Principal Product Ux Designer

MICHAEL CUMMINGS

SENIOR PROUDCT UX DESIGNER

******@*****.*** Silicon Valley / SF Bay Area

650-***-**** Linkedin.com/In/UxDesign

Twenty years experience designing web and mobile applications. What excites me is discovering insights in research and analytics that expose high value opportunities for stronger org+user relationships, and making software that works for and delights it’s users, while maintaining team harmony.

SKILLS

Design method facilitation

User research

Journey Mapping

Information architecture

User flow diagramming

Low-fi wireframing

High fidelity prototyping

Front-end development

Usability testing

A/V Production

EXPERIENCE & ACHIEVEMENTS

Senior Ux Designer The Intersect Group for Kaiser Permanente Pleasanton, CA 2022 – 2025 (2.5 years)

Design team leader and mentor in an internal design group:

• Senior user advocate in cross-functional team, ensuring best-in-class experiences for health care plan shoppers.

• Translated business goals and technical capabilities to UX solutions advance business and measurably experience outcomes.

• Visual design direction to ensure consistency with brand standards.

• Created key design deliverables such as site maps, user flows, wireframes, style guides, visual design comps and interactive prototypes throughout the project lifecycle.

• Conducted user research and usability studies that capture and communicate insights of value for health plan shopper experience improvements.

• Collaborated closely with engineering to ensure user experience performance and quality.

• Collaborated with vendors and agencies and ensure cross-collaboration between external and internal teams.

• My redesign of “Guide me” feature resulted in increased click-through rate of 45%. Medicare applications (conversion) increased of 4875%. AVP Senior Product Designer Wells Fargo San Francisco, CA 2008 – 2022 (14.5 years)

Design innovator and mentor in an internal design group:

• Design leadership in every digital development phase from opportunity discovery to strategy and ideation, formative and summative user research, journey mapping and user flow diagramming, low fidelity wireframing to high fidelity prototypes, quality assurance testing, release management and success measurement for iterative learning and improvement.

• Established and trained a cross-functional design team on best practices for data and persona-driven design, and design delivery best practices.

• Facilitator of creative collaboration / design thinking methods to create breakthroughs in value using Luma Institute’s innovation framework.

• Designed flagship commercial banking software for web and mobile channels, delivering consistent experiences across an 80+ SaaS ecosystem. Senior Web Producer CRC Health Sunnyvale, CA 2007 – 2008 (1.5 years)

• Designed and developed effective web-to-lead generation campaigns.

• Designd Salesforce-based patient life-cycle management system.

• Content strategy and search engine optimization (SEO) across multiple channels and platforms.

• Managed/mentored junior web designers.

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