Content Writer Senior Copywriter
Resume:
J E S S I C A S C H M I T Z
UX & Marketing Copywriter
T
C O N T A C T
*******.***.*******@*****.***
Brooklyn, NY 11226
jessicaanneschmitz
jessicaschmitz.journoportfolio.com
S K I L L S
PROFESSIONAL
● Concept Ideation
● Team Management
● Client Communication
● Music Creation and Curation
● Data Analysis
● ChatGPT, Gemini, & Anthropic
Experience
● ATL and OOH Copywriting
● Saas Copywriting
● SEO Copywriting
● Project Management
E D U C A T I O N
MASTERS OF MUSIC
Flute Performance
New York University
BACHELORS OF MUSIC
Flute Performance
Manhattan School of Music
P R O F I L E
Dynamic and results-driven UX and marketing writer with 15+ years of experience in leading data-focused initiatives and crafting impactful tactics across various industries, including technology, fine arts, and start-ups. Proven track record in developing comprehensive roadmaps that drive user engagement and business growth. Adept at fostering cross-functional collaboration and leveraging AI and analytics to inform decision-making. Skilled in working with clients such as Amazon, TikTok, and Songtradr, enhancing B2B and B2C experiences through innovative content solutions.
W O R K E X P E R I E N C E
MANAGER, UX CONTENT STRATEGY
JustAnswer 2022 - Present
● Lead cross-functional teams of content strategists and designers to drive strategic initiatives across key revenue verticals, including health, legal, and tech, enhancing user engagement and overall business growth
● Co-developed and implemented a company-wide learning program focused on AI and LLMs, fostering innovation in content design and curation
● Co-led the launch of a bespoke AI prompt studio tool, significantly enhancing personalized content creation at scale
● Directed the redesign of thousands of landing pages, shifting focus from conversion metrics alone to increasing revenue via improved user experiences
● Managed a team of five content strategists responsible for researching, planning, and A/B testing copy, optimizing for both customer and service provider engagement
● Successfully launched four microsites in B2B and B2C sectors, exceeding revenue goals by 20%
● Conducted a comprehensive audit of internal processes, improving collaboration and workflow efficiency between content strategists, designers, and project managers SENIOR COPYWRITER
Songtradr 2021 - 2022
● Concept and execute copy for paid and organic channels across US and UK markets, contributing to a 109% YOY revenue increase
● Led the creation and implementation of new tone, voice, and copy guidelines for a comprehensive rebrand across seven SaaS products, three websites, and four blogs
● Strategized and wrote SEO-optimized blog content, boosting monthly publications by 163% and organic traffic by 47%
● Produced data-driven reports, white papers, case studies, and video scripts, driving a 35% increase in web traffic, 39% in social engagement, and 28% in conversions J E S S I C A S C H M I T Z
C O N T E N T S T R A T E G I S T
S K I L L S
TECHNICAL
● Figma
● Adobe Photoshop
● Adobe Lightroom
● Adobe Acrobat
● HTML literate
● Fluent in ESPs including Klaviyo,
Bronto, Omnisend, Constant
Contact, & more
● Microsoft Office 365
● Google Workspace
● Wordpress
● Shopify
● Google Analytics
● Asana
● Trello
● Wrike
I N T E R E S T S
● Performing classical music on
flute in NYC and beyond
● Spinning and selling yarn from
angora rabbit fluffle Jessica’s
Rabbits
● Running Marathons
● Fostering shelter dogs, guinea
pigs, and the occasional dwarf
hamster
● Shark Week
● Collaborated with the sales team to create investor and client decks, helping raise
$100M+ in capital ahead of the IPO
● Authored thought leadership pieces including 8 Ways A Live Stream For Business Can Benefit Your Brand, What’s A Sonic Logo and How Do You Develop One, and more
● Mentored junior copywriters, designers, and project managers in developing creative briefs, marketing calendars, and rebrand timelines COPYWRITER
Tinuiti 2019 - 2021
● Direct and execute client brand voice as lead copywriter for 10+ accounts at any given time, surpassing client conversion goals including a 400% increase in Amazon traffic, a +269% increase in email calendar campaign revenue, a 43% increase in CTOR, a 40% increase in AOV, a 27% increase in subscriber base, and more
● Strategize and craft copy across the entire customer funnel and digital marketing catalog in US and UK markets: OTT/CTV scripts, TV, podcasts, ATL, landing pages, Amazon and Walmart creative, email, display ads, brand guidelines, and social ads
(Instagram, Facebook, TIkTok, YouTube Snapchat, Twitter, Linkedin, Pinterest, UGC).
● Pilot new internal musical strategist program, coaching a 60+ person department of fellow writers, designers, artistic directors and managers on the conversion power of music in the digital landscape
● Concept and execute multi-platform creative pitches in collaboration with the sales team, leading to new client contracts and current scope increases averaging 37% quarterly
● Provide thought leadership by developing and leading internal trainings including A Guide to Client Communication, Prime Copywriting for Q4 Holiday Conversions, Composing Audio Soundscapes in a Visual World, and more
● Mentor junior copywriters and designers, overseeing both employee and client onboarding processes with ease
FREELANCE COPYWRITER
Uncommon Goods 2021 - present
● Write engaging and strategic product, B Corp, and artist copy that lives across digital channels including website, print catalog, email, and social CREATIVE PRODUCER
Tinuiti 2018 - 2019
● Published articles on the Tinuiti marketing blog including The Complete 2020 Marketing Calendar, the top performing article of the year and top Google search result for holiday marketing content concepts with a focus on Q4
● Exceeded client satisfaction in composing copy and guiding design for email programs, Amazon creative, social ads, landing pages, and display ads
● Directed all client and internal team communication, managing daily dialogues, weekly presentations, quarterly KPI reporting, and more in a high-speed agency environment
Contact this candidate