Social Media Summer Intern

KAILA K. THOMPSON

Thomasville, NC *****************@*****.*** 336-517- 4001 linkedin

EDUCATION

Western Carolina University Forsyth College of Business Cullowhee, NC Bachelor of Science in Business Administration Sport Management. August 2024 Bachelor of Science Business Administration Marketing August 2024 University of North Carolina Wilmington. Wilmington, NC Masters of Arts Integrated Marketing and Communications June 2025 WORK EXPERIENCE

Asheville City Soccer Club, Asheville, NC May 2024- August 2024 Marketing and Fan Engagement Summer Intern

• Create and curate engaging content for social media platforms, including graphics, videos, and written posts, significantly boosting the club's online presence.

• Develop and execute strategies to engage with fans through social media, email marketing, and in- person events, increasing fan interaction by 10%.

• Implement fan surveys, contests, giveaways, and other interactive campaigns, leading to a 5% growth in the club's social media followers and a 15% increase in email newsletter subscriptions. Western Carolina University Athletics Department,Cullowhee, NC. Apprenticeship Marketing and Promotions January 2023- May 2023

•Promoted basketball games by developing fan-based experiences and collaborating with sponsors to reach new audiences.

• Organized giveaways, such as free shirts, Bojangles gift cards, and dunk contests, enhancing game- day excitement and fan participation.

Western Carolina University Athletics Department,Cullowhee, NC. Student Worker, Catamount Club February 2021- March 2024

• Developed social media plans for specialized campaigns which analyzed response statistics to optimize outreach and engagement strategies.

• Assisted in the preparation and execution of the Annual Scholarship Gala, ensuring smooth operations and a successful event.

• Participated in executive board meetings, contributing abstract perspectives and opinions to strategic discussions, aiding in decision-making processes. LEADERSHIP INVOLVEMENT

Treasurer, Sports Management Association September 2022- 2024

• Participated in the Sport Marketing Association 2023 Case Study Bowl Competition in Tampa/ St Petersburg FL

Alpha Kappa Alpha Sorority, Incorporated April 2023- 2024

• Secretary, Social Media Manager,

SKILLS

Canva, Adobe Photoshop, Microsoft Office, Social Media Platforms

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