Social Media Creative Director

HEATHER J. TAYLOR

Montrose Houston, TX LinkedIn: heatherjonestaylor Portfolio Video

Mobile: 323-***-**** Email: **************@***.*** – open to relocation

GET MORE BANG FOR YOUR BUCK

Creative hybrid with extensive experience across various industries, offering companies a unique combination of qualifications, including strategy, operational management, content creation, and successful execution. Expertise in AI, B2B, B2C, and H2H marketing and strong organizational, multitasking, and problem-solving skills. They call me a “solutionist”.

KNOW-HOW

Software & Tools: Microsoft 365, Adobe Creative Cloud (Photoshop, InDesign, Illustrator, InCopy), Flow AI Filmmaking, Veo3, Asana, Slack, Google web-based Docs, Slides, Sheets, etc., WorkFront (ProofHQ), Basecamp, JIRA, Confluence, Tempo, Workamajig, Trello, ACT. Web Development & Marketing Automation: WordPress, Tridion, Documentum, Adobe Experience Manager, Sitecore, iWeb, Wix, SquareSpace, GoDaddy, Shopify, Basic HTML, HubSpot, Zoho, Cision, MuckRack, MailChimp, SalesForce, Constant Contact.

Social Media & PR: Khoros, HootSuite, Sprout, Facebook, Instagram, TikTok, Twitter (X), BlueSky, Threads, YouTube, Reddit, LinkedIn, Pinterest, Podbean, WhatsApp, Snapchat, PRNewswire, Cision AI, Business Wire, PRWeb. Typing Speed: 120 WPM

AWARDS

2022 Appreciation Award Winner, Mayor Annise Parker, Victory Fund

2022 Gold Winner, Rebrand/Design/Tagline – Creative Director, Pride Houston 365

2021 Gold Winner, Hermes Creative Award – Digital Copywriting, Social Media

2021 Silver Muse Award, Best Ad Campaign, AIDS Foundation

2020 MarCom Platinum Awards, Best PR Media Outreach (Multiple Clients)

2020 MarCom Platinum Award, Best Press Kit Design, LifeSmiles Dentistry

2020 MarCom Gold Award, Marketing Strategic Communications, Noble Energy

2016 MarCom Award, Reliant Small Business Ambassador, (Creative Lead)

2015 Two American Advertising Awards, Maxitile (Creative Lead, Writer)

PROFESSIONAL EXPERIENCE

Mad Hat Maven (Consultant, Content Director) Houston, TX July 2018 - Present

An award-winning agency specializing in communication strategies and creative solutions.

Operational oversight of administration, accounting, payroll, vendor coordination, regulatory compliance, schedules, and work assignments for a global team of creatives. Served as key liaison between clients, staff, and third-party vendors. Assist in budget preparation, expense tracking, and monthly financial reporting.

Creative Director, manage copywriters, publicists, graphic designers, web developers; oversee AI content, Apps, and digital/paid media campaigns

Producer for various video production projects, managing casting, talent, contract negotiations, payroll, sourcing camera/production equipment, hiring crew, managing food + beverage, crafting storyboards, creative direction, scriptwriter, and production manager, including post-production supervisor for final edits before delivering to the clients (i.e. Budweiser Freedom Reserve, AIDS Foundation Prevention for Incarcerated in TX, Karviva Beverages)

Public Relations director for global campaigns for personalities, podcasts, non-profit organizations, events, and oil & gas/energy sustainability efforts

Lead content strategist & writer for Chariot Energy Digital Ad Campaigns

Creative lead for Perkins&Will Architectural Firm API project

Developed and manage UPI Loan Fund Website, PR & Marketing Strategies

Managed Noble Energy (global) crisis relations, public affairs, corporate communications, community outreach, brand storytelling, overseeing annual report, Compliance Interactive Training, and photo/video production.

Influencer Manager for clients, negotiating deals, contracts and payments

Facilitate internal/external communications such as notices, newsletters, emails, staff orientation, human resources, and policy updates.

Managed and secured conversion rate optimization for AIDS Foundation on print and digital ad campaigns, increasing sales 30 percent in first 30 days

Digital consultant for Silver Eagle Distributors, Judge Shannon Baldwin, HRC

Senior content specialist for blogs, podcasts, email marketing, social media, PPC campaigns, scripts, websites, articles, print collateral, etc. Industries include health, beverages, hospitality, medical, dental, oil & gas, and energy.

Consulting/Contract Work (2017-Present)

Halliburton: Senior content specialist, market research, website developer, strategist, copywriter and video producer for well completion, stimulation, scale management, and chemical and smart equipment. (1.4 yrs)

Shell TapUp: Sr. content strategist, supporting Houston launch, case studies, social media, + promotions for oil & gas mobile units for fleets around the world. (1.5 yrs)

Chevron / Texaco: Senior writer + producer for videos, for training modules, compliance, B2B + B2C communications, producer for global conferences. (1.5 yrs.)

ExxonMobil: Consulted C-Level IT digital transformation messaging, global HR communications for internal strategies about performance reviews. (project)

CenterPoint Energy: Campaign management for website as strategist, lead writer for acquisitions, updating sustainability + energy pages and scriptwriting. (project)

Cadence Bank: Content specialist website updates, creative copywriting, e-books, social media monitoring, + strategist for internal / external communications. (6 mo)

North Houston District: Branding campaign lead; creative writer. (project)

Memorial Hermann Hospital: Producer for promotional videos, broadcast, & digital campaigns; lead copywriter. (project)

Atlantic Spine Center: Producer for digital and broadcast content in New York City

Cloud9 Spine: Creative Director for launch of health and doctor liaison website

NRG / Reliant (Sr. Copywriter, In-House Producer) Houston, TX July 2015 - July 2017

Marketing lead for solar department launch (conceptualized alternative energy), working with C-Suite on branding, content, email marketing, and strategy.

Senior creative content writer for advertising, website, social media, direct marketing (B2B and B2C), internal and external communications.

Lead writer for NRG Super Bowl microsite and supporting collateral

Produced and supervised Reliant video & photography projects (storyboards, scripts, casting, budgeting, art direction) for Reliant products and services

Lead creative writer for solar, social, and Reliant Home Solutions.

Creative lead for award-winning Small Business Ambassador Campaign (B2B)

Lead writer for CEO, Elizabeth Killinger’s Reliant Community Impact Report

Content developer and strategist for Reliant app, reliant.com, nrg.com, Reliant home solutions, Nest, generators, solar, Walmart collateral, internal communications, NRG online portal training, B2B and B2C electricity plans, tradeshows, press relations, packaging, and social media.

On-Target! Advertising Agency (Lead Content Creative) Houston, TX Jan 2014 - June 2015

Lead content strategist and creative for oil & gas, building, construction, financial, real estate, and energy clients (KPMG, Allura, Maxitile, and DCL In’tl)

Writer, producer and scriptwriter for client videos and trade show booth designs

Managed PR, social media, advertising, and content strategies for all clients

PREVIOUS EXPERIENCE

Reliant (Senior Content Manager/Sr. Copywriter) Houston, TX 2013 (6-mo contract)

Managed reliant.com content migration (Documentum to Tridion) and SEO/SEM

Content lead for Reliant Home Solutions, Generators, Renewables, Moving Tips

The Gab Group (PR Consultant/Director of Communications) Boca Raton, FL 2012

National media tour manager for Tyndale Publishing & Scott Stapp (Creed)

Managed Scott Stapp and Pitbull’s restaurant launch public relations

Sengelmann Hall (Director of Operations/Marketing) Schulenburg, TX 2009 - 2012

Managed restaurant, bakery and dance hall; developed business model for destination weddings, increasing profitability. Elevated tradeshows and sales

Produced live shows (Crystal Gayle, Joan Osborne, Asleep at the Wheel, etc.)

Managed daily operations, scheduling, correspondence, marketing, supply management, maintenance requests, vendors, monthly P&L, and compliance

Alliance Worldwide Communications (Creative Dir./Sr. Publicist) L.A., CA 2003 - 2009

Managed a team of 12 and production projects, including hiring, training, and performance oversight. Supervised budgets, expense tracking, and monthly financial and development reporting.

Supervised PR campaigns for Procter & Gamble, LA Forum, Jermaine Jackson, Kiera Chaplin, Flavor Flav, TiGi Bedhead, VH-1, Wella Corp, Sebastian Int’l

Produced red carpet events, campaign launches, and PR for various industries

B2B and B2C creative content strategist for digital, print and tradeshows

EDUCATION & CERTIFICATIONS

AI Rundown University – Marketing (currently enrolled for AI Certification)

British Academy of Dramatic Arts (Santa Fe, NM)

The Poor School of Drama (London, England) – Trade School graduate

St. Thomas University (Miami, FL) - Communications Major

Google Analytics Certification (2015, 2019, 2024)

LinkedIn Certifications: Photoshop, InDesign, UX Content Strategy, AI

Certified by the Texas Department of Health & Human Services for Child Abuse Awareness and Prevention Training

Advanced certification for Substance and Child Abuse Training - Arkansas Children’s Hospital Research Institute with National Center for Child Abuse and Neglect

VOLUNTEER & COMMUNITY OUTREACH (for more details, visit Linkedin)

Board Member & Communications Director, UPI Education

Volunteer, Bread of Life (BeyGOOD Initiative)

National Campaign Board, Cabinet Member, Volunteer Victory Fund

Board of Governors, Human Rights Campaign

Volunteer, Women’s and Children’s Ministries, St. John’s Downtown

Volunteer, Houston Food Bank

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