Graphic Designer Machine Learning

*** ********* **. #***, *******, CA *****

510-***-**** • www.aaroncalilan.com

************@*****.***

linkedin.com/in/aaron-calilan-designer

Aaron Calilan

Graphic Designer

Accomplished multidisciplinary graphic designer with deep experience in corporate branding and marketing. Versatile across agency, in-house, and freelance environments, I bring a strong command of industry tools, evolving marketing trends, and advanced design techniques to create impactful, scalable solutions across digital and print media.

Qualifications

Years of combined professional experience in design, specializing in the development of corporate branding, messaging, marketing design and information graphics. 5 Years of design firm experience/ 4+ Years of contractual design experience. Bachelor of Arts: Graphic Design/ Advertising - San Jose State University, San Jose CA Knowledgeable and proficient in, current industry tools, while utilizing proven traditional design techniques: typography, spacial layout, color theory, information architecture (way finding) and branding. Committed to accessibility compliance for both web and print, ensuring inclusive, standards-based design across all platforms.

Proficient in the following

Design and Illustration

Adobe Photoshop, Affinity Photo,

Adobe Illustrator, Affinity Designer,

Canvas

Layout and production

Adobe InDesign, Affinity Publisher,

Adobe XD, Sketch, Figma,

Powerpoint, Acrobat

Web design /development

HTML, DHTML, CSS, Javascript/

jQuery, PHP, Bootstrap, Hype 5

(html animation), GitHub

Website management

SEO, Google Analytics, Semrush,

aHref, MOZ

CRM Marketing platforms

Hubspot, Mailchimp, Pardot

(Salesforce), Eloqua, Marketo

CMS platforms

Wordpress, Joomla, WIX, WebFlow,

Shopify

Current experience

Freelance Design Consultant

I collaborate with dynamic Marketing and Sales teams to strategize, develop, and execute multi-channel marketing campaigns. Lead the design and development of corporate websites, and manage end-to-end podcast production. Proven ability to lead and project manage creative initiatives from concept through deployment, consistently delivering high-impact results.

Notable clients (freelance)

IPSecure

GoMo Consulting

Brightscape Networks

California Dept. of Technology

Simpson Strong Tie

Smarking

TelNexus

Titan Seal

XOOM.com

Onelogin

ZAP Foods

Appdetex 2019 - 2022

Role: Sr. Graphic Designer/ Marketing Manager

As Senior Graphic Designer and Marketing Manager, I collaborated closely with the Chief Marketing Officer and Senior Marketing Director to lead a comprehensive rebrand, providing strategic design direction to shape, evolve, and implement the brand's visual identity across all platforms. Impact and Results

Drove the creation and management of cohesive brand collateral, ensuring a unified visual identity across digital and print platforms to amplify brand recognition. Utilized website analytics and marketing data to shape actionable insights, helping the marketing team optimize campaigns and set targeted performance metrics. Orchestrated comprehensive customer nurture programs, using email automation and segmentation to increase customer retention and conversion rates. Partnered with engineers to craft intuitive UI/UX solutions for both mobile and desktop applications, enhancing user satisfaction and engagement.

Designed and executed all event signage and materials, enhancing brand presence and creating a memorable experience at corporate events and industry tradeshows. Relevant Work Experience

Lecorpio 2015 - 2018

Role: Marketing Design Lead/ Web Master

As Marketing Design Lead and Web Master, I collaborated with the VP of Marketing, VP of Sales, and senior leadership to define the company’s voice and establish a cohesive visual direction for both marketing and sales initiatives. Additionally, I managed the marketing email automation process, optimizing campaigns for improved engagement and performance.

Impact and Results

Led the development and management of all brand identity collateral, ensuring consistency across web, social media, print, and other platforms to drive cohesive messaging and marketing effectiveness. Analyzed website metrics and marketing performance to guide the marketing team in setting data- driven KPIs, optimizing both ongoing and future campaigns. Spearheaded customer nurture programs, enhancing engagement through strategic email automation, customer segmentation, list-building, and workflow optimization. Collaborated with engineers to design UI/UX solutions that improved user experience and functionality for both mobile and desktop applications.

Produced high-impact event signage and collateral, elevating corporate events and industry tradeshows through compelling visual storytelling.

MarkMonitor 2007-2015

Role: Sr. Graphic Designer/ Web Master

As the Senior Graphic Designer and Web Master, I worked with the Sr. Marketing Director to guide the company through a much needed re-brand, and provide design direction for crafting, extending, and implementing the brand "visual" voice.

Impact and Results

Developed a comprehensive corporate style guide to unify visual messaging across all media platforms. Mentored designers by refining their skills, setting goals, and providing creative direction. Managed contract teams of designers and developers, ensuring deadlines were met and high-quality content delivered.

Oversaw ad trafficking, juggled multiple design projects, and led production for both internal and client-facing initiatives.

Created dynamic video content for social media, blogs, and live events. Directed all trade show materials—from booth signage and product videos to print collateral and branded giveaways.

Served as lead photographer for public relations and customer-facing events. Additional Work Experience

Xuma

Specializing in the design, build, and management of corporate websites. Role: Graphic Design Manager

Led cross-functional teams of web designers and developers, partnering closely with clients to craft standout digital experiences across SaaS, fintech, and healthcare landscapes. Donnelly Design

Design firm, based on developing visual wayfinding systems for corporate, medical, and municipal organizations. Role: Enviromental Graphic Designer I

As an Environmental Graphic Designer, I created comprehensive visual systems for wayfinding and location identification, with clients including Kaiser Permanente, Cisco Systems, Oakland Airport (OAK), and the City of Fairfield, CA.

Personal Note

I'm always open to new technologies and ideas that reshape how we connect and communicate. That curiosity has led me to explore how AI can enhance my creative process—streamlining production workflows while elevating design outcomes. I'm also actively building on my knowledge of accessibility standards to ensure that my work—whether digital or printed—is inclusive, thoughtful, and compliant.

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