Marketing Cloud Salesforce
Resume:
Sunil Kumar A
**************@*****.***
Certified Salesforce Marketing Cloud Specialist with over 3+ years of experience administering and optimizing Marketing Cloud environments, with a strong focus on higher education. Proven ability to design and implement automated journeys, manage data extensions, and integrate Marketing Cloud with Salesforce Sales and Service Clouds. Skilled in AMPscript, SQL, HTML, and campaign performance tracking to drive engagement and enrollment outcomes. Adept at cross-functional collaboration, user training, and delivering technical support to diverse teams. Passionate about leveraging marketing automation to support Christ-centered missions in higher education and enhance the student lifecycle through personalized, data-driven communication strategies. Core Proficiencies
Salesforce Marketing Cloud Administration, Salesforce Administrator Functions, Journey Builder & Automation Studio, Email Studio & Contact Builder, Data Extensions & Audience Segmentation, AMPscript & SQL for Dynamic Content, HTML/CSS for Responsive Email Design, Salesforce Sales & Service Cloud Integration, Marketing Cloud Connect, Platform Configuration & Customization, User Management & Permission Sets, Reports & Dashboards in Salesforce, Process Automation (Flows, Process Builder), Campaign Performance Tracking & Analytics, Data Management & Synchronization.
Technical Skills
Platforms: Salesforce Marketing Cloud (Email Studio, Journey Builder, Contact Builder, Automation Studio), Salesforce CRM (Sales Cloud, Service Cloud), Marketing Cloud Connect, Higher Education CRM Systems, Cloud Platforms (AWS, Azure), RESTful Web Services
Tools: Salesforce Setup, Marketing Cloud Admin Console, Workbench, Data Loader, Postman, Jira, Confluence, Microsoft Office Suite, Zoom, Slack, Google Workspace, Tableau, Datorama (Marketing Cloud Intelligence)
Technologies & Practices: AMPscript, SQL (for queries and segmentation), HTML/CSS (email templates), JavaScript (basic), CRM Data Management, Marketing Automation Strategy, User Roles & Permission Sets, Reports & Dashboards, Process Automation (Flows, Process Builder), Business Requirements Analysis
Certifications
Salesforce Marketing cloud Administrator
Salesforce Platform Developer 1
Google AI Essentials
Publication: An Internet of Things Approach for Motion Detection using Raspberry Pi, 2016
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Professional Experience
CLIENT: Toyota, UNITED STATES JAN 2024 – PRESENT
Salesforce Marketing Cloud Specialist
Designed and implemented over 20 customer journeys using Journey Builder and Automation Studio to drive prospective student engagement across admission campaigns.
Administered and maintained Salesforce Marketing Cloud, including Data Extensions, Contact Builder, Email Studio, and Interaction Studio, enhancing campaign personalization by 30%.
Collaborated with Communications & Creative Services to develop and launch targeted communication plans supporting five departments.
Integrated Service Cloud and Marketing Cloud via Marketing Cloud Connect to enable real-time engagement campaigns triggered by student service activity.
Built SQL queries and AMPscript logic to automate segmentation and dynamic content within emails, resulting in a 25% increase in open rates.
Managed support ticket queue, resolved 95% of user issues within SLA, and provided hands-on technical support and training to departmental users.
Led adoption efforts across business units, delivering role-based training, improving platform utilization by 40% within 6 months.
Produced performance dashboards in Marketing Cloud Intelligence (Datorama) to monitor deliverability, engagement rates, and journey conversion.
Planned and executed seasonal platform upgrades and tested all automation logic post-release to maintain system stability.
Participated in roadmap planning with IT and Marketing stakeholders to identify automation opportunities and improve marketing operations efficiency.
CLIENT: BIRLASOFT, INDIA OCT 2018 – AUG 2021
Salesforce CRM & Marketing Automation Administrator
Served as platform owner for Salesforce Marketing Cloud and Sales Cloud integrations, ensuring data consistency and synchronization for 70K+ student records.
Partnered with enrollment and academic teams to build lifecycle email journeys, reducing prospective student dropout from campaigns by 15%.
Created and optimized reusable HTML/CSS email templates, aligning with brand guidelines and responsive design standards.
Wrote custom SQL queries for segmented sends and triggered automations, supporting targeted messaging based on student behaviors and lifecycle stage.
Delivered training and onboarding for 30+ marketing and admissions users; developed internal user guides and journey documentation.
Coordinated with IT and consultants on custom implementations and configuration changes, including FTP automations and custom preference centers.
Monitored and tuned campaign deliverability metrics and managed sender reputation using domain authentication tools.
Responded to and resolved 100+ Salesforce and Marketing Cloud support tickets, streamlining issue classification and improving resolution time.
Maintained an audit log of platform changes and performed quarterly review of security and permissions.
Attended and implemented best practices from Salesforce Higher Ed webinars and release notes, contributing to continuous platform optimization.
CLIENT: DARITA INFORMATICS, INDIA JULY 2016 – SEP 2018
Salesforce Admin / Marketing Cloud Analyst
Assisted in managing user accounts, roles, profiles, and permission sets across multiple departments to support secure and role-based access within Salesforce Sales and Service Clouds.
Created and maintained custom reports and dashboards to support admissions, marketing, and student services teams with actionable insights.
Supported platform customization by building basic Flows and Validation Rules to automate lead assignments and enforce business data quality standards.
Participated in data imports and updates using Data Loader, ensuring clean and accurate records during student enrollment campaigns.
Helped document and implement approval processes for scholarship applications, improving tracking and transparency for student financial aid decisions.
Worked closely with the IT team to perform sandbox testing of seasonal Salesforce releases and validated new features before deployment to production.
Provided tier-1 technical support to end-users, documented frequent issues, and created user guides and training materials to promote self-service and platform adoption.
Education and Credentials
MS, Computer Information Systems, University of Central Missouri, US (2023) CGPA: 3.50
Master in Technology, Embedded systems Design, India (2016) CGPA: 3.2
B. Tech, Electrical & Electronics Engineering, TKR Engineering College, Hyderabad, India (2012) CGPA: 3.24
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