchens and three bars, managing staff recruitment, training, and onboarding processes while building a high-performing, resilient team by strategically identifying and hiring top talent for key roles.

• Supported recordkeeping, payroll administration, and accounts payable processes, ensuring accuracy and timely completion of financial tasks.

Brand Ambassador

Treaty Oak Distilling Dallas, Texas Jun 2018 – Mar 2020

• Identified and capitalized on brand advocacy opportunities by engaging with, educating, and building strong relationships with customers to foster brand loyalty and drive awareness.

• Consistently achieved sales targets by leveraging proven sales techniques and employing creative communication strategies to build rapport and drive customer engagement.

• Assisted in the setup and teardown of event displays, ensuring a professional and polished appearance throughout each event.

• Documented event experiences through photographs and videos, sharing brand messages on social media platforms to create awareness, engage potential customers, and enhance marketing materials. ****.*****@*****.*** • 214-***-****

• Maintained a positive and professional attitude while representing the brand in public spaces, cultivating a favorable impression and strengthening consumer relationships.

• Led over 10 staff education and training initiatives across my territory, ensuring consistent brand knowledge and enhancing team performance.

Bar and Restaurant Manager

The Peoples Last Stand Dallas, Texas Jun 2014 – Apr 2017

• Drove continuous improvement in business operations by implementing team training, enhancing customer engagement, and developing effective marketing strategies to boost performance and customer satisfaction.

• Managed inventory by ordering drinks, glassware, and bar equipment, ensuring seamless operations and uninterrupted service.

• Directed daily operations while maintaining budgetary control, optimizing labor allocation, product inventory, and service strategies to enhance operational efficiency, reduce costs, and drive profitability.

• Ensured strict compliance with health codes and sanitation requirements, maintaining a safe and clean environment for both staff and customers.

• Reviewed and evaluated vendor contracts for food supplies, negotiating favorable terms to ensure cost-effectiveness and quality while maintaining strong supplier relationships.

• Collaborated with Front of House (FOH) and Back of House (BOH) staff to ensure seamless communication and support, driving superior service delivery and enhancing the overall customer experience. Educator

New English School Amman, Jordan Aug 2009 – Jan 2014

• Developed high-quality lesson plans and curricula for diverse populations, incorporating technology and interactive learning strategies to enhance engagement and achievement for over 75 learners annually.

• Created and maintained 100% accurate learners’ records, including grades, attendance, and progress reports, using technology and data tracking systems to ensure timely and precise communication with stakeholders.

• Conducted formative and summative assessments to evaluate the effectiveness of learning methods and made recommendations for improvement, leading to enhanced instructional strategies and better learning outcomes.

• Maintained prompt and effective communication of organizational goals and objectives with all stakeholders via conferences, weekly meetings, electronic email, text, or formal written letters, notices, reports, and newsletters.

• Stayed abreast of current educational trends, technologies, and best practices by actively participating in 25+ events, conferences, and workshops, integrating emerging insights into curriculum planning and instructional methodologies.

• Established and maintained positive collaborative relationships with 500+ stakeholders, including educators and district staff, learners, parents, and community members, ensuring an environment conducive to learning. Business Development Manager

Technosat Dubai, United Arab Emirates Jun 2007 – Jul 2009

• Revitalized marketing efforts by implementing streamlined processes and spearheading rebranding initiatives, enhancing brand visibility and market positioning.

• Conducted thorough analysis of customer budgets, key competitors, and market trends to identify and qualify new business opportunities, driving strategic growth and competitive advantage.

• Managed marketing initiatives to drive successful new customer acquisition, leveraging targeted strategies to expand the client base and enhance brand presence.

• Created tailored proposals and compelling presentations to pitch product offerings to potential clients, effectively showcasing value propositions and driving business opportunities.

• Provided training to consultants, staff, and end-users on the effective use of company products, ensuring comprehensive understanding and successful product adoption.

• Regularly analyzed sales data to track performance metrics, identify trends, and adjust strategies as needed to optimize results and achieve business goals.

EDUCATION

Associate in Arts (A.A.) - Education and Teaching Jordan University, Amman, Jordan Bachelor of Arts (B.A.) - Computer Graphics/ Marketing New York Institute of Technology, New York City

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