Brand Manager

AMY FIELDS

*** ***** ***** *****, ** ***** • 832-***-**** • **********@*******.***

PROFILE

Highly self-motivated and accomplished marketing professional with over 15 years of leadership experience in fast-paced settings. Proven ability to lead multi-channel marketing campaigns for national and global CPG brands. A track record of successfully guiding cross-functional teams to develop innovative strategies, achieve marketing objectives, and drive business growth. A propensity for anticipating needs and providing proactive solutions. A collaborative and results-driven leader who can see the big picture and nail the smallest details. EXPERIENCE

November 2023 – July 2025: Brand Manager, VICTOR Super Premium Pet Food, Mt. Pleasant, TX

• Executed sales-driving marketing programs for the second fastest growing dry dog food brand in the US

• Expanded VICTOR’s product portfolio with the launch of 7 new dog food formulas

• Collaborated with marketing VP to plan annual advertising efforts and direct agency partners

• Translated marketing strategies to regional sales teams; developed sales tools and field marketing materials October 2021 – March 2023: Account Director, AFM and Cacique/Augustine Agency, Irving, TX

• Strategic account lead for national marketing efforts that represented $4M in annual agency revenue

• Directly responsible for growing the business by driving complex initiatives with best-in-class delivery

• Led a team of 15 agency experts to set marketing strategies and execute 5 national 360 programs for AFM

• Supported AFM with interim leadership for 6 months while onboarding a new group account director

• Successfully coordinated the planning and execution of a $1M TV commercial shoot for Cacique April 2021 – October 2021: Account Supervisor, Agency Creative, Addison, TX

• Supervised 4 account executives and managed 8 accounts for CPG, restaurant, and healthcare brands

• Successfully launched a new product line for Southwest Spirits, increasing brand awareness and sales

• Conducted client discovery sessions and interviews; developed branding and positioning strategies March 2020 – April 2021: Social Media Manager, Toastmasters, Dallas, TX

• Developed and implemented a new social media strategy for the organization

• Established and built presence on 2 social platforms, creating brand awareness and attracting new members

• Doubled Facebook follower count by creating and publishing 100+ engaging, animated social posts December 2018 – February 2020: Brand Manager, Dairy Queen/The Loomis Agency, Dallas, TX

• Oversaw the creation and distribution of monthly POS kits that drove traffic to 600+ DQ locations

• Executed market tests to guide development of new ticket-driving menu boards and innovative menu items

• Directed the production of 24 broadcast spots; led the development of new packaging (20 elements)

• Authored multiple trend reports - showcasing agency expertise - for distribution to potential clients September 2015 – December 2018: Account Manager, Bacardi and Frito-Lay/TMA, Dallas, TX Recruited from sister agency, TPN, to support Frito-Lay and Bacardi

• Spearheaded the execution of a national campaign that grew Ruffles Q1 2016 small format sales by $2.7M

• Collaborated with 3 account directors to implement 18 campaigns for 6 brands under the Bacardi portfolio

• Led the development of a Bacardi web portal and a new Ruffles e-commerce site, securing additional revenue and opening avenues for new digital business growth August 2013 – September 2015: Sr. Account Executive, Bank of America/TPN, Dallas, TX

• Coordinated with internal teams to produce quarterly POS materials for 5,700 banks nationwide

• Facilitated the systemwide rollout of new ATMs that extended service hours/increased daily transactions

• Leveraged key sponsorships with the Chicago Marathon and the NFL to drive consumer engagement April 2012 – July 2013: Account Executive, Methodist Health System/RD&F, Addison, TX

• Directed strategy and marketing programs for Methodist’s 4 hospitals and 21 Family Health Centers

• Communicated with an internal team of 8 to create ads for TV, radio, print, billboards, and events

• Promoted to team lead for Methodist (RD&F's largest client) after 6 months August 2007 – March 2012: Account Executive, Midas/Moroch, Dallas, TX

• Planned and implemented marketing for 19 DMAs; advised 25 clients; tracked and managed 48 budgets

• Leveraged price promotions/coupons, direct mail, OOH, radio, TV, and CRM to drive traffic and sales

• Assisted in selling in a new marketing strategy that increased system traffic by 10% in 2010, 14% in 2011

• Created and administered a 2-week training program used to onboard 9 new hires EDUCATION

• Southern Methodist University: Bachelor of Arts, Advertising Management

• Summa Cum Laude/3.9 GPA

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