National Sales Assistant

LISA H. NELSON

***** ******** **** *** ***

Louisville, KY 40245

Phone: 502-***-****

Email: ****************@*****.***

SUMMARY

A driven, proactive, and productive individual with successful experience in traffic and sales coordination in the television, radio, and newspaper industries; and with administrative and reporting responsibilities. A very organized, focused, and dependable partner who welcomes new challenges with a problem-solving and motivated mindset necessary for success.

EXPERIENCE

4/2016 – 4/2024 WDRB (Fox) Media, Louisville, KY Administrative Sales Assistant

●Reporting responsibilities

Sent daily sales reports to managers

Compiled weekly post log advertisers for analytic onboarding

Completed weekly public offering promotional deal orders for sales staff (Incentive Platform)

Sent daily client spot times to clients, and weekly pacing reports to sales staff (Efficio)

●Administrative and clerical support

Prepared quarterly weather and sports page sponsorship calendars for sales and news staff

Reserved conference rooms; set up and clean up for meetings; and arranged accommodations for out-of-town guests per manager specifications

Handled calls and resolved complaints

1981 – 3/2016 WHAS-TV (ABC), Louisville, KY National Sales/Traffic Assistant

●Sales coordination

Prepared national/political orders and applied copy for all national commercials

Notified agencies about pre-emptions and extended “Make Good” offers per national sales managers

Ordered and distributed all reports for local and national sales managers

Maintained paid program schedule and avails for station dept

Maintained yield management file for daily skim report

EDUCATION

●University of Louisville, Louisville, KY Bachelor of Arts, 1992

ACHIEVEMENTS

●1992 Adult Black Achiever (nominated by WHAS-TV), Louisville, KY

REFERENCES

●Marti Hazel, WDRB VP of Sales (previously) *****@**********.***

●Rick Burrice, WDRB VP Director of Sales 502-***-****

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