Advertising Sales Office Manager

Robert “Bobby” Macabagdal

Las Vegas, NV • 702-***-**** • ****************@*****.***

SUMMARY

Dynamic and seasoned media and publishing executive with 25+ years driving high-volume advertising sales, market growth, and community engagement across Las Vegas and Southern California. Former VP of Advertising and Sales at Asian Journal’s Las Vegas edition; led revenue strategy, operations, and client partnerships. Award-winning photographer (news, sports, events) and trusted community advocate recognized by leading civic organizations.

Seeking a full-time role where deep media sales expertise, publishing operations leadership, and relationship-building can create impact.

PROFESSIONAL EXPERIENCE

Asian Journal – Las Vegas, NV

Vice President, Advertising and Sales and Office Manager

July 1999 – March 2025

Oversaw all advertising sales and revenue strategy for the Las Vegas edition, leading business development and client acquisition

Managed day-to-day office operations, advertising production, customer billing, collections, and client servicing

Built long-term partnerships with businesses, nonprofits, and public officials

Covered major community and political events as an in-house photographer and media liaison

Grew the paper’s presence in Las Vegas through strategic sponsorships and grassroots outreach

Asian Journal – Los Angeles, CA

Advertising Sales / Office Manager / Collections / Circulation Support Supervisor

June 1996 – July 1999

Advanced through multiple roles starting from circulation support, later promoted to supervisor

Managed collections, office administration, and advertising sales for the flagship Los Angeles edition

Worked cross-functionally with editorial, distribution, and finance teams to ensure operational efficiency

SKILLS

Advertising Sales and Revenue Growth: 25+ years in print/media sales with a proven record of meeting sales targets and securing long-term contracts

Customer Service and Relationship Management: Known for building loyal advertiser and community relationships through personalized, high-touch service

Publishing and Office Operations: End-to-end expertise in media operations including ad scheduling, collections, team coordination, and vendor management

Community Engagement & Outreach: Deep involvement in civic events, nonprofit partnerships, and local sponsorships to elevate community visibility and trust

Photography (News, Sports, Events): Recognized photographer with a portfolio spanning editorial and live event coverage

AWARDS & RECOGNITIONS

NaFFAA (National Federation of Filipino American Associations) – Community Service Awardee

Asian American Group of Las Vegas – Community Leadership Award

Ronald McDonald House Charities Las Vegas – Community Services Award

Congressional recognitions from US Senators & Reps Harry Reid, Catherine Cortez Masto, Jacky Rosen, Dean Heller, Joe Heck, Susie Lee, Dina Titus, Steven Horsford, Jacky Rosen and Shelley Berkley

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