Hands on, Creative Content Produce

Lawrence Richards

Hands on, Creative Content Producer

813-***-**** ********************@*****.***

vimeo.com/larryrichards

www.linkedin.com/in/lawrencerichardsinfl/

Award-winning Creative Content Producer with 10+ years of proven expertise specializing in creating, developing and producing scripted and un-scripted content for broadcast, OTT and social media. Demonstrated ability to skillfully perform many roles and manage all stages of production, collaborate effectively with crew and talent, and deliver high-quality, original content on time and on budget. Recognized for creativity, versatility, resourcefulness and adaptability while combining artistic and technical skills, clear communication, and efficient operations to consistently exceed expectations, improve workflows, and drive innovative content creation.

Core Expertise: Producer + Director + Scripted and non-scripted content development & production + Project supervision/management + Team leadership + Cross-functional collaboration + Client and vendor relations + Problem solving/adaptability + Budget management + Written/verbal communication + Copy/script writing + Photojournalism + Camera operator, Sony A7iii + Lighting/grip + Final Cut Pro + Photography + Lightroom + Part 107 sUAS certified (drone)

Professional Experience

COMMERCIAL PRODUCTION SUPERVISOR – TELEVISION COMMERCIAL PRODUCTION August 2013 – October 2024

WFTS-TV, ABC Action News, Tampa, FL

Supervised and directed the production workflow of local commercials and station-driven initiative and promotional content. Aligned production processes and expectations between client stakeholders, the sales department, creative service and commercial production teams. Lead the creation of original, company-owned content for broadcast and digital platforms.

Drove efficient and timely delivery of final products by establishing protocols to maximize efficient communication between sales and commercial production personnel to ensure alignment of production timelines and expectations.

Maximized organizational performance by managing the commercial production team, providing hands-on guidance, and cultivating a positive and collaborative work environment conducive to creativity and productivity.

Spearheaded revenue growth in the OTT workspace through innovative, cross-platform content creation with “Behind the Scenes”, an original series that increased social media engagement while simultaneously boosting viewership via the Tampa Bay Morning Blend weekday show and the ABC Action News Roku channel.

In addition to writing, producing and directing, regularly performed multiple hands-on production roles – such as camera operator, grip/electric and editor - to support the production of original content.

PRODUCER & DIRECTOR January 2007 – December 2019

Road to the Show Productions, Trinity, FL

Served in multiple roles to ensure the delivery of original scripted and non-scripted television and video content, including writer, producer, director, screenwriter, camera operator, grip/electric, and editor.

Leveraged excellent communication and production skills to build valuable relationships with Tampa-based and Los Angeles-based clients, producers and production companies.

Generated continuous revenue and support for film and television projects by attending local and national networking events, including the Major League Baseball Winter Meetings and cultivating partnerships with key industry stakeholders.

Key Projects

Behind the Scenes WFTS-TV, ABC Action News

Successfully led end-to-end production of a 6-episode series, demonstrating expertise in producing, writing, directing, and editing. Skilled at identifying and capitalizing on new revenue streams for both traditional broadcast and OTT platforms, driving viewership and financial growth through creative content development.

Minor League: The Road to the Show Road to the Show Productions

Effectively conceptualized a unique "docuality" format, seamlessly blending reality TV elements with documentary-style storytelling. Developed comprehensive pitch materials, including prospectus, treatment, and proof of concept videos. Leveraged industry connections and resourcefulness to secure support from Major League Baseball and network executives, collaborating with, notable figures such as former Baltimore Oriole’s General Manager Andy MacPhail, former MLB pitcher and author Jim Bouton and "Hard Knocks" executive producer Marty Callner among many others within and outside of major league and minor league baseball.

Georgia Crossroads Television Production Group

Produced and directed a series of regional interest stories in collaboration with the Georgia Department of Tourism, showcasing the state's diverse culture and attractions. This project aimed to enhance tourism promotion by highlighting local narratives that resonate with both residents and visitors.

Q-106 FM & WIBB FM Commercials Television Production Group

Produced and directed two award-winning television commercials for local radio stations, showcasing creativity and effective storytelling to enhance brand visibility and audience engagement.

Awards & Honors

Florida AP Winner, Public Affairs Category

Producer/Photojournalist

WFTS-TV, Tampa, FL 2014

Florida AP 1st Place, Best Short Light News Feature

Photojournalist

Bay News 9, Tampa, FL 2006

Regional Telly & ADDY “Best of Show” Award Winner (Q-106 FM); Regional ADDY “1st Place” Award Winner (WIBB)

Producer/Director

Television Production Group, Macon, GA 1996

Education

Bachelor of Fine Arts (B.F.A.) in Theatre Arts

Syracuse University, Syracuse, NY

Professional Affiliations

Screen Actors Guild (SAG)

IMDB: Larry Richards https://www.imdb.com/name/nm0724204/?ref_=fn_al_nm_4

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