Ex-Disney Social Media, Marketer

CANDACE BOGGAN

Effective Communicator • Strategic Thinker • Ideation Guru

Tampa, FL *******.******@*****.*** 407-***-**** http://linkedin.com/in/candacemboggan

PROFESSIONAL SUMMARY

Versatile marketing strategist and human resources specialist with over a decade of international experience delivering high-impact solutions in business strategy, branding, and communications. Recognized for developing innovative campaigns, improving recruitment processes, and driving organizational growth through data-driven insights and creative thinking. Adept at navigating complex challenges, liaising with cross-functional teams, and adapting quickly to dynamic environments. Passionate about efficiency, scalability, and delivering measurable results.

CORE COMPETENCIES

Strategic Planning & Execution

Marketing & HR Communications

Global Talent Acquisition

Brand Development & Positioning

Data Analysis & KPIs

Market Research & Competitive Analysis

Stakeholder Engagement

Cross-Functional Leadership

Digital & Social Media Strategy

Content Creation & Editorial Oversight

PROFESSIONAL EXPERIENCE

Independent Consultant – Strategy, Marketing & Human Resources

Global 2012 – Present

Provide customized marketing, HR, and business development solutions for global clients.

Lead content strategy and development across print, web, and digital platforms.

Conduct market research to identify growth opportunities and implement actionable strategies.

Develop recruitment marketing plans and manage global employer branding campaigns.

Collaborate with clients to evaluate KPIs, optimize workflows, and increase efficiency.

Foster stakeholder relationships across industries and cultural contexts.

Human Resources Communications Project Manager

Disney Cruise Line – Celebration, FL 2021 – 2023

Managed large-scale communication projects supporting global recruitment initiatives.

Designed and launched digital media campaigns to support fleet expansion.

Partnered on diversity campaign with consumer marketing strategy team.

Analyzed market data to inform executive-level strategy and milestones.

Oversaw vendor and stakeholder communication to ensure smooth implementation.

Recruitment Market Strategist

Disney Cruise Line – Celebration, FL 2019 – 2021

Led global recruitment marketing strategies for new international markets.

Achieved 45%+ follower growth on partner platforms in under six months.

Enhanced recruitment pipeline processes and strategic messaging.

Communicated with furloughed employees during the COVID-19 pandemic.

Directed post-pandemic relaunch recruitment communications.

Market Strategist – Global Talent Acquisition

The Walt Disney Company – Orlando, FL 2017 – 2019

Shaped global employer brand strategies for Disney Cruise Line.

Co-led a company-wide employer rebranding initiative with external partners.

Built a central content platform for global sourcing agents.

Delivered strategic presentations to stakeholders with growth KPIs.

Launched campaigns across digital platforms: web, email, and social media.

Senior Content Writer

Creative Edge Public Relations – San Francisco, CA 2014 – 2015

Developed strategic content for celebrity clients and high-visibility campaigns.

Wrote crisis communications, features, and social copy.

Managed junior staff and directed content rollouts across platforms.

Contributing Writer

Various International Publications Sept 2013 – Dec 2024

Wrote feature articles on global travel, lifestyle, and expat culture.

Conducted interviews and crafted compelling human-interest pieces.

Produced original content aligned with editorial calendars and tone.

Researched international trends and destinations for print and digital.

Human Resources Contractor – Global Survey & Engagement

TUI Marine (Now Travelopia) – Clearwater, FL 2012 – 2013

Boosted employee survey participation from <10% to 82% in six weeks.

Revised onboarding and wellness programs across global offices.

Updated handbooks in collaboration with international legal teams.

Supported internal communications during restructuring.

Assistant Director of Admissions

DeVry University – Tampa, FL 2010 – 2012

Oversaw recruitment strategy and compliance for graduate/undergraduate programs.

Increased enrollment by 50% in 16 weeks through targeted planning.

Admissions Advisor & Mentor

DeVry University – Cleveland, OH 2008 – 2010

Recruited over 100 students; trained and mentored new advisors.

Earned two promotions based on performance and leadership.

EDUCATION

MBA – Marketing (Coursework Completed)

Keller Graduate School of Management

B.S. – Community Health Education (Coursework Completed)

Clark Atlanta University

CERTIFICATIONS

Emotional Intelligence

Conflict Management

Effective Communication

VOLUNTEER EXPERIENCE

Board Member

City of Eatonville Cultural & Heritage Foundation 2019 – 2022

• Contributed to strategic planning and nonprofit governance.

• Leveraged marketing and branding skills to advance community impact.

Contact this candidate