Digital Marketing Manager

Digital Marketing & E-commerce

Certificate by Google

AMDA

Los Angeles New York

Bachelor's of Fine Arts Degree

Educational Background Work Experience

Digital Marketing Manager HIN

**** - *******

Effectively led a cross-functional team ensuring the seamless delivery of complex projects on time and within budget. Utilized data-driven insights and GA4 reporting to optimize strategies, maximize ROI, and minimize disruptions. Doubled sales through optimized search ad campaigns. Created promotional materials for Performance Max and retargeting campaigns across social platforms. Developed SEO-optimized content, improving organic search rankings. Designed and executed email marketing campaigns (Klaviyo, Mailchimp) to drive customer retention. Implemented GA4 dashboards for real-time KPI tracking and reporting. Managed lean budgets and resources efficiently, consistently delivering high- quality results.

Executive / Personal Assistant to CEO ARA Inc.

2021 - 2024

Managed regional employees across 36 properties, implementing new operating and marketing systems for multiple businesses. Coordinated and attended events, demonstrating multitasking abilities and attention to detail. Acted as a key liaison, leading meetings and presentations on behalf of the CEO. Effectively organized CEO's calendar, reservations, travel, and accommodation, ensuring seamless operations. Led the design and analytics efforts for eight company websites, contributing to enhanced online presence and engagement. Managed sensitive information records and efficiently handled expense reports.

Corporate Executive Assistant SnF Management

2020 - 2021

Served as a trusted liaison for the Chief Administrative Officer, coordinating large-scale events, meetings, and company-wide travel and accommodations for over 200 attendees and with budgets scaling $250k per function. Produced compelling marketing materials and internal graphics, showcasing creativity and attention to branding. Successfully restructured operations for efficiency, managing the operations team to streamline processes. Prepared comprehensive expense reports for both the corporate office and CAO, highlighting financial acumen and attention to detail. Administrative Assistant & Event Coordinator Laura Fernandez 2014 - 2018

Provided integral support by maintaining and managing database systems, ensuring accuracy and accessibility of crucial information. Coordinated diverse events, tours, meetings, and travel arrangements, showcasing organizational and multitasking skills. Operations Assistant The Nature Conservancy

2011 - 2014

Offered vital coordination for interns and volunteers, contributing to a smooth workflow. Provided office management support, demonstrating adaptability and efficiency in diverse tasks.

Versatile professional known for exceptional attention to detail, clear effective communication, and a commitment to confidentiality. Expertise in branding, content creation, and digital marketing. Thrives in fast-paced environments, resourceful, and adaptable. A reliable and dedicated resource consistently driven to deliver excellence. Skills

Adobe Creative Suite

Microsoft Excel (Macros/VBA)

Google Ads

Google Analytics & Search Console

Google Suite & Workspace

Data Analysis

Impactful Presentations

GA4 Setup & Custom Dashboards

Email Campaign Management

Targeted Content Engagement

Campaign Optimization & A/B Testing

KPI Tracking

CRM Systems (Salesforce, HubSpot)

Budget Optimization

Marketing Strategy and Execution

SEO Tools (SEMrush, Ahrefs)

Canva

HTML/CSS (Website Updates)

Project Management (Agile, Scrum)

Operations Management

Conflict Resolution

Data Visualization (Tableau, Power BI)

Event Coordination

Quality Assurance

Quickbooks

Calendar Management

Travel Coordination

Kristin Sheaffer

***************@*****.***

405-***-****

Administrative Support Attention to Detail Calendar Management Event Planning Google Office Suite Meeting Coordination Organizational Skills Process Improvement Productivity Tools Project Management Team Building Time Management Travel Arrangements Verbal Communication Written Communication Time Management Confidentiality Office Administration Vendor Management Scheduling Software Customer Relationship Management Report Preparation File Management Systems Document Control Multitasking Meeting Facilitation Office Supply Management Client Relations Task Prioritization Office Equipment Management Basic Accounting and Invoicing Proofreading and Editing Record Keeping Executive Reporting Content Management Systems Social Media Management Tools Paid Social Advertising Conversion Rate Optimization Influencer Marketing Affiliate Marketing PPC Campaigns Video Editing Software Landing Page Optimization Google Tag Manager Online Reputation Management Social Media Analytics Marketing Automation Tools Customer Journey Mapping Funnel Optimization Programmatic Advertising UX/UI Principles User Research and Testing E-commerce Management Budget Forecasting Email Automation Cross- functional Team Collaboration Branding Strategy Digital Asset Management Internal Communication Stakeholder Management Virtual Event Coordination Presentation Skills Website Analytics Competitive Analysis Campaign Budgeting

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