Creative Director Social Media

Iosif Paskar

Bellmore, NY *****

Phone: 917-***-****

Email: *******@*******.***

Portfolio: http://www.iosifpaskar.com

LinkedIn profile: https://www.linkedin.com/in/iosifpaskar PROFESSIONAL SUMMARY

• Honored with 15 American Design Awards.

• Proven track record in launching, scaling, and revitalizing 30+ brands and licenses.

• Creative design leader with hands-on expertise across Consumer Electronics, Beauty, Fashion, Sport/Wellness, Smart Home, Wearable Technology, Automotive, Luxury Watches, and CPG sectors.

• A collaborative communicator, leading internal multidisciplinary teams and external vendors to deliver market-driven design solutions across Brand Identity, Product, Print, Packaging, and Industrial Designs.

• Skilled in trend forecasting and AI-enhanced agile workflow. CORE COMPETENCIES

• Software: Adobe CC (Illustrator, Photoshop, InDesign, Firefly, Acrobat, Lightroom), Figma, Midjourney, Canva, ChatGPT, DALL-E, Microsoft Office and Teams, Trello, Zoom, Slack, Hightail, Google Analytics, Amazon A+ Content, Squarespace, Wix.

• Design Disciplines: Creative Direction, Brand Identity, Typography, Illustration, Iconography, Sketching, Color System, Photography and Video, Image Retouching, Packaging Engineering, Industrial Design, Mold Tooling, 3D Rendering, Surface Finishes, Pre-Press, UX/UI, Exhibit, Spatial and Experiential Design, OOH.

• Execution and Strategy: Trend Forecasting, Brand Discovery, Sprint and Briefing, Reiterations, DTC and B2B Marketing, Social Media Content, Team Mentoring, E- commerce Optimization, Merchandising, Cross-functional Collaboration, Vendor Management, Project Workflow Optimization, Sourcing. PROFESSIONAL EXPERIENCE

BYTECH NY Inc., Brooklyn, NY

Creative Director 2023 – Present

• Lead creative strategy and execution for multi-brand company portfolio, including Case Logic, Brookstone, Sealy, iHome, Bugatti, FIAT, and The Sharper Image.

• Spearheaded hands-on Brand development, Packaging, and Industrial Design production, ensuring cohesive narratives across Print, Digital, DTC, and B2B marketing.

• Collaborate cross-functionally with Marketing, Engineering, and Merchandising teams to solve creative challenges and accelerate designs to market.

• Mentor a multidisciplinary team of designers, photographers, videographers, and copywriters to cultivate a high-performance and creatively driven culture.

• Introduced a project management system, improving workflow transparency and accelerating delivery timelines.

• Conduct competitive and trend analyses to improve marketing strategy, presenting actionable forecasts to shareholders.

• Maintain research and integration of AI software to boost team productivity. DESIGN INFERNO, New York, NY

Creative Brand Director 2016 – 2023

• Founded a boutique design agency, delivering conclusive design solutions for Consumer Electronics, Beauty, Fashion, Luxury Watches, Sports, Automotive, and Smart Home brands.

• Directed multidisciplinary teams from concept to execution, managing identity systems, packaging, merchandising, digital assets, and trade show productions.

• Hands-on orchestrated full lifecycle of projects, including trend analysis, sprint briefing, design development, overseas vendor coordination, and final execution with a meticulous eye for detail.

• Led experiential and interior design production for major exhibits (CES, CTIA, KBIS, IHH), aligning creatives with client marketing strategies.

• Implemented sustainability practices and future-forward digital strategies for retail and e-commerce.

• Streamlined workflow to eliminate redundancies, reduce overhead, and improve design efficiency.

• Extensively traveled overseas to forecast trends and validate suppliers’ feasibility.

• Key clients: Monster, Jem Global, Isaac Mizrahi, STANLEY, Haier America, Westinghouse, Merkury Innovations, GEENI, DC Comics, PHAZ Music, Jetson e-bike, Audemars Piguet, Digipower, Travelocity, Tough-Tested. ARGENTO SC / iWAVE, New York, NY

Creative Director 2015 – 2016

• Directed Brand Identity, Product, Packaging, and Industrial Designs across Sports, Wellness, Mobile Accessories, and Home categories

• Designed and presented forecast moodboards of market trends to shareholders.

• Contributed to rapid product rollouts, balancing design value with speed-to-market operational efficiency.

ARGENTO SC / iWAVE, New York, NY

Sr. Graphic Designer 2013 – 2014

• Directed Brand Identity, Product, Packaging, and Industrial Designs across Sports, Wellness, Mobile Accessories, and Home categories

• Designed and presented forecast moodboards of market trends to shareholders.

• Contributed to rapid product rollouts, balancing design value with speed-to-market operational efficiency.

EDUCATION

• Parsons School of Design, Associate Degree, Graphic Design.

• Ukrainian Academy of Printing, Master’s Degree, Print and Packaging Design.

• South Ukrainian University, Bachelor’s Degree, Industrial Design.

• Odessa College of Theatrical Arts, Bachelor’s Degree, Makeup Art.

Contact this candidate