Digital Marketing Vice President

ADAM M. JAFFE 609-***-**** ******************@*****.*** MOUNT LAUREL, NJ

ADAM M. JAFFE

609-***-****

******************@*****.***

linkedin.com/in/marketingprcomms/

Greater New York City Area

MARKETING & COMMUNICATIONS EXECUTIVE

Results-driven marketing executive with 20+ years in global marketing, brand strategy, and communications for high-growth tech companies. Expertise in scaling teams, driving revenue growth, and leading GTM execution across B2B and B2G markets. Proven success in category creation, brand repositioning, and demand generation, aligning corporate communications, including PR, events, and digital marketing with business goals. Skilled in IPO, M&A, and fundraising strategies, leveraging AI, automation, and data-driven insights to optimize performance and maximize ROI. A trusted cross-functional leader, driving market expansion, competitive differentiation, and executive alignment to accelerate enterprise growth. CORE COMPETENCIES

CAREER SUMMARY

Senior Vice President, Corporate Marketing

Strategic marketing leader driving scalable growth, brand transformation, and revenue acceleration for high-growth SaaS organization delivering data, analytics, and AI solutions. Proven ability to build and lead world-class marketing teams, align go-to- market strategies with business objectives, and execute data-driven initiatives that enhance brand equity, demand generation, and customer acquisition.

• Built and led a corporate marketing function from the ground up, driving change management and team transformation to support company-wide growth objectives. Developed and executed a comprehensive marketing strategy aligning sales, marketing, and product management, overseeing a $5M budget and managing a global team of 20+ professionals across brand, communications, global campaigns, content marketing, web, demand generation, and marketing operations.

• Achieved a 170% increase in organic website traffic within one year by launching a new corporate website, blog, and SEO strategy, leading to 30K monthly site visits, and significantly expanding digital brand visibility.

• Repositioned the company from a niche, single-industry provider to a multi-industry SaaS platform, expanding market penetration into banking, government, insurance, healthcare, and TMTE sectors—accelerating ARR from $30M to over

$100M in just over 30 months.

• Led a global brand relaunch and corporate repositioning, fueling a Series E funding round and increasing company valuation from $800M to $2.6B in under 24 months. This initiative significantly enhanced brand awareness and supported market expansion across key geographies.

Vice President, Global Communications & North America Marketing Held marketing and communications executive leadership role that focused on driving brand repositioning, market expansion, and revenue acceleration. Leveraged expertise in global communications, field marketing, IPO readiness, and go-to-market strategy, to maximize impact.

• Led global communications and North America field marketing, successfully navigating a corporate rebrand and market repositioning that supported a Nasdaq IPO, resulting in a $2.4B valuation.

• Accelerated North American growth, elevating customer engagement, strategic partnerships, and segmented marketing initiatives, transforming the region into the company's top-performing sales market. Spearheaded revenue growth from

$40M to $100M YoY in just three years.

Strategic Planning & Execution

Brand Management

Public & Analyst Relations

Internal Communications

Public Affairs

Brand Campaigns

Industry Marketing

Digital Marketing & SEO

Demand Generation

Marketing Automation

Sales Enablement

Product Marketing

Field & Event Marketing

Partner Marketing

ROI & KPI Reporting

CELLEBRITE Tel Aviv, Israel 2018 – 2022

QUANTEXA London, UK 2022 – Present

ADAM M. JAFFE 609-***-**** ******************@*****.*** MOUNT LAUREL, NJ

• Drove a major brand repositioning, shifting the company’s identity from a digital forensics provider to a Digital Intelligence leader - supporting the transition to a subscription-based business model and driving a 25% increase in ARR, while achieving a 110% net retention rate in the following fiscal year. Global Head of Marketing

Developed and implemented a turnaround strategy for this subscription-based SaaS company delivering enterprise application development tools, achieving profitability by restructuring product marketing, sales alignment, and demand generation. Managed a

$3M budget and a team of four direct reports to drive organizational transformation.

• Delivered a 30% increase in sales by executing a customer segmentation strategy, optimizing marketing and sales operations, and refining go-to-market positioning.

• Drove seamless integration of acquired technologies, expanding the product suite with low-code design tools and embedded analytics, enhancing subscription value and market differentiation.

• Leveraged strategic partnerships with Google and Microsoft, launching in-product experiences for Angular and Visual Studio, creating new revenue streams and strengthening brand visibility within the developer ecosystem. Director, Public Relations & Global Marketing Campaigns History of proven leadership leader in global marketing, communications, product positioning, and audience engagement with a decade-long tenure at Microsoft, driving brand growth, PR, events, and demand generation across enterprise and commercial markets.

• Member of leadership team that drove $250M to $900M revenue growth in four years by launching Microsoft’s first global Windows commercial device campaign across 20+ markets.

• Led cross-company IoT positioning and messaging, aligning devices, cloud, and industry solutions teams for cohesive market impact.

• Spearheaded Microsoft’s IoT GTM strategy, launching the Azure & Windows Devices IoT campaign, securing high-profile wins with Thyssenkrupp, Coca-Cola, Rockwell Automation, and the UN.

• Directed PR and audience marketing for 20+ major product launches, including Windows, Visual Studio, Microsoft Office, and Azure IoT Suite.

• Led global GTM strategy for Ford Sync powered by Microsoft, expanding adoption across Europe and Asia in partnership with Ford.

EARLIER CAREER: INFRAGISTICS, INC. Director of Marketing; Director of Corporate Communications; IMEDIA, INC. Senior Account Executive; SILICON ALLEY PR Assistant Account Executive

CAREER ACCOMPLISHMENTS

• Successfully led marketing and communications through raises, acquisitions, and IPO.

• Established performance of building marketing teams to support high-growth organizations.

• Key leadership team member, helping to create multiple billion-dollar brands.

• Led and managed teams in North America, the UK, EMEA, APAC, and Japan. Marketing

Global

Teams

Revenue

Growth

INFRAGISTICS, INC. Cranbury, NJ 2015 – 2018

EDUCATION

BACHELOR OF ARTS (BA) DEGREE, PUBLIC RELATIONS Rowan University MICROSOFT Redmond, WA 2006 – 2015

Contact this candidate