General Manager Outside Sales

ROBERT R. STRIKER

**** ********** ******, ******, ** 43612 313-***-**** **********@*****.***

SUMMARY AND PROFILE

Professional VP/General Manager, VP/Chief Sales Officer, Director of Sales and Sales

Manager seeks Senior Management position in an entrepreneurial environment that offers

challenges, opportunities for advancement, and the ability to engage in creative solutions.

Core Competencies

Proven ability to exceed objectives Marketing/Business

Development/Contact Center Call Center Hiring

Budgeting Forecasting Coaching

Training Mentoring Creative

Autodealership problem solving Developing innovative digital and mobile solutions.

PROFESSIONAL EXPERIENCE

Scout Marketing, DBA

Chief Consultant

07/2022 to present

Responsible for freelance business consulting for Sports format Radio stations Nationally,

including revenue generation, creating new revenue streams, co-management of Account

Executives and forecasting.

SportsMedia, Inc.

VP/Chief Sales Officer

11/2019 to 06/2022

Responsible for overseeing all revenue generation from National sales staff, marketing all

forms of advertising including Digital, Programmatic, OOH and OTT for Major Pro Sports

Teams for MLB, MLS, NBA, NHL, NFL as well as MiLB, NASCAR and Formula One.

Urban Radio, Toledo, OH

Corporate Director of Sales

2/2016 to 9/2018

Responsible for all revenue creation for two radio stations in Toledo, OH, four stations in

Florence, AL and three stations in Columbus, MS.

RTUI / Cartvertising, Toledo, OH

Regional Manager

7/2013 to 8/2016

Advertising and Marketing Sales, Training, Media placement, online web strategy,

copywriting and creative design. Managed six sales reps in MI and OH.

Toledo Radio Group, Toledo, OH

Regional Sales Manager

1/2012 to 7/2012

Regional and National representation of "stand-alone" Country format Radio Station start-up

Ackley Media Group, US Virgin Islands

VP/Market Manager

1/2011 to 12/2011

Full P&L responsibilities for four radio stations in the USVI. Managed stations from losing

$60,000 per month to generating $60,000 in cash-flow per month.

Toledo, OH and Flint, MI.

VP/Market Manager / Director of Sales, Cumulus Media

10/2007 to 12/2010

Job included full P&L responsibilities for eight-station cluster in Toledo, OH, then a four

station cluster in Flint, MI. In December, 2010, cluster was 19% ahead of prior year, and

marching into first quarter 2011 at 57% ahead of prior year.

Citadel Broadcasting, Lansing, MI

VP/Market Manager

11/2004-10/2007

Job included full P&L responsibilities for a six-station cluster. In 2005, stations performed

at a 52% margin, taking 72% of all market revenue, with 6 out of 19 stations in the market,

holding a 38% share of Adults 25-54, according to Miller-Kaplan revenue reports.

SynCom, Kansas City

VP/Market Manager

5/2003 to 6/2004

Job included full P&L responsibility for two FM stations. Stations were losing money in May

2003, and by December 2003, were pushing significant cash-flow. In March 2004, I sold the

stations to Cumulus Media CEO Lew Dickey Jr. for $25M.

Clear Channel, Detroit, MI

VP/Director of Sales

5/2001 to 6/2003

Responsible for all aspects of revenue creation for two heritage FM Urban format radio

stations. Increased overall ratings by 28% and exceeded 2002 budget of $27.5M, hitting

just slightly over $29M for the year. Overall, WJLBFM/WMXD-FM station revenues grew

+23.5%.

WEBHELP, Toronto, ONT

Director of Business Development

9/2000 to 7/2001

Responsibilities included revenue generation for leading P2P engagement firm. Built custom

databases for Fortune 500 firms such as General Motors, Chrysler, Covisint, BC/BS and

many others.

AllOutdoors.com, Traverse City, MI

VP/Director of Business Development

8/1999 to 8/2000

Responsibilities included all aspects of revenue creation from B2B and B2C clients such as

Chevrolet, Ford, Dodge, Honda, Kawasaki, Yamaha, Blount and many others. Personally sold

$1.6M worth of digital projects in one year.

WWBR-FM, Detroit, MI

VP/General Manager

9/1996 to 1/1999

Responsible for full P&L responsibilities for new start-up FM station, featuring the "Ted Nugent Morning Show. Station outperformed expectations and Q4 1998 revenue was 85% over 1997 Q4 revenue. Sold $13.5M station to Radio One CEO Alfred Liggins for $27,1M at the end of 1998.

EDUCATION AND OTHERS

University of Michigan, Ann Arbor, MI, Bachelor of Arts, Communications and

Marketing. Graduate level Business Management courses, Princeton University.

Former Board of Directors Seats

The Michigan Association of Broadcasters, the Volunteers of America Homeless Shelter for

Veterans (Lansing, MI), the Boys and Girls Club of Greater Flint

Certifications/Awards/Training

Certified Radio Sales Manager (CRSM) Radio Advertising Bureau

Market Manager of the Year-Radio & Records Magazine 2006

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