Social Media Insurance Agent
Resume:
April ****- present
Jun ***9 to Aug 2022
Mackenzie Stauffer
Kansas City
913-***-**** • ***********@*****.***
Objective
Results-driven Insurance Agent with 5+ years of experience in customer acquisition, CRM optimization, and digital outreach. Passionate about leveraging analytical storytelling and relationship-building skills to drive audience engagement and brand growth in a marketing role.
Work Experience
Licensed Insurance Broker
SmartMatch Insurance Agency
Designed and launched digital client education campaigns, branded brochures and one-pagers explaining complex insurance topics, using InDesign and Canva—improving client understanding and accelerating lead conversion.
Utilized CRM segmentation to tailor personalized outreach, boosting open rates by 40% and improving referral rates.
Collaborated with cross-functional teams to produce webinars and informational content, enhancing brand trust and pipeline growth. Benefits Marketing Strategist (Benefits Analyst)
Brown & Brown
Designed and produced compelling employee benefits brochures—both print and digital—using Adobe InDesign and Canva, integrating targeted messaging, brand-consistent visuals, and clear CTAs. Applied design best practices such strong visual hierarchy.
Strategically distributed the materials via onboarding packets, internal emails, and company intranet, which supported open enrollment and wellness program launches.Collaborated with HR, communications, and vendors to facilitate consistent rollout, ensured cohesive branding, and iterated designs based on employee feedback and engagement analytics. Integrated version control, print production specs, and digital formatting for PDF and print, ensuring efficient distribution and accessibility across channels.
Licensed Insurance Agent
United Medicare Advisors
Advised clients on Medigap and ancillary plans (96% approval rate) August 2015- May 2019
Performed health underwriting for plan placements
Managed 15+ carrier relationships with full CMS compliance Ensured smooth onboarding with detailed follow-up
References
Tyler Rasmussen, Senior Manager, 816-***-****
Sharon Gray, Senior Director at DHL, 734-***-**** Education
Bachelor of Science in Business Marketing
University of Kansas
Campaign Experience
CRATE & BARREL CB2: Strategic Brand Relaunch & Rebrand: integrating and repositioning the Crate & Kids line into flagship stores and CB2’s modern design aesthetic. This multi-brand initiative included: Rebranding strategy that transformed standalone kids offerings into a unified, in-store destination within over 38 global locations. Cross-channel relaunch refreshed merchandising, cohesive visuals, and omnichannel marketing—email, in-store promo, and social media—driving double-digit growth in Crate & Kids sales and contributing to the retail label's parent brand. Strategic development and integration of launch assets, and real-time optimization via mobile-first campaigns and CRM tools, resulting in strong customer engagement online and in-store CAMPAIGN LEADER, Student Visionaries of the Year - Leukemia & Lymphoma Society: Orchestrated a 7-week, high-impact fundraising and advocacy campaign, coordinating a team of peers to raise awareness and funding for LLS’s mission of curing blood cancers Developed and executed integrated marketing strategies, including custom social media content, email outreach, and community events, to build awareness and engage a wide audience. Designed and produced branded campaign assets—digital graphics, outreach emails, flyers, and brochures—to drive donations, resulting in X% increase in donor engagement and exceeding personal fundraising goals. Cultivated relationships with local business sponsors and school partners to secure in-kind support and extend campaign reach, enhancing brand credibility.
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