Project Manager Social Media

Marisa Cozzolino mobile: 646-***-****

Jersey City, NJ email: **********@*****.***

Summary:

Demonstrated success planning, developing, executing and evaluating multi-channel marketing campaigns and projects.

Specialties:

• Integrated Marketing Campaigns (B2B & B2C)• Stakeholder and agency management

• Digital Project Management & Production • Account Management

• Web Content Development • Budget Management and Invoicing Various Projects 2016- present

• Provide marketing consultation to small businesses and not-for-profits. Assist with event marketing promotion and on-site support, special projects, lobbying, advocacy, online community building and outreach. Research, writing, and communication with legal.

CVS Health

Delivery Project Manager, Marketing 2022-2022

• Worked cross-functionally with stakeholders in marketing, creative, field and digital groups to develop and execute direct marketing campaigns, member communication, website content, and materials for social media campaigns. Used workfront to create project plans and track status. Lead kick off calls, meeting minutes, next steps, and distributed to the team.

Internet Brands (WebMd)2021-2022

Creative and Marketing Project Manager

• Directed web, creative teams, and ad ops in the development of online products and ads for pharma and other advertiser clients. Worked with sales teams to obtain requirements for building online products and kept them updated on status and timing. Updated and created new web content using Drupal. AIG (Ecommerce Business), New York, NY 2015-2016

Digital Marketing Business Partner

• Managed the development and execution of digital marketing direct response campaigns.

• Communicated and worked across all levels of the cross-functional project team, stakeholders, external vendors, legal and marketing leads, IT and web services to update project status, meeting minutes, scheduling, planning and other details.

Viacom International Digital Media Networks, New York, NY 2013-2014 Digital Content Manager

• Developed digital content plans to promote key entertainment properties internationally across web, social media, apps and 3rd party platforms.

• Liaised with U.S. marketing and digital producers to leverage domestic marketing campaigns and content for international markets. Review site and app analytics for distributed content. Publishers Clearing House, New York 2011-2012

Digital Project Manager, Creative Services

• Lead the process on marketing efforts across multiple, concurrent projects and strategic online initiatives from concept through deployment for online properties, social media initiatives, acquisition, digital media campaigns, partner programs, online gaming, mobile and search. Collaborated with interactive design, development, cross-functional teams in operations, legal, contest, sales, QA and outside agencies. Tag Worldwide (Tag Design & Interactive), New York, NY 2009 – 2010 Digital Project Manager

• Directed developers, designers, external vendors and partners in the design, development and delivery of online rich media and marketing campaigns, emails, e-newsletters, landing pages and microsites. Lead client, internal team and vendor meetings.

• Managed projects from inception to completion including requirements gathering, documenting, resource management, creative development, brand guideline oversight, testing, QA & issue resolution. Defined deliverables, costs and schedules. Recognized, negotiated and documented changes in project scope and estimates.

Panasonic (Internet Marketing), Newark, NJ 2008-2009 Senior Marketing Specialist, Partner Programs

• Represented the wireless group and channel sales teams in bi-annual planning and strategy sessions with senior management. Responsible for project definition, development, execution and analysis of internet marketing programs and integrated campaigns in support of new products, wireless services and the reseller channel.

• Lead agency in the development of website updates and redesign, digital media campaigns, email marketing and analytics results reporting. Worked with ad agencies to develop creative concepts, timelines, estimates and project briefs. Managed the review and revision process. Ensured projects met goals, timing and strategy. Education: B.A., Marketing, Stockton State College, Pomona, NJ Awards: Web Marketing Association Web Award, Outstanding Website, Panasonic Corporate Technology Experience: CMS systems, Drupal, Workfront, Google Workspace, SharePoint

* Please note all positions are contract through staffing agencies/recruiting firms except for Tag Worldwide which was contract to hire.

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