Project Management Manager
Resume:
Ludmila Adamovica
https://www.linkedin.com/in/ludmilaadamovica/
PROGRAM / PROJECT MANAGER
Trilingual strategic thinker with passion for technology, innovation, and operational excellence, hands-on knowledge of waterfall and agile project management methodologies (Scrum, Kanban), 10 years of experience in B2B/B2C Marketing, Service/Product Delivery, Data Analysis and Reporting, Content Analysis and knowledge of Trust, Safety and Privacy Regulations, ADA/GDPR Compliance Requirements, UX/UAT best practices in high-tech, social media, higher education management, e-Commerce, consumer and commercial electronics manufacturing.
TECHNOLOGY STACK:
Project Management Methodologies: Agile, Waterfall;
CRM: SFDC/Salesforce Marketing Cloud, NetSuite, Goldmine;
Programming: XML, HTML, JASON, JavaScript, VBScript, CSS, SQL; Git, Oxygen Code Editor;
PM: GSuite, Office 365, ServiceNow, Asana, Smartsheet, JIRA, MS Project, MS Planner, Trello, Quip, MS Copilot, MS OneNote, MS Teams, FB Workplace, Google Workspace;
DMP: Google Analytics, Power BI, SEMRush, Platypus;
EMS: Marketo, Exact Target, Vertical Response, Hubspot;
CMS: Magento 2.0, Drupal, Dreamweaver, WordPress, ExpressionEngine, Confluence;
Customer Reviews/Behavior Analysis: Bazaarvoice, Trustpilot, PriceSpider;
Design: Photoshop, Canva, PowerPoint, MS Publisher, Miro, Mural;
EDUCATION:
M.S. Web Design and Development, Golden Gate University, Winter 2005
Project Management for Innovation, Stanford University, Fall 2020
Agile Project Management, University of California, Berkeley, Winter 2021
Certified SCRUM Master, CSM, 2023
PORTFOLIO: Publications
“How Do the New OSHA Crystalline Silica Rules Affect Construction Companies?”, PK Safety, Sept 22, 2017
“The Shocking Need for Electrical and Arc-Flash Safety”, PK Safety blog, Oct 24, 2016
“Weatherization: Improving Home Safety and Reducing Your Energy Bill”, A consumer Resource for Home Energy Saving, Dec 14, 2016
“How to Increase Store Foot Traffic without Compromising Security”, Loss Prevention Magazine, Dec 2015
“Providing a State-of-the-Art Secure Personal Storage Solution for Retail”, Loss Prevention Magazine, p. 69-70, Nov 2015
“Solutions 101: The Future of Locker Security”, Campus Recreation Magazine, Nov 2015
“The Power of Green: A New Approach to Locker Room Security”, Recreation Management Magazine, Oct 2015
“Lockup by Digilock Reduces Shrink and Contributes to Retail Profitability”, Loss Prevention Magazine, Sept/Oct 2015
“2 Ways to Maximize Gym Security and Increase Club Membership”, Club Solutions, July 2015
“Why Digilock?”, Athletic Business Magazine, p.10-11, July/Aug 2015
“Transform Your Studio with Celare by Digilock”, Athletic Business Magazine, p.46-47, July/Aug 2015
EXPERIENCE:
Remote Contractor via Highspring (former VACO), Aug 2023 - now
Clients:
Program Manager/Content Analyst: Google Ads, gTech, Curated Content, CHE Relevance/Image Appeals
oAnalyze Google Ads and ad creative content for policy compliance; provide policy guidance in gray area cases and work cross-functionally to deliver appeals resolution
TikTok/ByteDance, San Ramon, CA
Program Manager, Content Moderation, Trust & Safety
oReviewed Reported Chats user-generated content to ensure it met the platform’s community guidelines, regulations, policies and community values; followed TikTok Content Moderation Playbook procedures, took action on any content that was not compliant with Privacy, Trust and Safety regulations and violated the defined policies; responded to user reports related to inappropriate, non-compliant or harmful content; stayed up-to-date on Privacy, Trust and Safety industry trends and best practices in content management, shared this knowledge with top management and project stakeholders;
oAnalyzed and reported new trends and patterns in user generated content to identify areas of improvement of moderation process, suggested updates to the Playbook; demonstrated a high level of integrity, ethics and professionalism in all aspects of content moderation in terms of privacy, trust and safety (T&S);
Microsoft, Redmond, WA (remote)
Program Manager, Communications and Operations Support, Contractor via Harvey Nash
Feb 2023 – June 30 2023
Program manager for MS Azure for Health global GTM projects: developed and maintained program requirements and timelines, managed demand planning; triaged subscription model implementation issues; mitigated risks, prevented roadblocks, and tackled execution challenges;
Customer Engagement Relationship Management: worked with payers and providers to promote subscription-based MS Cloud/MS Azure services in healthcare space;
Business management resource for Senior Director, B2B Global Product Marketing: travel and calendar management, expense reports; managed team budget, facilitated in SCRUM ceremonies, led weekly team huddles, offsite meetings, prepared and distributed agendas, action items and recaps using MS Copilot; curated content for performance reporting decks, org charts, and yearly/quarterly marketing plans;
Worked closely with program/process owners, engineering stakeholders and business partners to identify business change and drive the consensus necessary to adopt a manageable change strategy;
Used MS Project to manage programs involving multiple parties and organizations with conflicting agendas and business priorities;
Supported B2B Product Marketing Managers in driving programs and projects related to industry events (Vive, HIMSS, Inspire, HLTH, ILP), worked with external product development vendors to execute Online Guided Tours and Demos;
Led cross-organization engineering and web dev teams towards targeted and scheduled deliveries of PIPs/PDPs, Online Guided Tours, and subscription-based cloud services;
Engaged with program/process owners, stakeholders and business partners to communicate project objectives, strategy, tactics, ongoing progress, and inform about customer engagement and content performance data.
Google, Sunnyvale, CA
Core Data Customer Engagement Program Manager, Contractor via Pyramid Consulting
Sept 2022 – Dec 30, 2022
Worked with CORE Data clients (Search, Ads, Geo, YouTube, Shopping/Commerce, and Workspace) to maintain effective partnerships, managed demand planning, GTM projects, new software product launches, and new feature releases; launched customer engagement surveys to help Core Data team understand and evaluate customer needs to optimize analytical platforms;
Worked with UX and Business Development teams to design, author and launch internal product areas website (Search, Ads, Geo, YouTube, Shopping/Commerce, and Workspace);
Worked cross-functionally with product and creative development teams to complete various core data customer engagement projects including: marketing data privacy and compliance enablement, content performance measuring related to SEO, tracking CSAT scores, analyzing and visualizing data, building product catalogues, designing and publishing product areas web pages, creating org mapping charts, executive summaries, product one-pagers, joint OKRs decks, PlayBooks, best practices and procedures documents, product release roadmaps, coordinating roadshows, analyzing and summarizing roadshow results, managing, tracking, and logging the new product launches.
Visa, Foster City, CA
Sr. Program Manager, Digital Content Governance, Contractor via Harvey Nash
May, 2022 – Sept 2022
Led Internal and External Digital Content Governance, Privacy and Compliance innovations program planning, launch and execution, ensured leadership and stakeholder alignment on GTM initiatives and content governance enablement objectives, goals, KPIs, risk management and strategies aiming to provide a single source of truth for all digital content governance, UX, localization and translation, data privacy and GDPR compliance enablement (anonymization, tokenization), digital marketing inquiries and initiatives with the purpose to improve website content quality and increase accountability across the global online ecosystem;
Worked cross-functionally in agile environment with creative, UX, editorial, sales, business, product development, analytics, localization, translation, webdev, tech, legal, trademark teams, third party design agencies, and regional digital leads to ensure final deliverables were GDPR compliant and corresponded to the latest SEO requirements;
Used MS Project and visualization platforms to create project management artifacts (roadmap, WBS, project charter, timeline, toolkit, plan), defined workstreams, tasks, critical paths, KPIs, managed project dependencies and success metrics;
Built a core taskforce, involved distributed and extended teams in the customer engagement program execution, proposed creating working groups and councils to help with successful program launch, built a stakeholder map, defined R&R, and RACI;
Drafted Digital Champion Community objectives, owned creative calendar, internal communications, meeting agendas, curated content for social media, newsletters, and planned community events to inspire and motivate other team members to join the Digital Champion Community and helped transform the company’s vision of developing a digital-first mindset;
Defined the recognition strategy to incentivize fast adoption of updated best practices in content governance and customer engagement, determined success data reporting and visualization framework, digital governance index and scorecard with business and operational KPIs to measure program performance, created dashboards.
Microsoft, Redmond, WA (remote)
Innovations Program Manager, Communications and Operations Support, Contractor via Insight Global
Oct, 2021 – April, 2022
Managed commercial and consumer-focused services development and delivery, and consumer products, such as Surface Pro 8 laptop, X-Box and HoloLens mixed reality headset, development and market expansion programs including new pre-purchase and post-purchase shopping services development and introduction (business consultations, SMB chat, personal shopping, personal equipment setup, personal training), managed demand planning and led market expansion to EU/AU end-to-end while partnering effectively with stakeholders (product development, marketing, legal, privacy and T&S) to streamline supply chain activities, drive sales growth, and align content to GDPR/T&S regulations;
Ensured GTM project goals are strategically aligned with sales and overall business goals, performed e-Commerce traffic analysis, risk management, measured click-through rate, number of appointments, landing page traffic, lead-to-opportunity conversion rate, volume, CSAT score, executed on achieving the required data privacy compliance (anonymization, tokenization), and traffic goals provided by marketing teams, transformed marketing analytics and customer insights into the enhanced humanized customer experience, coordinated CSDQ (customer sentiment driven quality) sales team training;
As project manager in agile environment, used MS Project and MS Planner to build roadmaps, timelines, content plans, launch announcements, and training decks; worked cross-functionally to triage and mitigate issues and deliver projects on time;
Coordinated website content UAT, UX initiatives, ensured high quality of UA testers’ training sessions, facilitated in SCRUM ceremonies;
Collaborated on promoting Surface Pro 8 for gaming community, used PowerBI to create dashboards, analyze sales data for Surface Pro and Xbox Series S/X Gaming Consoles, led top management feedback workshops to compile key takeaways and Lessons Learned decks;
Helped with Holiday Moments Programs execution: facilitated in organizing daily sales touch points, took meeting notes, sent out meeting recaps, assigned action items, and ensured their timely completion.
Nestlé, Arlington, VA (remote)
IT Project Manager, eBusiness Operations, Contractor via Apolis
May, 2021 – Oct, 2021
Technical Lead for all Brand Websites – subject-matter expert across consumer-facing shopping websites that contained 15 integrations from IT product catalogue across 30 brands;
Led IT and GTM teams collaboration on marketing strategy and brand innovation on company’s retail websites, establishing and refining platform publishing, data privacy enablement, and web governance best practices, facilitated in SCRUM ceremonies and backlog prioritization;
Used ServiceNow, Jira, MS Planner to manage task queues and ensure fast issue resolution; developed understanding of technical architecture: how different applications connect, integrate, and transfer data;
Collaborated closely with analytical, sales, business partners, creative development, legal, T&S compliance, and production teams to ensure business centricity, facilitated creation of new business requirements, and clearly communicated them to web development, sales, and content management agencies, vendors, and partners;
Owned website SEO optimization requests, triaged bug fixing, SSO configuration, access and permissions issues resolution;
Collaborated cross-functionally to ensure excellent PIPs/PDPs quality through performing a thorough QA and ensuring SEO/UX standards and GDPR requirements were met;
Served on Steering Co and Innovation Council to help score innovation requests;
Led Nestlé consumer products roll outs and enhancements by working with global MSE team (PriceSpider, BazaarVoice, Smart Recipe Hub, CIAM, Tint, Usabilla);
Collaborated with XFN teams on NUSA’s eBusiness Tech, and contributed to UX initiatives across all consumer facing digital channels to ensure unparalleled consumer experience, and to improve teams performance;
Served as Deputy to Functional Relationship Manager stepping in to handle discussions with senior level stakeholders, informally provided oversight over other team member’s work and deliverables.
Google, Mountain View, CA
Project Manager III, Merchandising Operations, TVC via Adecco,
June, 2019 – May, 2021
As Agile Project Manager at Google Play, I sat on the engineering team and managed ideation and implementation of web/mobile promotional, engagement, and DEI campaigns and subscription-based services across entertainment verticals (Games, Apps, Movies/TV, Books/Audiobooks, Loyalty, Lifecycle) in EMEA, APAC, and AMER regions; worked with gaming community to complete quantitative market research and analyzed insights, established partnerships and collaborated cross-functionally with games and apps developers, content managers, editorial, creative (UX, design, animation), programmers, Privacy, T&S and GDPR compliance teams, product development, analytics, localization, translation, and marketing teams (organic social, demand generation, growth marketing, PR, DR, partner marketing, retail marketing, digital performance marketing) to establish a shared vision of product marketing campaigns’ goals, KPIs and customer engagement metrics, and aligned messaging and customer-facing content to GDPR regulations, milestones, deliverables, deadlines, and completion acceptance standards, worked with legal and privacy teams to ensure marketing data compliance with regional and global data privacy regulations;
Used Google Workspace and Asana for project management to balance multiple project timelines, performed risk assessment, ensured workflow automation within different work streams, assigned marketing resources for campaign amplification, performed risk analysis, defined task dependencies, identified and managed mitigation paths, handled last-minute changes, submitted IT tickets, triaged and monitored bug fixing and issue resolution, delivered project status and KPI reports, led performance feedback workshops and post-mortem meetings, created Lessons Learned and Performance Recap decks;
As an NPI team member, provided program management support for global loyalty program launch;
Led promotional campaign launches, post-launch data analysis, and captured meeting notes, assigned action items at campaign kickoffs, standups, weekly syncs, and staging review meetings;
Managed new hires onboarding calendar, scheduled training sessions, assigned training buddies, improved onboarding process by revamping online knowledge hub with refreshed content and videos.
Apple, Sunnyvale, CA
Digital Content Manager, Merchandising, Hogarth WW, Contractor via Planet Technology,
Apr, 2019 - June, 2019
Led consumer products portfolio development (MacBook Pro, iPod), content creation, as part of NPI (new product introduction) lifecycle and GTM and SEO strategy, worked cross-functionally with brand marketing team, sales, digital marketing, product managers, engineers, UX, creative development team, legal, translation and localization teams to ensure retail web and mobile site product tech specs and portfolio content accuracy and GDPR compliance; balanced working on multiple project tracks, assignments, and launches in fast-paced work environment;
Published consumer product data to global online Retail Stores across multiple locales using XML and a proprietary content management system;
Owned day-to-day website management operations, tasks, and last-minute requests in support of consumer product development and launches, ensured SEO, privacy and compliance standards are met;
Achieved deep familiarity with Apple ecosystem of hardware;
Contributed to the evolution of internal platforms and operations workflow automation by providing feedback on toolsets, UI and UX best practices, and workflow optimization.
B2B MarTech Programs Consultant, Freelancer via Upwork.com,
Aug, 2018 - Apr, 2019
Developed merchandising best practices, Go-To-Market and digital performance B2B/B2C marketing strategies, and built Influencers Marketing programs for startups in San Francisco Bay Area.
Extranomical Tours, San Francisco, CA
Digital Content Manager
Mar, 2018 - July, 2018
Defined digital-first lead generation marketing strategies and customer engagement initiatives, managed demand planning, developed value propositions and initiatives to reduce costs, and accelerate STM (speed to market) by establishing marketing automation, flow efficiency and setting up the revenue target early in the process; streamlined digital delivery by implementing more efficient procedures;
Led SEO projects: retail website audit, UX/UI and content optimization; made data-driven decisions, used Google Analytics to build reports on keyword positioning, organic traffic, website visibility, domain authority, search rankings; generated acquisition metrics and KPIs: traffic by source, unique visitors, bounce rate, average session duration, page per session, interaction per visit, conversion rate; achieved 20% increase in website visibility in one month;
Streamlined engineering operations: used Jira for ticket submission and issue escalation, worked with engineering team to push promotional codes live; designed, tested, and launched digital promotional banners, used data to monitor campaigns’ performance and identify areas for improvement;
Managed content plan and editorial calendar, developed social media strategy, partnered with global creative teams and content writers to align deliverables with visual standards and voice guide;
Owned internal and external communications, digital performance data analysis, marketing and customer relationship management (CRM) projects: created relevant content based on customer segmentation, built workflows on HubSpot and Trustpilot, sent e-mail invites to submit service reviews, responded to reviews within 24 hours to ensure consistent customer engagement and communication;
Developed marketing strategy to include Influencer Marketing initiative. Worked with blogging community for creative content development; initiated brand ambassadors and social media influencers engagement program aiming to reach a significant increase in 5-star customer reviews, launched customer satisfaction surveys, and as a result, one of the tours included in the program was recognized by TripAdvisor as #4 Best Tour in the World based on customer reviews.
PK Safety, Alameda, CA
E-Commerce Merchandising Specialist
Feb, 2016 - Mar, 2018
Managed online merchandizing of more than 10,000 personal protective consumer products using Magento 2.0 and NetSuite: developed product portfolios, PIPs, and PDPs, including product descriptions, datasheets, technical specifications, and brochures, set pricing; suggested and implemented an improved supply chain process to save time and resources; used NetSuite for supply chain analytics and order inventory management;
Partnered with sales, data migration, and support teams to ensure successful lead generation strategy implementation, and marketing automation process completion;
Owned digital marketing strategy execution with focus on social media marketing; partnered with new product development and safety and security Subject Matter Experts (construction workers, plumbers, locksmiths, lawyers, etc.) for creative content development: authored and published guest blog posts, revamped social media strategy (Twitter, Facebook, LinkedIn) to ensure integrity of customer experience which increased sales, for example: blog referral revenue grew 500%;
Managed eCommerce website content publishing and SEO implementation projects: owned dashboard building in NetSuite, ran reports on high performing key words, added URL structure, reduced URL length to 128 characters, optimized UX, UI, and digital images, added metadata, meta descriptions, high quality content, reduced number of redirects, increased back-linking to pages, added internal links to high-priority pages, eliminated duplicate content and orphan pages (pages without any internal or external links), simplified website to decrease page load time, used Google Analytics to track results;
Improved website architecture by making it “flat”, ensuring that any page had the link authority, and could be reached in less than 5 clicks, establishing site hierarchy, using category pages, HTML navigation links; made website easily crawlable for Google spiders to maximize crawl budget (number of indexed pages) which are important factors of SEO for large e-Commerce websites;
Made data-driven decisions to optimize social media marketing strategy, utilized Google Analytics to measure omni-channel marketing performance, drive brand awareness and customer engagement on social media channels, worked with community, established partnerships with brand ambassadors, bloggers, and influencers, curated content, published 20 guest blog posts, scheduled daily social media posts, tracked social media performance (active users, CTR, reach, impressions, demographics, device use), suggested and executed improvements, achieved 400% increase in number of organic followers on social media channels.
Digilock, Petaluma, CA
Marketing Communications Specialist/Merchandising
Apr, 2015 - Dec, 2015
Initiated digital transformation project: led creation and implementation of the B2B-centered digital-first omnichannel lead generation marketing strategy; owned internal and external communications: curated and wrote compelling creative content for web, blog and magazines based on insights from customer segmentation results analysis, executed experience-based differentiation to increase brand awareness and product education, improve customer retention, increase cross-selling and up-selling opportunities;
Collaborated with new consumer product development managers, analytics, sales and creative development team on quantitative market research and insights on competitive trends to build exceptional user experience on our retail website, wrote safety and security product user stories, solutions 101, case studies; developed fresh story ideas, revised and edited communication deliverables and collateral; wrote and published 8 articles in popular online and printed magazines that were distributed at the industrial trade shows: Athletic Business, Recreation Management, CAMPUS Recreation, Club Solutions, Retail Loss Prevention;
Managed demand planning, performed competitive analysis to gain advantage and leverage agile marketing tactics and capabilities: creating dynamic content, tracking and measurement, learnings, suggested improvements of marketing automation strategy and supply chain activities.
Executed SEO and paid ads campaigns to support safety and security products launch and company’s participation in 8 industrial trade shows a year by arranging one-on-one meetings with potential customers, shooting videos, capturing leads, following up with them and adding them to recipients lists for the targeted e-mail campaigns, used Google Analytics to track marketing campaigns’ KPIs (CTR, Bounce Rate), achieved 30% increase in website traffic by providing scalable user experience;
Managed content calendar and content creation, wrote and published press releases, product announcements, blog posts on WordPress, promoted new products launch on social media (Twitter, Facebook) by scheduling daily posts using social media automation platforms.
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