Digital Marketing Social Media
Resume:
SAMMY BUKASA
DIGITAL MARKETER & DESIGNER
*************@*****.***
linkedin.com/in/sammy-bukasa-b55a90136/
sammybukasa.fwh.is
Summary
Proven track record in social media management, increasing Instagram engagement. Skilled in graphic design and content creation using Adobe Suite and Canva for high-conversion campaigns.
Strong understanding of digital marketing strategy, including paid ads, SEO, and audience segmentation.
Work Experience
Digital Marketing Assistant, Pescatech
•Assisting in the development of comprehensive digital marketing plans aligned with company goals and objectives.
•I assist in generating high-quality leads for the sales team through targeted marketing campaigns.
04/2025 – present
Cape Town,
South Africa
•Evaluating campaign performance using various analytical tools, providing valuable insights for future optimizations.
•I ensure consistent branding across all digital platforms, strengthening the company's online presence.
•Designing shadow boards for various companies in the food industry.
•Liaising with the sales team to understand their clients' needs in line with the shadow board requirements.
•Working directly with printers to ensure that shadow boards are as per our standards, according to SOPs.
•Collaborating with various department heads, including the CEO, warehouse manager, sales manager, and supply chain manager, to manage client expectations.
Digital Marketing Manager, Palmridge Properties, Lusaka, Zambia
•Collaborated with stakeholders to plan and manage Digital Marketing budgets for social media, Google Ads and email marketing campaigns.
•Oversaw social media management for five branches, including scheduling, publishing and analyzing ad performance.
12/2022 – 11/2024
Lusaka, Zambia
•Partnered with the Design team to define creative directions, enhancing brand awareness and lead generation.
•Maintained and updated the company website, utilizing WordPress and basic knowledge of HTML, CSS, JavaScript.
•Provided detailed reporting and analysis of campaign performance, including key metrics like CPM, CTR, CPC, and ROAS, and used data to make informed recommendations for ongoing optimization.
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Junior UX/UI Designer, Brave Media
•Conducted user research to identify pain points and inform strategic design decisions.
•Designed wireframes and interactive prototypes to demonstrate workflows and client concepts.
01/2022 – 11/2022
•Developed visually appealing user interfaces aligned with brand standards, improving usability.
•Collaborated with Senior Designers, Developers, and Project Managers to ensure seamless implementation of designs.
•Participated in usability testing, analyzed results, and refined designs to optimize user experience.
Graphics Designer, iZiko Museum
•Designed print materials, including banners, flyers, brochures and posters to support exhibitions.
•Contributed to concept development, refining marketing ideas from inception to execution.
06/2021 – 10/2021
•Edited and enhanced existing artworks to align with brand messaging.
•Produced videos for social media, advertising and informational purposes.
•Developed graphics for art exhibition projects using Adobe Illustrator and Photoshop.
Tertiary Education
Diploma: Multimedia Applications, Cape Peninsula University of Technology Subjects
•Gained expertise in Marketing, Social Media Management and Branding strategies.
2020 – 2022
•Acquired skills in interactive media, UI/UX design and coding in Java with a final project involving the creation of a banking app.
•Developed and showcased web design capabilities through HTML, CSS, JavaScript and WordPress.
•Produced a professional advertisement for Audi Motors as part of a final project, integrating storytelling and video production techniques. Higher Certificate Information Technology,
Cape Peninsula University Of Technology
Gained foundational knowledge and hands-on skills in key IT areas, including:
•Computer hardware and software
01/2019 – 11/2019
Cape Town,
South Africa
•End-user computing (MS Office, internet, email)
•Basic programming and systems support
•Networking and IT security principles
•IT helpdesk and technical support
Skills
Technical Skills
•Digital Marketing (SEO, PPC, Social Media
Marketing)
•Graphics Design (Adobe Creative Suite, Canva)
•Data Analytics (Google Analytics, Facebook
Insights)
•Campaign Management
Soft Skills
•Communication Skills
•Teamwork & Collaboration
•Problem-Solving
•Adaptability & Flexibility
•Time Management
•Critical Thinking
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