Digital Marketing Supply Chain- sales, communication
Resume:
RIM CHEBBI ALLANI
SKILLS
• Customer relationship management
• Market analysis
• Digital marketing - SEA-SEO
• Sales forecasting
• Supply chain management
• Contract negotiation
• account management
• retail sales
• Inventory management
• Team leadership
• Data analysis
• Performance evaluation
• Communication skills
• Willingness to learn
• Calm under pressure
• performance evaluation
• Attention to detail
LANGUAGES
Arabic: C2
Proficient
English: B2
Upper Intermediate
French: C2
Proficient
Visionary executive with progressive cosmetic and para- pharmaceutical background and record of accomplishment. Brings focus on growth, confidence in decision-making and expertise in leading organisations through periods of change and development. Articulate and driven with top strengths in relationship-building, planning and operational problem-solving.
EXPERIENCE
January 2022 - Current
Owner of a parapharmacy Pétales de Roses, Tunis, Tunisia
- Oversaw day-to-day operations, maintaining high standards of customer service and operational efficiency.
- Negotiated contracts with suppliers, securing cost-effective deals and improving profit margins.
- Cultivated a loyal customer base by delivering exceptional after-sales support and handling complaints effectively.
- Analysed market trends and consumer behaviour to adapt business strategies accordingly.
- Oversaw inventory control, reconciling shipment paperwork and physical goods to reduce errors.
- Conducted regular competitor and market analysis to stay updated on activities, opportunities and threats.
- Coordinated logistics and inventory management, ensuring timely delivery of products and services.
- Organised promotional events and exhibitions to showcase products and services, generating significant leads.
- Developed a comprehensive online presence through social media engagement.
October 2001 - June 2020
Marketing and Commercial Director Lipp Distribution (L'Oréal Tunisie), Tunis, Tunisia
- Establish and ensure the execution of the marketing and commercial plan.
- Developed strategies to position business to shape and capitalise on emerging customer and market needs.
- Developed and executed strategic sales plans to penetrate new markets and achieve revenue targets. Built new business partnerships to drive customer acquisition, and generate revenue.
- Developed and implemented comprehensive training programmes for sales teams, enhancing skills and performance.
- Studied competitors to develop innovative selling strategies.
- Analysed sales performance data to identify trends, track progress against targets, and formulate strategies for improvement. Management and follow-up of trade actions in the supermarket and retail sectors.
- Coordination of digital marketing: online advertising, social networks, search engine optimisation, and e-mail marketing.
- Create and manage digital content on social networks, blogs, or corporate websites. - Mastery of CRM tools, SEO and SEA campaigns.
- Monitoring and summarising results of marketing campaigns, and determining new directions.
CONTACT
Tunis, Tunisia 1013
***********@*****.***
- Contribute to the negotiation of contracts and the development of the customer portfolio by identifying their expectations.
- Analyse field and customer feedback, identifying reasons for dissatisfaction, and areas for improvement.
- Regular evaluation of marketing actions to rapidly adapt plans to changing market needs.
- Monitoring, analysis of product profitability in relation to objectives, and performance indicators.
- Organise promotional events, and participate in trade shows.
- Management of a team of merchandisers, sales promoters for public products, and promoters for make-up.
- Management of marketing materials including infographics, working documents, and product presentations.
- Optimise marketing budget, ensuring efficient use of financial resources.
- Implemented customer feedback mechanisms to gather insights and guide service improvement initiatives.
- Oversaw the development of sales forecasting models, providing accurate predictions for business planning.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Implemented CRM systems to track sales performance and customer interactions, improving efficiency and service.
- Conducted performance evaluations for sales personnel, identifying areas for development, and career progression.
- Established pricing and delivery terms based on current market trends and costs. - Delivered compelling presentations and product demonstrations to highlight features and benefits to prospective customers.
- Prepared detailed sales reports and forecasts for senior management, providing insights into sales activities and outcomes. EDUCATION
2000
Diploma of Higher Education Commerce- Marketing
IHEC Carthage, Tunis
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