Print Production Social Media

732-***-**** *********@*****.***

SHEILA ALSTON

PROFILE

Proven success as a leader in print and procurement overseeing campaigns for leading brands that deliver results at point of sales.

EXPERIENCE

• DIRECTOR/PRINT PRODUCER, GLOBAL CREATIVE OPERATIONS: M-A-C COSMETICS Oversee, manage, and produce end-to-end print production across campaigns for the M-A-C brand, including primary and secondary launches, in-store activations, quarterly preview books, trend books, packaging, innovative 3D art and more. Conceptualize, procure and distribute engaging collateral for the North American business, including retail partners, as well as organize and implement programs for overseas locations. Ensure all creative assets align with brand aesthetics, voice, and product positioning while meeting business and marketing objectives. Handle all production and nuanced specifics for celebrity collaborations and specialty products. Liaise with stakeholders and oversee various industry suppliers. Execute department store and visual merchandizing projects for the brand. These campaigns contributed to the 21% increase in media impact value and the double-digit growth in sales in recent years.

• LEADER, GLOBAL BRAND PACKAGING TEAM: AVEDA

While performing duties as a Director for M-A-C, took on a stretch assignment with Estee Lauder sister brand Aveda. Collaborated with Aveda’s creative design team to lead the entire print production process, from conception to final product, for the brand’s multiple holiday gift sets for several seasons.

• PROJECT MANAGER, GLOBAL IMPACT: M-A-C COSMETICS

Strategized, produced, and supported print campaigns for locations across Asia, the Middle East, Latin America and North America. Equipped global teams with color targets and standards for regional brand activations. Produced print collateral for every promotion.

• MANAGER, GLOBAL INDIRECT PROCUREMENT/PRINT PRODUCTION: M-A-C COSMETICS, JO MALONE AND BOBBI BROWN

Managed suppliers, internal and external production timelines, and quality control for timely delivery.

• MANAGER, PRINT PRODUCTION AND LEAD ACCOUNT EXEC, GLOBAL INDIRECT PROCUREMENT TEAM: M-A-C COSMETICS; BOBBI BROWN AND SEAN JOHN

Procured collateral, reviewed proofs, and generated industry estimates for secondary launches and campaigns, helping with M-A-C but dedicated to Bobbi Brown and Sean John.

• FREELANCE PRINT PRODUCTION ASSISTANT, ESTEE LAUDER COMPANIES GLOBAL INDIRECT PROCUREMENT TEAM: M-A-C COSMETICS AND BOBBI BROWN

Supported Executive Director with all aspects of the creative team’s work to produce print collateral, including mailers, brochures, beauty visuals and more, servicing the M-A-C and Bobbi Brown accounts.

• PROCUREMENT MANAGER: MERRILL LYNCH

Supported Department Manager with procurement for top quality print collateral for the company. PROFESSIONAL DEVELOPMENT

• Selected for Estee Lauder Open Doors Women’s Leadership Program. One of 30 high-performing women chosen to participate in this prestigious initiative led by Estee Lauder Vice Chairman Sara Moss.

• LinkedIn Courses on Social Media:

— Social Media Marketing Foundations

— Marketing Tools Social Media

— Influencer Marketing Foundation & Marketing in Instagram

— How Social Media Influences Beauty Trends

— The Influencer Playbook

• Procurement Courses from Accenture Academy:

— Efficient Supply Systems

— Developing and Managing Service Level Agreement

— Engaging Stakeholders for Successful Category Strategies

— Spend & Demand Analysis

— Procurement Finance

— Strategic Partnerships

— Supplier Screening & Selection

— Negotiation Execution

— Contract Management

— Supplier Development

— Business Strategy

— Supply Chain Alignment & Management

• You the Coach: 1.0 and 2.0

• Strategic Sourcing Strategic Negotiations

SKILLS

• Project Management

• Creative Direction

• Quality Assurance

• Budget Management & Realized Cost-Savings

• Timeline & Milestone Management

• Print Production & Process Optimization for Brand-Aligned Collateral

• Global Engagement

• Cross-Functional Collaboration

• Stakeholder Collaboration

• Problem Solving

AWARDS

Received industry awards from Sappi for offset and digital categories for M-A-C brand two years in a row.

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