Salesforce Developer Marketing Cloud

Alvin Saeed

Senior full stack salesforce developer

Address: Hartford, CT 06101 Phone: 860-***-****

Email: **********@*****.***

PROFESSIONAL SUMMARY

With over 10 years of experience, I specialize in Salesforce Marketing Cloud development,

delivering personalized and automated marketing solutions using tools like Email Studio, Journey

Builder, Mobile Studio, and Social Studio. I’m skilled in AMPscript, SSJS, SQL, HTML, CSS,

and JavaScript for dynamic content and custom templates. My expertise includes API integrations

(REST/SOAP), data modeling, transformations, and analytics using Email Studio, Analytics

Builder, and Google Analytics. I ensure compliance with GDPR, CCPA, and CAN-SPAM.

Additionally, I lead technical projects involving architecture, scalability, and stakeholder

collaboration, with proficiency in Apex, Visualforce, Lightning Components, and SAP CPQ

integration.

TECHNICAL SKILLS

Salesforce Development: Apex (Classes, Triggers, Controllers), Visualforce Pages &

Components, Lightning Components (Aura & Lightning Web Components), Salesforce

Lightning Experience (LEX), Salesforce Classic, SAP CPQ integration

Integration & API: Salesforce Integration (MuleSoft, Salesforce Connect), Third-Party

API Integration (Pardot, Zuora, FinancialForce, AT&T, DocuSign), SDK Development,

REST APIs

Custom Solutions: Custom Applications, Dynamic Pricing & CPQ, Custom Salesforce

Solutions, Fulfillment Automation

Data Management: Salesforce Data Loader, Data Optimization, SOQL & SOSL, Batch

Jobs Creation

Performance & Security: Performance Optimization, Security Implementation (Roles,

Profiles, Permission Sets, Sharing Rules), Governor Limit Management

Development Tools: Salesforce AppExchange, CI/CD Pipeline Setup (GitLab), Coding

Standards & Documentation

Process Automation: Process Builder, Workflow Rules, Validation Rules, Formulas

Reporting & Analysis: Reporting, Audits, Impact Analysis, Prototyping & Development

Architectural & Strategic: System Architecture Analysis, Solution Design, Scalability

Planning

PROFESSIONAL EXPERIENCE

Principal Salesforce Developer

Google (Remote) July 2024 – Present

Lead development and architecture of scalable Salesforce solutions across marketing and

product teams.

Built advanced email and push notification flows using Marketing Cloud Journey

Builder.

Integrated real-time product usage data via REST APIs for dynamic segmentation.

Led security audits and ensured platform compliance with global privacy regulations.

Remote collaboration expertise honed through distributed teams post-COVID.

Senior Salesforce Full-Stack Developer

Engro Digital (Remote) June 2019- July 2024

Solution Design & Analysis: Develop scalable, secure Salesforce solutions aligned with

architecture standards; perform impact and requirements analysis to ensure quality and

usability.

Prototyping & Development: Collaborate with R&D to build prototypes and Proof of

Concepts, leading full-cycle development, testing, and deployment.

Coding Standards & Documentation: Establish and enforce coding best practices and

security standards; create and review technical documentation for clarity and completeness.

Performance & Scalability: Continuously monitor and optimize application performance

while planning for future scalability.

Security & Compliance: Implement strong data protection measures and ensure

adherence to internal policies and external regulations.

Integration & Customization: Enhance operations through MuleSoft and Salesforce

Connect integrations; build custom solutions using Apex, Visualforce, Lightning

Components, and Salesforce CPQ.

Senior Salesforce Developer & Architect

Blue Origin Aug 2015-June 2019

Custom Development & Optimization: Built tailored Salesforce solutions with Apex,

Visualforce, and Lightning components; streamlined supply chain and logistics through

custom applications and code refactoring.

Integration & Connectivity: Enabled seamless data flow and system connectivity using

MuleSoft, Salesforce Connect, and integrations with platforms like GetFeedback, Aircall,

and Intercom.

Salesforce CPQ & Pricing Models: Designed dynamic pricing models and optimized

quotation processes with Salesforce CPQ to improve sales accuracy and efficiency.

Performance & Governor Limit Management: Improved system performance by

refactoring code, optimizing triggers, and implementing batch jobs to handle large data sets

and minimize governor limit issues.

DevOps & CI/CD: Set up GitLab-based CI/CD pipelines and version control systems to

automate deployments and enhance development workflows.

Leadership & Communication: Led development teams in adopting best practices,

analyzed system architecture for improvements, and maintained clear communication with

stakeholders on solutions and timelines.

Salesforce Developer

Roland Berger (Consulting) Jan 2013- Aug 2015

Apex Development & Automation: Built Apex triggers, classes, and a quote creation

wizard to automate complex business processes, significantly reducing manual effort and

order placement time.

UI Development: Designed responsive and user-friendly interfaces using Visualforce and

Lightning Components to enhance user experience.

API & SDK Integration: Integrated Salesforce with platforms like Pardot, Zuora,

FinancialForce, AT&T, and DocuSign; developed SDKs for REST API consumption using

Apex and Named Credentials.

Trigger & Data Optimization: Refactored triggers using the Apex Enterprise Pattern and

optimized system performance by deprecating unused custom objects, reclaiming 3.8 GB

of storage.

Custom Solutions & Fulfillment: Created a DocuSign customization and scanning app

using Apex and FinancialForce API, reducing fulfillment time from 2 minutes to 25

seconds.

Reporting & Data Sync: Delivered detailed audit and marketing reports; integrated

Salesforce with external systems using OAuth-enabled connected apps for real-time data

synchronization.

EDUCATION

B.S. in Computer Science

FAST University

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