Brand Designer

Joseph Castellanos

Brand + Packaging Designer

Pixel Paradox 2017–2023

Bachelor of Science May 2012

Civil Engineering

TRINE UNIVERSITY

Reiners Dept of Civil & Environmental Engineering

Brand Designer

StoryTACTIC 2023–present

Graphic Designer

Prince Group 2021–present

• Develop complete visual identity systems—including logos, typography, and brand guidelines—under a white-label partnership for niche personal brands and large tech companies

• Design custom packaging solutions that align with brand positioning and elevated shelf appeal across beverage, nutrition, and wellness products

• Create bold, conversion-focused website designs that extend each brand’s personality across digital touchpoints, from landing pages to e-commerce platforms

• Deliver branded merchandise designs and marketing collateral that maintains visual consistency while building brand presence across print and product formats

• Lead brand transformations and identity systems that leverage story, color, and style to stand out in crowded markets

• Collaborate across disciplines—directors, copywriters, developers—to build brand worlds that resonate with the modern consumer, from initial moodboard to production and final brand reveal

• Design narrative-rich digital experiences that invite engagement, spark curiosity, and bring clarity through thoughtful interaction

• Turn abstract ideas into evocative visuals—and assist brands in finding their most expressive form

• Built and led brand identity systems from the ground up—crafting logos, color palettes, and visual languages that gave emerging brands a voice and a presence

• Designed packaging that turned products into artifacts—distinctive, desirable, and disruptive

• Created digital experiences—from landing pages to full websites—that translated a written vision into an interactive journey

• Delivered bold creative direction across merchandise, collateral, and campaign assets Skills

BRAND IDENTITY

ART DIRECTION

PACKAGING

WEBSITE

VISUAL IDENTITY SYSTEMS

TYPOGRAPHY

ICONOGRAPHY

Tools

ADOBE CC

FIGMA

MILANOTE

TRELLO

SLACK

260-***-**** ***************@*******.*** Utica, KY I’m a brand designer and visual storyteller of over 10 years, shaping identities that speak with clarity and move with purpose. I partner with brands to uncover their edge, translate it visually, and launch work that stands out in motion, in market, and in culture. Always concept-driven, always consumer-aware, and always pushing for what’s next. Social

StoryTACTIC

joe-castellanos

Experience

Education

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