West Virginia Marketing Intern

Makayla Riley

**** ********* **

Lanham, Maryland 20706

240-***-**** **********@*****.*** Makayla Riley A motivated and passionate sports management graduate seeking a position in sports administration, event coordination, or team operations to utilize my educational background, internship experiences, and skills in organizational management, leadership, and sports analytics.

Education

Bachelor of Science in Sports Management with Minor in Sport Communications West Virginia University, Morgantown, West Virginia Graduation: December, 2024

- Relevant Coursework: Sports Marketing, Event Management, Sports Law, Athletic Administration, Finance in Sports, Sports Analytics

- GPA: 3.5

Masters in executive sport management

West Virginia University, Morgantown, West Virginia Expected graduation date: August 2026

Experience

Athletics Marketing Intern

WVU Athletics Morgantown, West Virginia

[08, 2023] – [05, 2024]

-assisted in the development and execution of marketing campaigns for athletic events including promotional activities and fan engagement

-coordinated game day operations, including setting up promotional posts, and monitoring audience interaction to increase fan engagement

-assisted in organizing sport events, sponsor activities, halftime shows, and fan appreciation events

Premium Seating Worker

Mountaineer Athletic Club Morgantown,West Virginia

[09, 2021] – [12, 2024]

-Monitor guest consumption and address any concerns related to responsible alcohol service

- Greet and welcome guests upon arrival to premium seating areas.

- Provide information about seating, amenities, and event details.

- Assist with any special requests, ensuring guest satisfaction

-communicate with team members and management to ensure smooth operations Field Marshal/Site Coordinator

Elite Tournaments [ Maryland]

[08, 2021] –

- establish and maintain project timelines, ensuring all sites and activities are on time

- oversee all on site activities, ensuring compliance with safety regulations and quality standards

- enforce safety protocols and conduct safety briefings to minimize risks and promote a safe working environment for all

- organize and lead site meetings to discuss progress, challenges, and updates Guest Service Ambassador

DC United [Audi Field]

[01,2025]-

Key Responsibilities & Tasks:

- Fan Assistance: Greet and assist guests upon arrival, answering questions regarding the venue, game schedules, seating arrangements, and amenities.

- Customer Service: Provide top-notch customer service by addressing concerns, resolving complaints, and ensuring that fans have a positive experience.

- Event Coordination: Help coordinate and manage pre-game and in-game activities, including crowd control, managing fan lines, and guiding attendees to their seats.

- Ticketing Support: Assist with ticket scanning, entry processes, and troubleshooting any ticketing issues for fans.

- Information Distribution: Distribute event materials such as schedules, promotions, and giveaways, ensuring fans are informed and engaged.

- Team Representation: Represent DC United’s brand positively by maintaining professionalism, enthusiasm, and a fan-first attitude at all times.

- Safety and Security: Monitor crowd behavior, assist with emergency procedures, and ensure venue safety by coordinating with security personnel.

- - Event Setup and Breakdown: Support the setup of pre-event activities, signage, and promotional materials, and assist with post-event breakdown. Skills Developed:

- Strong customer service and interpersonal skills

- Ability to handle conflict resolution and manage customer inquiries

- Excellent communication skills, both verbal and written

- Proficient in managing crowd control and event logistics

- Familiarity with ticketing systems and handling transactions

- Experience in promoting fan engagement and creating positive atmospheres Skills

- Marketing & Promotions

- Team & Player Relations

- Leadership & Team Collaboration

- Social Media Management (Facebook, Twitter, Instagram)

- Knowledge of NCAA Compliance & Regulations

- Microsoft Office Suite (Word, Excel, PowerPoint) Pax Pack Game Crew Member

Washington Mystics – Washington, D.C.

[May, 2025] – Present

-Engage fans through high-energy promotions, crowd interaction, and in-game entertainment activities to enhance the overall game day experience.

-Execute on-court and in-arena activations including t-shirt tosses, contests, and sponsor giveaways.

-Assist with pre-game setup and post-game breakdown of entertainment props, signage, and equipment.

-Collaborate with marketing and game operations teams to ensure smooth event execution and consistent branding.

-Maintain a professional and energetic presence while representing the Mystics brand on and off the court.

- Activities & Leadership

Member, Sports Management Club West Virginia University

[08,2021] – [12, 2024]

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