Regulatory Analyst Digital Marketing

Marianne Gatlabayan

**.**********@*****.***

Summary

A solution-oriented and highly organized assistant who excels at building simple systems to bring order to chaos. Experienced in supporting busy executives with both business and personal logistics. A proactive problem-solver who is comfortable with technology and enjoys creating templates, trackers, and processes to make things run smoother.

Skills

Core Competencies

● Executive Support: Managing complex calendars, coordinating travel, organizing executive inboxes, and handling personal logistics with a high degree of discretion.

● Communication & Client Relations: Crafting professional correspondence, serving as a key point of contact for high-level stakeholders, and maintaining client confidentiality.

● Process Improvement: Developing templates, trackers, and documentation (SOPs) to streamline workflows and improve operational efficiency.

● Data & Records Management: Ensuring database accuracy, managing documentation systems, and organizing information for easy retrieval.

Marketing & Data Analysis

● Content & Social Media: Content development, social media management (Facebook, Instagram, LinkedIn), and proficiency with Canva.

● Digital Marketing: Foundational knowledge of digital advertising (Paid Ads), SEO, and basic video editing concepts.

● Reporting & Research: Data interpretation, market research, competitor analysis, and report generation with exposure to Looker Studio and Tableau.

Technical Proficiencies

● Productivity Suites: Microsoft Office Suite (Excel, Word, PowerPoint), Google Workspace (Docs, Sheets, Slides).

● Project Management: Team, Basecamp, Asana, Monday.com, Trello, Notion.

● AI & CRM: ChatGPT, general experience with CRM and contact management tools.

Portfolio

● Email organization database - https://docs.google.com/spreadsheets/d/18Fb1VoUi72Tm2rpy8-0TedKQJGdb5kYHMwz6Rxy0PFc/edit?gid=499816933#gid=499816933

● Dashboards - https://drive.google.com/drive/u/0/folders/1aa_fw7U67cIEV87UmJs3VTdDzZX_05FQ

● SEO Link Building - https://drive.google.com/file/d/18W2ah3jCCcuXCUwFqhWyZaLF19c42I7f/view?usp=drive_link

● Facebook Page Engagement - https://drive.google.com/file/d/1Q4X-0EEBlxbTzGnKORVBO7FuNUsQFYRo/view?usp=drive_link

● Facebook Ads - https://drive.google.com/file/d/1GjhlMZINE0pGVcpKruXZLlcoDiCC5av5/view?usp=drive_link

● Digital PR: #1 (https://drive.google.com/file/d/1tBtqKjwjv6Ie10feSeH3W8kSx1mLKT9X/view?usp=drive_link), #2 (https://drive.google.com/file/d/1O10ChyPmRfaIDKY-HEGY02miUmINZL5N/view?usp=drive_link)

Professional Experience

Administrative & Project Consultant Freelance 2019 – Present Provided administrative, research, and digital marketing support for various clients in technology, e-commerce, and real estate.

● Conducted in-depth market and competitor research to support strategic planning and outreach campaigns for digital marketing agencies.

● Performed detailed company research to identify and verify key data, populating and maintaining high-accuracy databases for client use.

● Analyzed website and campaign data to produce comprehensive reports, identifying discrepancies and providing actionable recommendations to improve client ROI.

● Managed client interactions and supported sales objectives by implementing digital marketing strategies, including Paid Ads and social media SEO.

Virtual Assistant to the Vice President The Alternative Board – New Jersey 2016 – 2018

● Provided comprehensive support to a Vice President who coaches entrepreneurs, managing complex business and personal calendars, coordinating travel, and handling all administrative logistics.

● Served as the primary point of contact for executive-level clients and business owners, managing all communications to ensure a professional experience.

● Reorganized company databases and resource libraries, creating a centralized and efficient information system for the team.

Electricity Trading Specialist Millennium Energy, Inc. 2012 – 2016

● Developed a comprehensive Excel VBA guide with templates that standardized a complex reporting process for a 4-person team, significantly reducing errors and saving time.

● Analyzed complex market data to identify inefficiencies and implemented streamlined reporting solutions.

● Managed and tracked financial data with a high degree of accuracy.

Education and Certificates

● Master of Business Administration (In Progress) University of Rizal System – Antipolo

● Bachelor of Science in Industrial Engineering University of Santo Tomas, 2006

● Certifications: Public Relations, Media Relations, Google Analytics, SEO Essentials, Link Building, Marketing Analytics, LinkedIn Learning: Data Analysis, Coursera: Python for Beginners,

● Civil Service Commission, Philippines, Professional Level

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